PRINCIPAL RESPONSIBILITIES 主要职责    Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity. 与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。  Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases 开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。 Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments 通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调。  Disseminates corporate press releases to appropriate local trade and consumer media 向合适的当地商业和消费者媒体发布公司的新闻。  Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc. 建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。   REQUIRED QUALIFICATIONS 资历要求   Required Skills技能要求  Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company. 具有代表酒店，品牌和公司与顾客，员工和第三方交往的能力。  Problem solving, reasoning, motivating, organizational and training abilities. 具有解决问题，推理，号召，组织和培训能力。  Proficient in the use of Microsoft Office. 精通微软办公软件。 Good English and Chinese writing skills. 良好的中英文写作技能。 Fluent in both English and Mandarin is a must, speaking other languages is a plus.  能流利使用英文和中文，会其他语言尤佳。   Qualifications 学历   Bachelor’s degree in Mass Communications or related field.  具有大众传播或相关领域的学士学位。   Experience 经验  2-3 years of relevant working experience in the same position in a 5 star international branded hotel or comparable industry related experience. 具备在5星级国际品牌酒店2-3年相关的工作经验，或与此相当的工作经验。   Key Metrics 主要绩效指标   No. of monthly media exposure from news release, editorial or promotion activities 新闻稿，软文介绍或促销活动中得到的月度曝光数量。  Success of a PR event or promotion 公关或促销活动的成功