制定整体的数字营销和电子商务工作方向,以帮助提高房间和其他相关的收入。
Set overall digital and e-Commerce direction to help drive room and other related revenues.
为数字销售团队提供持续更新的行业新闻、趋势、问题、网站功能和案例分析,并帮助了解数字营销要点。
Provide on going updates of industry news, trends, issues, site features and best practices to the digital sales team and help educate digital marketing essentials.
跟踪并管理供应商的业绩情况以及维护客户关系。
Tracking and manage vendor performance, maintain relationship.
与收益总监紧密合作,最大化酒店渠道组合和电子商务策略的效率。
Works closely with the Director of Revenue to maximize efficiencies in hotel’s channel mix and e-Commerce strategies.
数字营销广告、本地渠道、SEO、电子邮件营销、迷你网站和其他辅助收益项目等。
Digital advertising, platform localization, SEO, email marketing, mini-sites, and other ancillary revenue projects, etc.
策划、开发和执行数字营销活动,维护所有数字营销渠道(包括携程、微信、飞猪、抖音、小红书、美团等)。
Plan, develop and execute digital marketing campaigns, maintains all digital marketing channels (including the Ctrip, WeChat, Fliggy, Tik-Tok, Red Book, Meituan etc.)
建立数字营销活动目标,衡量活动的表现,根据目标进行评估。
Establish goals, measure performance of digital campaigns and assess against goals.
通过数字营销活动推动在线流量,如平台营销活动、KOL、推特和直播。
Drive online traffic through digital marketing campaigns, such as the platform campaign, KOL tweet and live streaming.
作为酒店数字营销和电子商务相关项目和活动的主要联络人。
Serve as primary point of contact for hotel within the responsible for digital marketing/e-Commerce related questions and activities.
制定年度数字营销计划和整体的战略计划,确保SEO, PPC,移动和展示活动的ROI目标的实现。
Develop annual business plans for hotel to ensure comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, PPC, mobile, and display activity.
与代理商合作,确保PPC和SEO计划符合酒店的目标。
Work with and manage agency to ensure PPC and SEO plans fit hotel’s goals and objectives.
与代理商合作,确保和酒店的策略在业务上没有冲突(例如,对相同的关键词进行竞价等)。
Work with agency to ensure strategies adopted for hotel also works amongst and no business-related conflicts (i.e. bidding on same keywords, etc.).
与区域办公室合作,积极参与如hyatt.com, APP,全球和区域市场活动,以及定期的销售促销活动。
Work with regional office efforts participate in such as hyatt.com and apps localization, global and regional marketing campaign, and regular sales promotions.
根据需要,协助和管理代理公司的项目,如迷你网站开发、应用程序开发和其他数字营销活动。
Work with and manage agency for projects such as mini-site development, app development and other digital marketing initiatives at the hotel as necessary.
审查季度/年度电子邮件活动计划,确保酒店的季度业绩报告定期更新。
Review quarterly/annual email activity plans and ensure quarterly performance reports are regularly updating.
与数字营销和电子商务行业的代表(如供应商、代理机构)会面,分享最佳案例。
Meet with digital and e-Commerce industry representatives (i.e. vendors, agencies) to gain insight to local best practices.
管理数字营销活动的内容,包括酒店网站,确保内容是最新和优化的。
Manage oversee content for hotel digital activities including the property’s websites, ensuring content is up to date and optimized.
关注每周/每月的报告-PPC/SEO分析和报告等,以及酒店网站的整体表现。
Oversee weekly/monthly reporting – analysis and reporting of PPC/SEO campaigns, etc. and overall website performance for hotel.
向酒店领导层汇报数字营销和电子商务绩效,并能够根据数据和绩效做出商业决策。
Develop and communicate digital and ecommerce performance to hotel leadership, with the ability to make business decisions based on data and performance