Job Summary
职位简述
Assist in managing all webcast events in the hotel. Provide ASH with more customized and on-demand webcasts. Manage all channels of ASH webcast, responsible for live product planning, traffic and conversion data indicator follow-up, event review, etc. Research the development trend of live broadcast on each platform and the trend of competing brands, and continuously optimize the planning ideas of live broadcast scripts, activity plans, and live broadcast schedules to promote product sales conversion.
协助管理酒店所有网络直播活动。为ASH 提供更多的定制化和基于需求的网络直播。管理ASH 网络直播的所有渠道,负责直播的货品规划、流量及转化数据指标跟进、活动复盘等。研究各平台的直播发展趋势和竞争品牌的动向,不断优化直播脚本策划思路、活动方案、直播时段表,促进产品销售转化。
Key Duties and Responsibilities
主要义务和职责
Comprehensively coordinate brand self-broadcasting. Responsible for the daily work of store self-broadcast operation, including self-broadcast direction planning, key creativity, planning, co-ordination, and discussion of the mechanism activities of each live broadcast, and the update of welfare plan gameplay.
全面统筹品牌自播。负责店铺自播运营日常工作, 包括自播方向规划、重点创意、策划、统筹及商讨每场直播的机制活动、福利方案玩法更新。
Organize and participate in the planning meeting of the live broadcast project, formulate the planning plan, and implement it, and coordinate all parties to ensure the smooth progress of the project.
组织并参与直播项目的策划会,拟定策划方案并执行,协调各方以保证项目顺利推进
Live broadcast warm-up video planning, shooting, editing, responsible for the implementation and supervision of the overall image, atmosphere, anchor status and other aspects of the live broadcast room, can communicate in real time, improve the efficiency of live broadcasting.
直播预热视频策划及拍摄、剪辑,负责直播间整体形象、氛围、主播状态等执行和监督,能实时沟通,提升直播效率。
Collect user information, analyze operation data, and adjust operation strategies or put forward optimization suggestions according to market conditions to improve the retention rate and consumption rate of users in the live broadcast room.
收集用户信息,分析运营数据,并根据市场情况调整运营策略或提出优化建议,提高直播间用户的留存率和消费率
It can realize the conversion of users to private domains in the live broadcast room, connect with back-end users/community operations, and achieve the maximum conversion of users in the live broadcast room.
能实现直播间用户到私域流量的转化,与后端用户/社群运营对接,实现直播间用户的最大转化。
Skills, Experience & Educational Requirements
技能、经验和教育要求
Good communication and presentation skills.
良好的沟通表达能力。
Conscientious and careful teamwork spirit, sense of responsibility.
工作认真细心,有团队协作精神,责任感强。
Familiar with and operated live broadcasts such as Douyin, Taobao or WeChat; Familiar with and practiced the live broadcast background (center console) settings and various device function applications.
熟悉并运营过抖音、淘宝或微信等直播;熟悉并实操过直播后台(中控台)设置及设备各项功能应用。
Has own understanding of live broadcast e-commerce, can control the rhythm of live broadcasting, and has his own way of playing how to improve the popularity and stay time of the live broadcast room.
对直播电商有自己的理解,能掌控直播现场节奏,对于如何提升直播间人气及停留时长有着自己的玩法。
Have a certain operational thinking, regularly analyze platform data and user feedback, and formulate operation strategies.
具备一定的运营思维,定期分析平台数据与用户反馈,制定运营策略。
Social media, film and television editing and directing related majors are preferred.
新媒体、影视编导相关专业优先。