• Define PR and marketing objectives, develop and implement PR and marketing strategies to meet hotel goals; including identifying and conveying the hotel’s positioning statement and key messages to the targeted audience via effective channels and campaigns. 明确公关和营销目标，制定并实施公关和营销策略以达到酒店整体目标; 包括通过有效的渠道与广告活动，向目标受众传达酒店的定位及关键信息。  • Identifies new media platforms and build new marketing partnerships. 筛选优质新媒体平台并与其展开市场营销合作 • Assist the Director of Marketing Communications to develop and manage the annual department budget to effectively accomplish objectives. 协助市场传讯总监制定年度市场预算并完成目标 • Develops and maintains active contacts with digital media, and evaluates all digital media solicitations and exposures. 开发并维持与电子媒体及其工作人员的积极联系，评估所有数字媒体要约和宣传 • Assists in monitoring all trends, current attitudes and public statements concerning the hotel in foreign and local digital media. 协助监测当前国外和本地电子媒体上的所有趋势，对酒店的态度和评述 • Assists in ensuring all hotel advertising and collateral (local Food and Beverage, recruitment, etc.) are of consistent high standards, and that they comply with brand standards. 协助确保所有酒店广告和材料（本地餐饮和招聘等）标准一致并且品牌标准 • Maintains and updates the hotel’s photographs and information on brand website and OTA channels. 维持并更新酒店官网及分销渠道网站图片和信息 • Manage Wechat , Weibo and Tiktok, etc social media platforms 管理微信, 微博, 抖音等社交媒体平台 • Update IPTV content in the guestrooms 定期更新酒店客房内IPTV内容 • Manage guest reviews on TripAdvisor and other OTA platforms and share with related departments 管理TripAdvisor和其他OTA网站客人的点评并分享给酒店其他部门 • Work with Digital Agency for PPC and SEO campaigns 与集团Digital Agency合作，指定PPC和SEM计划并定期更新 • Develop and maintain with 3rd party to do hotel promotions (eg. Dianping, Dining City, Huiji etc.) 第三方线上销售平台拓展与维护 (大众点评，Dining City, 荟集等） • Creates and contributes ideas for digital campaigns (strategy, teasers, promotion and   tracking) for the hotels. 为酒店的数字营销活动（策略、广告、促销等）创造并贡献创意思维。 • Actively participates in meetings to develop new ideas and strategies in order to gain explosure of the hotels and revenue. 积极参加会议，开发新的想法和策略，以获得酒店的曝光率和收入。