抖音直播运营

抖音电商运营管理

主要工作职责： 1、负责酒店官网的内容运营管理和日常维护更新。 2、负责酒店微信商城、小红书商城等平台的搭建、运营及日常维护更新。 3、分析市场需求，依据产品特点制定网络营销方案。 4、协同制定渠道产品的电子商务发展策略，通过有效的成本控制和营销手段，提升在线销售平台的知名度、扩大市场影响力。 5、运营私域粉丝群，每月组织线上互动活动，增加粉丝粘性。 6、负责微信、小红书、抖音运维。 7、负责酒店飞猪、携程、抖音、视频号等平台的直播。 要求： 1、有相关工作经验。 2、具备数字营销知识及其相关平台合作关系。 3、具有广泛的社交活动能力和较强的组织协调能力。

抖音团购运营管理

§   Manage all online marketing initiatives for a hotel or designated set of hotels. Plan and execute marketing campaigns at a property level, enabling more customized and need based online marketing for hotels. 为酒店管理网络市场推广。计划并实施酒店的在线销售及市场活动，在网络销售基础上更客户导向。 §   Core role is to optimize the website marketing, manage the use of the LHG CRM tool, online content management tools for third parties &/or Langham brand websites, manage and execute online advertising plan and be the primary owner of all relevant online reporting. 核心角色是将网络行销最佳化，客户沟通工具的使用及管理，管理第三方网站的在线工具和∕或者朗廷的集团网站，处理而且运行在线广告计划而且是所有有关的在线报告的主要执行者。 §   Key responsibility is to drive marketing solutions that will improve performance for the various online channels and together with Revenue Management team and Director of Communications to support property’s overall Revenue and drive RevPar and other key customer metrics according to brand. 主要职责通过各种不同的在线行销方案改善不同渠道的收益，连同收益管理经理和传媒总监共同提升酒店收入和RevPar。 PRINCIPAL RESPONSIBILITIES 主要职责 §   Create individual marketing plans for the hotel to drive revenue across all online customers segments, and work with Director of Sales & Marketing and Revenue Manager to ensure a smooth execution. 为每酒店建立个别的市场推广计划来提高在线客户市场的收益，并且与市场销售总监，和收益管理经合作确保顺利的实行。 §   Support regional E-business team to provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results. 支持集团网络商务团队提供逐月和年季度的分析，包括各个市场渠道的表现，投资回报分析结果，最终提高在各个市场渠道的效率。 §   Own the results for the hotel through tracking and analysis, using our proprietary performance measurement tool and other tracking systems. 通过业绩和其他方面的衡量措施提高酒店的积效。 §   Work with regional E-business Manager to ensure property content/offers are up to date and consistent with brand strategies. Develop and submit offers on the hotel’s Special Offer Page. Develop landing pages for hotel and destination if applicable as directed. 与区域网络商务经理合作，确保酒店特别促销价格和内容能及时更新并符合其品牌战略。制定在酒店特别促销网页及目的地网站上提交促销报价。发展酒店网站链接的登录界面。 §   Supervise online marketing campaigns with approved online agency. 监督并授权网络媒介进行的市场推广活动。 §   Ensure brand consistency and reinforcement in all marketing copy, photography, communications and programs. 确保所有用于市场推广的印刷品，照片，通信及项目中强化品牌一致性。 §   Work with Director of Communications to draft /proof-read copy and creative for all promotional offers. 和传媒总监共同起草／校对所有促销计划。 §   Research and develop promotions/partnerships with local attractions to further hotel’s web presence and online revenue, and negotiate on behalf of the hotels in the region for new online marketing initiatives. 通过与当地景点合作，开发促销计划，伙伴以增强酒店网页的内容及在线收益，并代表酒店在本地洽谈新的在线市场推广。 §   Work with Director of Communications to draft copy, prepare photos work with creative for the specific opportunities. 和传媒总监紧密合作为特定活动撰写内文、准备照片及其它创意工作。 §   Locate and add our hotel to new partner marketing linking opportunities. 把握适当时机向新合作伙伴推广并准确定位。 §   Act as the primary point person for all local and regional third party accounts. 作为酒店主要负责人联系本地及区域的第三方网站客户。 §   Plan and execute tactical marketing plan through strategic third party channels according to brand strategies. 依据品牌战略，通过第三方渠道，制定并执行具体的市场推广计划。 §   Maintain ongoing communication with key local and regional third party accounts. 维持与现有本地区域内关键客户的沟通。 §   Participate in weekly Revenue Meeting to address key soft spot period and need. 参加每周收益管理会议，提出时段内需重点提升的建议。 §   Propose a quarterly plan for relevant third party account accordingly. 向第三方网站客户提出相应的季度推广计划。 §   Support regional E-business team on monthly reporting from third party partners. 每月提交第三方合作伙伴产量报告至区域网络商务团队。 §   Manage the development, execution and tracking of offers on the LHG CRM marketing tool. 在LHG集团沟通工具方面的管理，执行并记录所有特别促销。 §   Design marketing strategies to drive stay-related revenue, as well as offers that will generate repeat business for participating hotel. 设计市场推广战略以增加入住的收益，并为参加该活动的酒店产生持续的收益。 §   Own the development and implementation of promotional offers to ensure timelines to market. 发展和运用促销计划以确保市场推广中的时效性。 §   Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked. 在具体促销计划上与酒店运作部门协调。确保所有促销价格被正确标记和追踪。 §   Track, measure and provide analysis on success rate and “Return on Investment” to ensure we optimize on all future offers. 追踪，衡量并针对投资报酬率提供分析，以确保酒店未来的定价最优化。 §   Create and maintain matrix for hotel operations and reservations team on all promotions for the region to ensure consistency in offers and assurance that no overlap promotion exists. 为酒店预订团队及运作部门创建并维护良好促销系统，以确保促销价格的一致性和交叉的促销价格间的过渡。 §   Owen rolling online promotional marketing plans and schedules for the hotel. 负责制定酒店网络市场推广计划及时间表。 §   Analyze user behavior on Special Offer Pages and Destination Sites to help optimize on initiatives going forward. 通过特别促销网页及目的地网站分析用户行为，并协助使其优化效应最大化。 §   Perform any duties assigned by the Management deemed necessary. 执行任何管理层委托的工作。 R equired Job Knowledge / Skill ／专业知识技能 ： §   Knowledge of basic marketing objectives, tactics and strategies required; (preferred experience with online marketing and advertising planning and management). 了解基本的市场推广目标，技术及战略。（拥有在市场，广告筹划经验者优先） §   Strong communication skills, both verbal and written. 优秀的沟通能力，包括口头和书面表达。 §   Solid understanding of working with dynamic websites and utilizing a content management system. 深刻理解动态网站工作原理并运用网站内容管理系统。 §   Intellectual and analytical curiosity-initiative to dig into the “why” of various results. 优秀的分析能力 –主动对各种结果去挖掘“为什么” §   Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel and Access. Adobe Photoshop and rudimentary HTML knowledge is a plus. 出众的计算机技巧及对各种电脑程序的深入了解，包括熟练掌握微软EXCEL及ACCESS软件。了解ADOBE PHOTOSHOP 及HTML网页知识更佳。 Qualifications 学历 §   Preferred degree in Marketing, Advertising and/or Communication. 拥有市场推广，广告或市场传讯方面的学位尤佳。                 Experience 经验 §  Minimum 2-3 year experience in similar capacity with international chain hotels. 具备在5星级国际品牌酒店2-3年相关的工作经验。

