Responsible for developing a marketing plan for the hotel within the Sales & Marketing
Department which reflects the strategic objectives of the hotel.
负责制定酒店市场营销计划，体现酒店策略目标。
• Responsible for implementing and managing the strategies required to achieve the
marketing plan objectives and meet agreed sales revenue targets.
负责实施和管理市场销售策略，实现市场推广目标并达到销售收入目标。
• Perform human resources functions to ensure that colleagues are selected, trained,
counselled and rewarded to maintain performance standards.
执行人力资源职能，确保员工招聘、培训、指导和奖励，以保持绩效标准。
• Maintain a positive community image for self and hotels and remain current on local
business trends. Participate in voluntary organisations which are business related.
保持自身和酒店的公共形象，熟悉当地市场生意趋势，参与与酒店生意相关的自愿组织。
• Plan and develop and implement all systems and processes necessary to ensure the
successful consolidation of the Hotels' Sales, Marketing and Reservations.
计划、发展和实施所有相关系统和必要的流程，成功整合酒店市场推广、销售和预订各环节。
• Direct the development and implementation of the Hotels' consolidated annual sales and
marketing plan.
对酒店年度市场推广和销售计划的制定和实施提供指导。
• Direct the Sales, Marketing, Reservations and Communications Departments to achieve
the objectives laid down in the annual sales & marketing plan in the timeframe specified.
指导市场销售部销售，营销推广，预订及传讯部门在规定时间内完成年度市场销售推广计划目标。
• Liaise on a regular basis with the Managers of other departments to provide guidance and
share experience for the benefit of WHM.
定期与其他部门经理联络，提供指导并分享经验，以提高 WHM 的利益。
• Undertake duties and special projects as required from time to time by supervisor.
根据主管要求，随时承担主管上司所分配的职责和特殊项目。
• Direct, lead and control the Sales Operation.
引领和掌控销售运作。
• Direct, lead and control the Reservations Department.
引领和掌控预订部。
• Direct, lead and control the Communications Department.
引领和掌控市场传讯部。
• Provide guidance, motivation to/and oversee Training programmes for all S&M Colleagues.
为所有市场销售部同事提供指导、激励并监督培训计划。
• Direct and control the Appraisal Procedure.
指导和掌控评估程序。
• Ensure the product is effectively displayed in all Distribution Channels.
确保酒店产品在所有分销渠道有效展示。
• Instigate a system that provides frequent and relevant market research on clients,
Products, distribution and markets.
建立为客户、酒店产品、分销渠道和市场提供相关市场调研的体系。
• Plan meetings at a frequency that allows discussion and timely action where necessary.
计划定期召开会议，以便在必要时进行讨论并及时采取行动。
• Ensure adequate coverage at the major trade shows.
确保主要贸易展会有足够的覆盖率。
• Ensure overseas sales trips are effectively planned and co-ordinated to meet stated
objectives.
有效计划和协调海外销售行程，确保达到既定目标。
• Maintain and improve both awareness and image of hotel in its respective markets.
维护和提高酒店在各相应市场上的知名度和形象。
• Assist the RB&E Supervisors of hotel to improve overall marketing.
协助酒店餐饮部主管提高整体推广。
• Liaise with WHM VP Sales & Marketing to ensure effective two-way communication on all
issues that affect the hotels’ sales & marketing objectives.
与集团市场销售副总裁保持联络，确保在所有影响酒店市场推广目标问题上进行有效的双向沟通。
• Ensure relevant good information flows both down and up-to subordinates, colleagues
and peers alike.
确保上下属及同级同事之间信息的流畅沟通。
• Contribute productively to the EXCOM team.
为酒店执行委员会做出有成效的贡献。
• Ensure reports are compiled in a timely and concise manner.
确保报告以及时和简明的方式提交。
• Ensure Sales & Marketing revenues and costs are effectively managed.
确保市场销售部收入及成本得到有效控制。
• Ensure that all advertising material, sales collaterals, direct mail, promotional items or
press material are compatible with the desired image of the hotels in the marketplace.
