Job Responsibilities:
-Will be responsible for the overall performance marketing solutions, both programmatic and social for the selective flagship stores and other integrated platforms including but not limited to Alipay, Fliggy, WeChat Mini-program, and Ascott Brand Website
- Candidate is required to play a critical role in supporting key business decisions in the commercial and general functions by providing expert consumer and media analysis and insight, rigorous long-term and short-term budget management and continuous improvement processes.
-Lead the strategy development and execution of omni-channel Loyalty marketing and CRM initiatives to optimize promotional strategies
-Oversee the development execution and analysis of Loyalty campaigns, including member behavior-based and channel member acquisition and booking revenue analysis
-Work closely with the marketing team to integrate Loyalty into a single cohesive marketing and activation calendar. Work with HQ and properties to communicate Loyalty programs and offers with ROI expectations
Job Requirements:
-Bachelor's degree in Business Administration, Marketing, Communications, or related discipline
-Minimum5 year Loyalty marketing experience
Background in hotel industry is highly preferred
-Experience with digital deployment of Loyalty programs Adaptable, analytical thinker who can work both strategically as well as in a hands-on/executional capacity
-Excellent communication skills in English and Chinese