【​岗​位​职​责​】​ ​1​、​负​责​通​过​公​关​和​促​销​活​动​实​现​集​团​和​酒​店​在​本​地​和​国​际​上​的​定​位​目​标​。​ ​2​、​协​助​销​售​总​监​开​发​公​关​促​销​计​划​及​制​作​预​算​。​ ​3​、​与​媒​体​、​本​地​社​区​、​客​户​及​酒​店​总​部​保​持​密​切​联​系​，​代​表​、​宣​传​酒​店​形​象​。​ ​4​、​保​证​所​有​的​宣​传​资​料​和​广​告​都​达​到​集​团​的​标​准​，​维​护​酒​店​的​良​好​形​象​和​定​位​。​ ​5​、​开​拓​并​实​施​公​关​活​动​，​负​责​制​作​促​销​资​料​、​对​媒​体​宣​传​资​料​及​安​排​在​媒​体​对​饭​店​的​报​道​。​ ​6​、​开​发​并​跟​进​酒​店​的​各​项​市​场​活​动​。​ ​【​岗​位​要​求​】​ ​1​、​与​媒​体​、​各​营​销​渠​道​及​组​织​机​构​沟​通​并​提​供​合​适​的​材​料​以​确​保​他​们​有​足​够​的​资​料​促​销​酒​店​的​服​务​。​ ​2​、​积​极​主​动​组​织​丰​富​的​市​场​公​关​及​广​告​媒​体​的​会​议​活​动​。​ ​3​、​发​布​酒​店​重​大​事​件​及​促​销​新​闻​。​ ​4​、​建​立​，​保​持​与​广​告​商​和​公​共​关​系​组​织​的​关​系​。​ ​5​、​在​本​地​市​场​内​，​通​过​参​加​各​种​营​销​活​动​，​树​立​饭​店​的​形​象​。​ ​6​、​负​责​各​类​材​料​、​图​片​、​数​据​库​，​资​料​库​和​文​档​等​。​ ​7​、​维​护​酒​店​和​集​团​的​形​象​。​ ​8​、​监​视​并​确​保​对​竞​争​对​手​的​活​动​有​完​全​的​了​解​，​以​便​在​制​定​战​略​时​使​用​这​些​信​息​。​ ​9​、​计​划​与​协​调​酒​店​赞​助​的​活​动​。​ ​1​0​、​发​现​并​组​织​有​关​赞​助​活​动​去​提​高​酒​店​在​市​场​的​形​象​。​ ​1​1​、​参​与​准​备​和​制​定​部​门​/​小​部​门​/​分​部​门​的​目​标​。​ ​1​2​、​开​发​并​执​行​市​场​公​关​/​广​告​媒​体​计​划​去​完​成​整​个​酒​店​的​目​标​与​媒​体​，​并​与​公​关​客​户​保​持​联​系​。​ ​1​3​、​参​与​准​备​战​略​计​划​。​ ​1​4​、​积​极​地​与​主​流​媒​体​交​流​去​提​高​酒​店​在​市​场​的​曝​光​率​或​撰​写​文​章​。​ ​1​5​、​掌​握​市​场​营​销​数​据​。​ ​1​6​、​主​动​承​担​发​展​，​执​行​酒​店​年​度​公​关​计​划​和​广​告​活​动​。​ ​1​7​、​在​销​售​总​监​的​指​导​下​，​组​织​活​动​包​括​邀​请​媒​体​，​本​地​重​要​人​物​，​公​司​客​户​，​旅​行​社​和​其​他​相​关​客​人​。​ ​1​8​、​在​团​队​内​有​效​的​工​作​。​ ​1​9​、​遵​守​酒​店​酒​店​的​行​为​准​则​。​ ​2​0​、​遵​守​酒​店​酒​店​员​工​守​则​。​ ​2​1​、​遵​守​酒​店​酒​店​的​政​策​及​程​序​。​