Responsibilities
工作职责
Create innovative
publicity programs that will increase awareness and positive perception of
the hotel, its spa, culinary programs, services, and personnel. Programs should address specific needs
as outlined in the marketing plan and capitalize on unexpected
opportunities as they arise.
Maximize
opportunities for publicity in all media through careful research and
targeted editorial pitch plan, focused on key feeder markets for both the
group and leisure segments.
Maintain professional relationships with media to support achieving
the goals outlined in the PR plan, including the distribution of targeted
media releases, media kits, pitches, and other PR related material.
Assist in the
development and execution of an annual PR plan as an integral part of hotel
marketing plan, based on guidelines given in the annual plan instructions,
including a PR roadmap, segment strategies, and key PR initiatives.
Utilize all
available electronic marketing tools to increase exposure to all available
outlets, including the development of an eNewsletter; oversight of E-Mail
broadcasts; Customized Mini-Sites; and all related electronic
opportunities. Maintain current
image library and video footage to maximize media coverage.
Ensure that all
hotel promotions, advertising, direct mail pieces, and collateral are in
keeping with Four Seasons image and reflect the highest level of
professionalism in content and presentation.
Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact.
Assist with all guest inquiries within the sales and marketing department, including assisting with high telephone volume and walk-in site inspections.
Proof read all marketing material, including: collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc. Perform other tasks or projects as assigned by the Manager of marketing.
1.创建创新的宣传计划，去加强品牌认知和对酒店正面的感知，它的水疗，烹调计划，服务和人员。 项目应该针对具体的需求，如在营销计划中的概述，并当这些需求出现时，抓住意想不到的机会。
2.通过仔细调查和针对性的编辑计划去最大化在媒体宣传的机会，关注主要市场，包括团队和散客市场。保持与媒体的专业关系去支持完成公关计划的目标，包括目标媒体报导的分布，媒体包，投掷，和其他相关的公关材料。
3.作为酒店营销计划的一个组成部分，协助制定和执行年度公关计划，根据年度计划说明书给出指导方针，包括公关路线图，分部战略，以及关键公关启用。
4.利用所有可用的电子营销工具去增加所有可销售点的曝光，包括开发电子报刊；电子邮件广播监督；定制网站；以及所有相关的电子机会。 维护当前的图像库和视频画面，最大限度的提高媒体覆盖率。
5.确保所有酒店促销，广告，直接邮件，和附属品都符合四季酒店的形象，并反应最高水平的专业精神，包括内容上和展示上。
6. 遵守员工手册内由四季酒店制定之第一、二类守则及操守指引。
7.协助市场销售部门所有客人的问询，包括协助应付频繁的来电及临时的酒店实地考察。
8.校对所有营销资料，包括：附属品，直接邮件，广告，印刷宣传片，客人信件等。执行公共事务经理分配的其他任务和项目。
Preferred Qualification and Skills
优先考虑的资格与技能
A minimum of three to five years’ experience in public relations
A university
degree in journalism or communications or equivalent experience in public
relations or journalism
Strong and
effective interpersonal skills.
Excellent English communications skills (verbal and written), a strong sense of quality and
a creative mind set.
Proficiency in
leveraging social media networks and related monitoring tools .
1.至少三到五年的公关工作经验。
2.新闻或者传播的本科学历或者等同的公关或新闻的工作经验。
3.良好的人际交往能力。
4.优秀的英文沟通技能 （口语和书写），强烈的质量意识和创新思维。
5.熟练掌握社交媒体网络和相关监测工具。
