工作职责： What is the job?职位简介 Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.   为酒店开发并执行营销战略，确保达成营收与客房销售目标，调整并协助制定营销战略，实施具体行动，监控并完成各项目标。 How is this to be delivered 如何履行职责 Establish and optimize continually way of working for commercial area, including but not limited in Revenue, MICE and Business Development, etc. 建立并不断优化商务团队的工作方式，包括但不仅限于收益板块、会务团队板块及协议公司开发板块等。 Responsible for setting pricing strategies for the hotel all rooms segments, including produce daily selling calendar of best flexible rate and group pricing for let sales team to respond quotation to client as soon as possible. And make necessary changes according to the market situation and hotel business trend for ensuring to maximize hotel room revenue. 负责制定酒店客房的各个渠道定价策略，包括制定散客及团队价格日历以供销售团队进行快速报价相应；并根据市场情况和酒店生意趋势及时进行必要调整，以确保酒店的客房收益最大化。 Assist Director of Sales and Marketing to set up the annual room revenue budget and C&E revenue budget for hotel, and adjust room revenue and C&E revenue forecast based on the market situation and hotel business trend, also assist Director of Sales and Marketing and Director of Food and Beverage to review the rationality of food and beverage revenue budget and forecast, and conduct total revenue budget. 协助市场销售总监制定酒店的年度客房预算，以及根据市场情况和酒店生意趋势调整客房预测；并协助市场销售总监和餐饮总监审核餐饮预算及预测的合理性，统筹全酒店收入板块预算的汇总。 Conduct regular audit for sales and revenue sections. This includes but not limited to sales behavior, team and individual performance and procedure compliance, etc. 针对销售及收益团队的各方面表现进行定期审计；包括并不仅限于销售行为、团队及个人表现及流程合规化等方面。 Conduct the Monthly Revenue Room Meeting and generates reports and analyses data for these meetings, displaying key facts/trends etc., on the revenue room walls. 组织召开月度收益会议，并撰写会议所需的报告和分析材料，在会议室的墙上展示主要数据和趋势等。 Monitor the system usage on daily basis, ensure the data input meets the standard requirement. It includes but not limited Opera PMS system, and Delphi system, etc. And all MICE inquiry bookings input into Delphi system would be checked daily, and take fully control of inquiry status changing. 监管酒店的各系统每日使用情况，确保系统录入的信息符合标准要求；其中包括单不仅限于酒店运营PMS系统，及宴会管理Delphi系统等。其中每日检查会务团队询价的录入情况，并完全管控其在宴会管理Delphi系统的状态变更。 Maximize all revenues for the hotels, including but not limited to Room and Banquet/Catering Revenues. Lead cross functional decision making of all revenue generating departments including Sales and Marketing, Rooms, Catering and Food and Beverage departments. Manage all aspects of competitor intelligence; pricing; management of room inventory, and/or the yield hurdle points; distribution channels, market segment mix; acceptance/denial of major group bookings. 使酒店的所有收益最大化，包括并不仅限于客房和宴会和餐饮收入。领导由所有创收部门参与的跨部门决策工作，这些部门包括销售和市场部、客房部、餐饮服务部。管理竞争情报工作的各个方面；定价；管理可出租客房和收益底线；分销渠道；市场细分组合；接受或拒绝较大团队的预订。 Understand the separate composition of the hotels profitability, and uses this to evaluate business from local accounts and groups so as to provide input to future rate setting and negotiation. 了解酒店分别的效益组成部分，并以此对来自当地客户和群体的业务进行评估，以便为将来的定价和谈判提供数据。 Assist Marketing team to optimize the OTA channels’ performance for the hotel. This includes but not limited to assist for optimizing display content and pictures on OTA channels, improving the OTA quantity score, increasing the hotel exposure and booking conversion ratio and making sure the rate parity on all platforms, etc. 协助营销团队对酒店线上旅行社销售平台的表现进行优化；包括并不仅限于协助优化平台展示内容、提升平台质量分数、提高平台上的酒店曝光率及转化率，并确保各平台之间的价格一致性等。 Monitor and Manage the use of revenue systems for the hotel on a daily basis. This includes the responsibility for any manipulation of the yield hurdle points and monitoring daily inventory balancing by Reservation team where appropriate. 每天对酒店的收入系统的使用情况进行监测和管理，包括负责收益底线的操作和监测预订部进行每日库存平衡的调整。 