主要工作职责： 1.协助确保酒店公关活动与酒店的营销策略一致，对酒店活动予以适当执行。 2.定期召开部门沟通会议，确保部门例会和会议有效进行。 3.协助酒店公关策略的执行（目标、策略和行动），以达到和超越房务、餐饮和水疗中心其他营利部门所预测的收入目标。 4.确保关于酒店、公司和本地和财务报告、资金、执照的所有规章制度和政策被正确遵守，及时精确地进行财务报告。 5.进行充分的竞争对手调查，保持良好的酒店产品知识。 6.培养与媒体间的良好的关系，最大可能的提高酒店的知名度，每周宴请记者、编辑和媒体，而非仅限于特别事件。

【职位描述】 With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others. If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. The Manager, E-Commerce - Greater China & Mongolia is responsible for growing company’s business on Fliggy platform. He / she will be in charge of business planning, daily operation, performance optimization and marketing campaigns on Fliggy. What will I be doing? As the Manager, E-Commerce - Greater China & Mongolia, you will be responsible for performing the following tasks to the highest standards: -Manage and strengthen the relationship with Fliggy. -Develop business growth strategy on Fliggy to achieve the business goals based on market trends and corporate business strategy. -Develop and carry out plans to maximize Fliggy store online sales. -Define, analyze, track results and interpret success levels against a defined set of key ecommerce performance metrics. -Manage the Fliggy store, products, promotions, media, partnership and other daily operations to achieve the targets. -Work closely with the internal teams and agencies to continually enhance the user experience and increase conversion and revenue on those platforms. -Collaborate with Revenue, Sales, Destination Marketing and Marketing and E-Commerce Consultation teams to develop strategies for regional tactical promotions. -Provide monthly and quarterly performance reports, projections, and reviews on all key performance metrics. -Introduce industry best practices, standards and innovation. Identifies and capitalizes on opportunities. 【任职要求】 What are we looking for? A Manager, E-Commerce - Greater China & Mongolia serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow: -Bachelor's Degree in marketing or E-Commerce -5+ years of Digital Marketing and / or E-Commerce experience -Has good understanding of digital marketing channels -Has strong understanding of China Digital and E-Commerce ecosystem -Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate able to proactively identify and prevent potential problems -Effective communication, collaboration and team-building skills. -Highly motivated, dependable and has a desire to take ownership of their duties to help the company grow and succeed. -Proficiency with Microsoft Office Suite -Experience working in the Hospitality and / or travel industry is advantageous -Marketing or working experience with BAT or relevant internet companies is advantageous -Able to travel when required. What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!