确保所有的宣传广告、宣传品、直邮、促销资讯和新闻发布符合酒店在期望市场上的形象。
• Ensure that all colleagues, at all times conduct themselves in a professional manner to
both internal as well as external contacts.
确保所有同事在任何时候都以专业的态度对待内部和外部接触。
• Supervise preparations and definition of the Sales & Marketing Plan and manual for the
department and participate in setting up the sales & marketing policies, procedures and
objectives.
监督制定本部门的市场销售推广计划，并参与制定市场销售政策与程序和目标。
• Determine the corporate/travel trade marketing and sales strategy related to pricing and
promoting to meet the objectives outlined in the Sales & Marketing Plan.
确定与定价和促销相关的公司/旅游行业营销和销售策略，以满足市场推广计划中目标的实现。
• Clearly understand and communicate the Corporate Strategic Sales Objectives to the
Sales & Marketing team.
清晰地理解并向市场销售团队传达公司的销售策略和目标。
• Handle budgets for miscellaneous sales activities and promotions.
制定各种销售和促销活动的预算。
• Actively involved in the recruitment of all members of the Sales & Marketing Team in
conjunction with HR .
与人力资源部一起，积极参与市场销售团队的招聘工作。
• Identify, retain and develop Talent within the team.
识别、保留并发展团队成员。
• Ensure that regular and appropriate communication is carried out with the Global Sales
Offices that assist the Hotel Sales & Marketing team in achieving their goals.
确保与全球销售办公室进行定期和适当的沟通，以协助酒店市场销售团队实现其目标。
• Carry out on-boarding for all Sales & Marketing colleagues.
对所有市场销售部同事进行入职培训。
• Follow the sales and marketing results (accounts’ room night productivity, revenue, etc.)
and propose corrective actions if needed.
根据市场销售结果(客户的客房间夜产量，收入等)，提出必要的改进措施。
• Maintain and maximize the utilization of all automated sales and reservations systems
involved with group business.
维护并最大限度地利用与团队生意相关的自动化销售和预订系统。
• Supervise the existence of an efficient follow-up on all leads to maintain a good
relationship and generate group/individual leads for the hotel.
监督所有生意线索的有效跟进，维系良好关系，开发团队/散客生意线索。
• Maintain permanent files for all corporate, group and travel trade account with strong
room/night potential.
保留在客房间夜量方面具有潜力的公司客户、团队业务及旅行社客户档案。
• Maintain and improve the efficiency of reservation canters, to ensure that information in
reservation system’s database is updated. Coordinate such insertions to be realized
correctly with the Reservations Manager.
维护和提高预订中心的工作效率，确保预订系统数据库中的信息及时更新。与预订部经理协调以正确输
入这些信息。
• Through various tools (e.g. media, social events, gatherings with competition etc.),
explore economic data, new developments in certain companies’ structures, new
assignments, industrial complexes, new business centres, new projects which all could be
of interest and benefit of the hotel and distribute this information to relevant colleagues.
通过各种工具(如媒体、社交活动、竞争集会等)，探索经济数据、公司结构的新发展、新任务、工业综
合体、新商业中心、新项目等可能对酒店有益，并将这些信息分享给同事。
• Keep close follow up on developments of the competitor hotels (occupancy, structural
alterations, renovation, special campaigns, rate promotions, marketing efforts, theme
events etc.). Also explore and compare corporate traffic amongst the competition.
密切跟踪竞争对手酒店的发展(入住率、结构调整、装修计划、价格促销、市场推广、主题活动等)。同
时探索和比较竞争对手之间的企业流量。
• Propose ideas for promotional materials to be distributed during sales calls, international
trade shows and for other promotional activities.
为销售拜访、国际贸易展览和其他促销活动的促销材料提出建议。
• Supervise (and handle when necessary) the group and individual reservation requests.
Follow-up the progress of the booked business.
监督(并在必要时处理)团队和个人预订请求。跟踪预订业务的进展情况。
• Set up the corporate rates for local/international companies / travel trade accounts as
well as other commercial accounts.
为本地/国际公司/旅游贸易及其他商业客户建立公司协议价。
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