1.Responsible for the formulation and execution of the hotel’s digital strategy, aiming to efficiently reach audiences across direct and distribution channels, as well as across paid, social, and owned media.负责酒店数字化战略的指定和落实，旨在高效触达 跨直销、分销渠道，跨付费、社交及自由媒体的受众群。 2.In terms of direct channels, the role primarily covers: content marketing, search engine advertising, social media, and display ads.在直销渠道方面，工作主要覆盖：内容营销；搜索引擎广告；社交媒体；展示广告等。 3.Regarding third-party channels, it focuses on the development and management of partnerships with OTAs and similar online platforms.在第三方渠道方面，工作主要覆盖对于在OTA及类似在线机构的开发与合作。 4.At the same time, it is essential to maintain a comprehensive understanding of marketing trends and the broader market environment, and to communicate relevant insights to internal departments and teams.与此同时，保持对于营销 以及所在市场环境的全面理解与知识储备，并传递到相关的部门及团队。 5.In alignment with initiatives from the Group’s support center, the hotel’s distribution and digital marketing strategies and practices must be designed to enhance system contribution metrics.在集团支持中心相关措施协同，酒店所指定和履行的分销及数字营销相关的战略及实践，需致力于提升系统贡献率指标。