· Work with Area Director of Sales & Marketing to produce the Annual Revenue Plan, Marketing Budgets and Forecasts
· 与区域市场销售总监一起制定年度收益计划,市场预算和开支
· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
· 将部门行动计划与收益计划相关联以确保收益计划的可行性
· Provides a professional, advisory support service to the General Manager
· 为总经理提供专业的顾问及行政支持
· Coordinate all methods of maintaining and increasing business volume. This includes
· 为总经理提供专业的顾问及行政支持
· advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
· 寻找各种能保持酒店收益的途径并提高酒店产量。包括:广告宣传,促销,个人推广,公众宣传,社区关系,特别销售方针
· Create and implement special programs to achieve greater profitability through:
· 创建并贯彻特别的项目规划以达到如下的收益最大化
1) Increasing average rate
平均房价的提高
2) Increasing overall occupancy
整体住房率的提高
3) Increasing business volume during off-peak periods
在酒店业非高峰期时提高收益
4) Corporate closely to Increase local Food & Beverage and Banquet Sales
提高本地餐饮和宴会的销售量
· Enhance the image of the hotel in the local community
· 在本地社区加强酒店的形象宣传
· Participate as an active member of the community through associations, memberships and other trade organizations
· 积极参与社区活动和其它商会组织
· Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
· 定期回顾市场销售报告以确保目标和计划是达到的
· Review regularly internal promotion pieces for visual effect and ensure they conform with Artyzen standards
· 定期回顾内部促销的宣传材料产生的视觉效应,确保他们是符合雅辰悦居的品牌标准
· Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
· 协助餐饮部组织特别促销活动,鼓励员工在社区内进行该促销活动。包括:联赛,舞会,聚会,美食展等等。
· Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
· 与除酒店外的其他独立单位相合作,包括:会议局,本地酒店协会,政府旅游局,航空公司,旅行社,旅游承办商,竞争对手和社区的其他成员、
· Investigate potential markets by:
· 调查潜在的市场:
1) Reviewing Sales Department and Front Office correspondence files
回顾市场销售部与前厅部的信函档案
2) Analyzing guest history and registration card files
分析客人的历史记录并将档案卡存档
3) Studying guest questionnaires
研究客人回复的调查问卷
4) Reviewing government statistics on visitors to the city
回顾政府对来访本城市客人的统计调查
5) Analyzing competition's sales/promotion efforts
分析竞争对手销售或促销的成果
6) Studying various reference and industry publications for sales leads
研究不同的供指导销售的刊物
· Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
· 参照分析过去的广告策略和市场定位,与各部门经理和广告公司共同商讨,向总经理提供最有效应的广告宣传方案
· Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
· 通过与航空公司,旅行社,商行,个体俱乐部和社区内的专业社团,邻近市场等保持良好的关系,获得新客户与回头客
· Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
· 定期回顾公关活动以保持在国内外的高知名度
· Manage the development of new products and services
· 管理新产品和服务的提高
· Oversee the development of new marketing strategies
· 督导新的市场战略的制定和发展
· Conduct market research
· 引导市场调查
· Maintain good communication with AP GSO in personnel and implement corporate initiatives
· 与亚太区和环球销售中心保持良好的联系和沟通。
· Follow and complete the work that is arranged by supervisor. perform other duties as assigned by superior.
· 按照上级领导的工作安排,完成工作,履行上级分派的其它职责。