Using the tools provided （ie IBP） and in compliance with the IHG standards, maintains, updates and shares information of the cluster hotels in the areas of a master calendar of external events, competitor rate intelligence, RevPAR penetration （RGI）, arrival and spending patterns of commercial accounts, denial reports, meeting space allocation, guest capture rates （with the F&B Manager）, Loyalty program penetration both overall and by account （and for bookers）, system contribution and trends in rooms and non－rooms revenues by channel, segment and account. 利用提供的工具（即IBP）并依照洲际酒店集团的规范，以日历的形式对集群酒店的以下信息进行维持、更新和分享：外部活动、竞争对手价格情报、平均可售房收益的渗透率（RGI）、商业客户的抵店和消费习惯、流失报告、会议空间分配、揽客率（与餐饮经理一起）、总体的和按帐户的（对于预订者而言）忠诚度计划渗透率，系统以及通过渠道、细分市场和客户得到的客房或非客房收益的趋势。 Monitor and determine demand periods for function space, rooms and catering of the hotel through an analysis of historical data and current bookings. Responsible for tracking and analyzing of booking pace, group wash, cut off enforcement for groups as well as denied and regretted business. 通过分析历史数据和当前文件，监测并确定酒店的功能厅、客房和餐饮场所的需求周期。负责跟踪和分析场所预订进度和团组取消情况，对团组确认具体使用情况以及客人不承认预订或改变主意的情况进行处理。 Conduct annual revenue management audits with the Regional Revenue Manager for all revenue generating departments. 与收益经理一起对所有创收部门进行年度收益管理审计。 Perform other duties as assigned. 完成其它分配的任务。 Operational Support 运营支持 Provide data analysis support for the cluster hotels operational and commercial departments while making decision. For commercial, provide current status and forecast trending, and give suggestion of development direction. 为集群酒店运营及商务部门的决策提供数据分析支持，针对商务版块分析关注点现状及趋势走向，并提出发展方向的建议。 Provide operational guidance and support for sister hotel leader where required to achieve required results. Support in development and succession planning activities for sister hotel leader and line manager. 根据需要为姐妹酒店领导提供业务指导和支持，以实现目标。支持姐妹酒店有关人才发展及继任计划方面的活动。 Accountability 责任板块 Accountable for the hotel RGI performance, ensure to achieve target. RGI presents the rooms business performance of the hotel within their market competitors. 对酒店的间房收益指数表现负责，确保达到目标值；其体现了酒店在竞争组群中的客房生意表现优劣。 You will be required to report monthly at the review meeting on activities carried out, results achieved and produce future proposals for further improvements. 你需要在月度沟通会议上报告开展的活动和取得的成果，并提出改进建议。 The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job. 此职位描述所陈述的只是该项工作的核心内容和主要层面，并非所有职责或资历要求。 任职资格： Requirements 职位要求 Bachelor’s degree / higher education qualification / equivalent in hotel management or marketing or related field, and four or more years of experience in a hospitality or hotel revenue management or hotel sales and marketing setting with direct supervisory experience over a revenue / reservation team or sales team. Strong knowledge of local businesses and business trends required. Must speak local language（s）, proficient in English &/or Mandarin. Previous Revenue Management or Pricing experience is preferred. 酒店管理或市场营销或相关专业学士及以上学历或同等学历，4 年及以上服务业或酒店业收益管理或酒店业市场营销或相关工作经验，需具备直接管理收益/预订团队或销售团队经验，需要熟知本地业务及业务趋势。必须掌握本地语言，熟练的英语或者普通话。曾拥从事收入管理或报价工作者优先考虑。 Communication skills are utilized for a significant amount of time when interacting with others; demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company. 拥有在与他人交往时大多数时间所使用的沟通技能；完全代表酒店，品牌和公司与顾客，员工和第三方交往的能力。 Demonstrated knowledge of effective hotel pricing concepts, yield management optimization and selling strategies, and ability to determine which concepts to apply in given market conditions. 拥有有效的酒店报价概念，优化收益管理和销售策略的知识，并具有在给定的市场条件下决定使用哪种概念的能力。 Problem solving, analytical, reasoning, motivating, organizational and training abilities. 具有解决问题，推理，号召，组织和培训能力。