Three on the Bund (‘TOTB’), is a historical building on Shanghai’s most famous and elegant thoroughfare,The Bund,has been transformed into a leading epicurean lifestyle destination, where gastronomy,art,culture,and music converge to inspire a richer life – an elegant, sophisticated gathering place for vibrant people and stimulating ideas.
The Marcom Manager will lead the branding, PR and promotional activities of TOTB and its F&B brands.
DUTIES & RESPONSIBILITIES:
· Support Marcom GM in managing the key marketing communication processes including marketing planning,collaterals and advertising production,content management etc. with key focus area on:public relations, promotion (including social media platforms) and branding.
· Outreach and handle media relations in the nation to generate high quality media coverage.
· Develop media contacts, manage media relations, and organize media activities to promote good publicity.
· Build continued awareness by delivering new corporate stories and press releases of promotion or events to media and our target audience.
· Guide the development of marketing collaterals including but not limited to press release, SEO articles, social media posts and promotional posters etc.
· Work closely with in-house graphic designer as the gatekeeper for our brand materials.
· Branding management:Develop marketing collaterals according to Brand standards for promotions; manage and update text and images that optimizes the content quality and best represents the Brand standards; manage image database from official hotel photos, event photos, staff photos to use in hotel promotion.
REQUIREMENTS:
· Bachelor degree in marketing, media or business-related subjects.
· 8 years or above marketing experience, at least 2 years at managerial level.
· PR/in-house agency experience or social media experience is a plus.
· Excellent language expression skills, able to deliver infectious speeches in public relations activities.
· Strong observation and response ability, excellent interpersonal communication and coordination ability, and strong social activity ability.
· Understand e-commerce, mass communication, graphic creativity, and innovative writing and editing skills.
· Positive and proactive personality, conscientious and responsible work.
外滩三号,作为沪上最知名优雅的历史建筑之一,现已化身为上海现代精致生活方式的先锋典范。凝聚艺术、文化、美食与音乐于一体,提供优雅而灵感迸发的社交场所,为宾客们点亮更丰富多彩的生活。
市场传讯部经理将领导TOTB及其餐饮品牌的品牌管理、公关和营销活动。
职责和责任:
· 支持市场传讯部总经理管理关键的营销沟通流程,包括营销规划、宣传品和广告制作、内容管理等. 工作重点领域是:公共关系、促销(包括社交媒体平台)和品牌。
· 拓展和处理国内媒体关系,以产生高质量的媒体报道。
· 发展媒体资源,管理媒体关系,组织媒体活动,促进良好宣传。
· 通过向媒体和我们的目标受众提供新的企业故事和宣传或活动的新闻稿,建立持续的知名度。
· 指导营销宣传品的开发,包括但不限于新闻稿、SEO文章、社交媒体帖子和宣传海报等。
· 与内部平面设计师密切合作,负责把关我们品牌材料的质量。
· 品牌管理:根据品牌标准开发营销宣传品,用于促销活动;管理和更新文本和图像,优化内容质量并最好地代表品牌标准;管理TOTB官方照片、活动照片、员工照片中的图像数据库。
要求:
· 市场学、媒体或商业相关专业学士学位。
· 8年以上市场部经验,2年以上经理级别。
· 有公关/内部代理经验的前记者/文案或数字营销经验优先。
· 优秀的语言表达能力,能够在公关活动中进行富于感染力的演讲。
· 较强的观察和应变能力,优秀的人际交往和协调能力,较强的社会活动能力。
· 了解电子商务,大众传播,平面创意和具有创新性的写作与编辑能力。
· 个性积极主动,工作认真负责。