工作职责:
Role Overview:
The Commercial Director is a strategic leadership role accountable for maximizing the hotel’s revenue
generation and profitability. This role requires establishing and maintaining strong collaborative
relationships with hotel senior leadership team, regional commercial team and Revenue Management
Consolidated Center (RMCC). In conjunction with the General Manager, the Commercial Director plays a
pivotal role in shaping strategic direction, achieving overall business goals, and upholding the brand’s
integrity, standards, and image within the marketplace.
The role will demonstrate a profound understanding of the hospitality industry, market trends, and
competitive dynamics, and will lead a high-performing team of professionals in Sales, Events Sales, Revenue
Management, Reservations, and Marketing Communications to achieve exceptional results and exceed
customer expectations.
Key Responsibilities:
Strategic Planning & Execution:
✓ Develop and implement short and long-term strategic plans to achieve the hotel’s revenue and
profitability targets.
✓ Identify and seize business opportunities by conducting market research, analyzing trends, and
monitoring competitor activity.
✓ Develop and execute marketing strategies and promotional campaigns to maximize brand
awareness and market share.
✓ Set pricing strategies and sales targets to optimize revenue generation.
✓ Monitor and evaluate the effectiveness of marketing initiatives and adjust strategies as needed
✓ Actively use Hilton’s sales tools and resources to deepen the understanding of customer patterns
and assist in developing relevant products and packages
Business Acumen:
✓ Develop and implement sales strategies to Optimize occupancy and rate across all market segments.
✓ Identify and pursue new business opportunities and build relationships with key clients and industry
partners.
✓ Analyze market data and trends to optimize revenue management strategies and pricing decisions.
✓ Monitor and report on sales performance against targets and develop action plans to address any
gaps.
Communication & Collaboration:
✓ Foster effective communication and collaboration across all departments to ensure a seamless
guest experience and maximize sales opportunities.
✓ Collaborate efficiently with Revenue Management Consolidated Center (RMCC) to create high value
for hotel performance.
✓ Build strong relationships with internal stakeholders and external partners to support the hotel’s
business objectives.
✓ Represent the hotel at industry events and conferences to promote the brand and build awareness.
✓ Communicate effectively with senior management and provide regular reports on business
performance and strategic initiatives.
Leadership & Team Management:
✓ Build, manage, motivate, and empower a high-performing team to achieve business objectives.
✓ Provide clear direction, set expectations, and delegate responsibilities effectively.
✓ Foster a collaborative and inclusive work environment that encourages innovation and continuous
improvement.
✓ Conduct performance evaluations, provide constructive feedback, and support the professional
development of team members.
✓ Ensure compliance with company policies and procedures.
Continuous Improvement & Innovation:
✓ Stay informed about industry trends, best practices, and emerging technologies.
✓ Identify opportunities for process improvement and implement innovative solutions to drive
efficiency and enhance the guest experience.
✓ Continuously evaluate the effectiveness of marketing and sales strategies and adjust as needed to
achieve business goals.
Direct Reports:
✓ Director of Sales
✓ Director of Events
✓ Marcom Manager
✓ Reservation Manager
任职资格:
Qualifications:
✓ Bachelor’s degree and above.
✓ Passion for the hospitality industry, and Customer-centric mindset.
✓ A minimum of 5-8 years of experience in commercials, with at least 2-3 years in the commercial
leadership role such as Commercial Manager or Commercial Director.
✓ Experience with relevant systems and technologies, this includes of Delphi system, revenue
management systems, CRM software, booking engines, and other relevant tools.
✓ Advance business capability, include strategic thinking and planning, business acumen, Leadership
management, influence and communication skill, Adaptability and resilience.
✓ Fluent in written and spoken English