主要职责
Main Duties
行政
Administration
§ 辅助酒店行销企划策略的执行（目标、策略和行动），以达到和超越房务、餐饮和水疗中心其他营利部门所预测的收入目标。
To assist in the implementation of the hotel’s Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, Spa and all other revenue generating departments.
§ 确保酒店行销企划活动与公司营销策略一致，对酒店活动予以适当执行。
To ensure the Marketing Communications activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.
§ 协助准备和更新部门运营手册。
To assist in the preparation and update of the Departmental Operations Manuals.
§ 协助准备及更新危机管理计划。
To assist in the preparation and update of the Crisis Management Plan.
§ 定期参加部门市场传讯会议，确保根据需求有效开展部门简报和会议。
To attend regular departmental marketing communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
宾客服务
Customer Service
§ 确保市场传讯部员工为酒店其他工作人员（内部客人）和部门其他来访者提供专业、礼貌而周到的适当服务。
To ensure Marketing Communications associates provide professional, excellent service to external customers, as well as internal customers in other departments.
§ 礼貌有效地处理所有内外部客人的投诉和询问，全程保证问题解决，达到各方满意并确保此类问题不再重复发生。
To handle all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily and similar issues will not occur again.
财务
Financial
§ 使用多种技能同时开展多项任务的灵活工作计划来优化员工效率，达到酒店财务目标、满足客人不断变化的期待和要求。
To maximize associate productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business as well as the changing expectations of the customers.
§ 协助建立年度市场传讯预算，包括酒店商业计划书中的广告、公共关系、促销和宣传开销。
To assist with establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel’s business plan.
§ 保存对所有媒体和购销协议、合同和报价单的完整档案。
To maintain complete records of all media and purchase agreements, contracts and quotes for the hotel.
§ 协助进行月度收入重新预测。
To assist in monthly reforecast.
§ 根据主要绩效指标协助掌握成本控制。
To assist in managing costs based on key performance indicators.
§ 确保关于酒店、公司和本地和财务报告、资金、执照的所有规章制度和政策被正确遵守，及时精确地进行财务报告。
To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information.
市场营销
Marketing
§ 建立年度完整的整合传播计划，包括可测量的目标、策略和执行计划， 并每月检测其执行情况。
To establish an annual and fully integrated communications program with measurable objectives, strategies and action steps, and monitor progress on a monthly basis.
§ 协助准备、使用和更新年度市场传讯计划，按照部门分支尽量细节化。
To assist in the preparation, utilization and update of an Annual Marketing Plan, broken down as necessary by division and/or department.
§ 通过投入产出指数的分析来测量、解释、确定紧要次序并且评估行销企划活动的效果，并且在必要时调整市场传讯策略。
To measure, interpret, priorities and evaluate the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.
§ 开发并维持与媒体及其工作人员的积极联系，评估所有媒体要约和宣传。
To develop and maintain active contacts with the press and key media people, and evaluate all media solicitations and exposures.
§ 协助监测所有当前国外和本地公众对酒店态度和评述。
To monitor all current attitudes and public statements concerning the hotel in foreign and local media.
§ 确保酒店对有关定位、促销、公司形象和其他相关活动的适当到位宣传。
To maximize targeted publicity and coverage of the hotel’s positioning, promotional programs, corporate image building and other relevant activities.
§ 评估酒店对广告的需求和发布机会、对于和当地媒体合作进行的活动需事先征得市场销售部行政总监的同意。
To assess advertising needs and opportunities for the hotel and obtain initial approval of local media campaign proposals from the EAM-Sales and Marketing.
§ 协助确保所有酒店广告和材料（本地餐饮，水疗中心和招聘等）标准一致并且符合凯悦品牌标准。
To ensure all hotel advertising and collateral (local Food and Beverage, Spa, recruitment, etc.) are of consistent high standards, and that they comply with Hyatt’s brand standards.
§ 推荐并与我们的合作伙伴， 例如：豪华品牌公司，信用卡公司，银行，航空公司及慈善机构紧密合作，从而促进市场目标得实现。
To identify and work with targeted partners such as luxury brands, credit card companies, banks, airlines, charitable organizations, etc. to support the marketing objectives.
§ 与市场收益分析师紧密合作，优化使用目标市场的相关信息，包括客人资料、行为习惯和市场传计划收益及评估。
To closely work with Revenue Manager to maximize use of relevant data including customer profile, behavior, and yield for the planning and evaluation of marketing communications.
§ 促进集团各项计划，集团附属品牌及姊妹酒店的销售。
To promote corporate programs, Hyatt sub brands and sister hotels.
§ 每周安排需要宴请的媒体和主要联络人。
Institute’s weekly entertainment schedule for media and key contacts where possible.
§ 适当时候对主要客源地进行重要主流媒体拜访。
Key feeder market Media Visit where it necessary.
§ 安排目标市场（会议，婚庆，高尔夫等）国内外主流媒体到酒店参观考察，以完成相关酒店推广，曝光，提升美誉度活动。
Arrange Target market (MICE, Wedding, Golf etc.) domestic and overseas media FAM trip in order to achieve the exposure of hotel and drive market awareness, enhance hotel reputation where it necessary.
§ 数字战略、领导力和预算管理。
Digital Strategy, Leadership and Budget Management.
§ 为酒店设定整体的数字和电子商务方向，以帮助提高客房和其他相关收入（如餐饮、水疗、会议等）。
Set overall digital and ecommerce direction to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.).
§ 在数字KPI和最佳实践方面与区域的数字主管紧密合作。
Collaborate closely with regional heads on digital KPIs and best practices.
§ 维护酒店整体数字预算和相关的供应商/代理关系（支持酒店的合同、账单和发票需求）。
Maintain overall hotel digital budgets and related vendor/agency relationships (i.e. Supporting contracting, billing and invoicing needs for hotel).
§ 为高级酒店管理人员提供最新的行业新闻、趋势、问题、网站特色和最佳实践，帮助酒店了解数字营销要点（如SEO手册、新的全球元搜索计划、新的展示平台等）。
Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on digital marketing essentials (i.e. SEO playbooks, new global meta search initiatives, new display platforms, etc).
§ 协助跟踪酒店合作伙伴的业绩，并在必要时解决问题。
Assist with tracking vendor performance and escalating issues where necessary.
§ 与收入管理、营销沟通和社交媒体领导人密切合作，最大限度地提高当地电子商务战略的效率，最终目标是优化直接和间接在线转化之间的平衡。
Work closely with the Revenue Management, Marketing Communications and Social Media leaders to maximize efficiencies with the local ecommerce strategies, with the ultimate goal to optimize the balance between direct and indirect online conversions.
§ 与收入管理和分销团队紧密合作，帮助所有数字渠道实施严格的价格。
Work closely with Revenue Management and Distribution teams to help enforce strict rate parity across all digital channels.
§ 监督第三方平台的战略管理，包括但不限于微博、携程、去哪儿、同程艺龙、猫途鹰、缤客、安可达、亿客行及微信公众平台，以支持增量在线预订（客房，餐饮，水疗等）。
Oversee strategic management of 3rd party platforms including but not limited to Weibo, C-trip, Qunar, eLong, TripAdvisor, Booking, Agoda, Expedia and WeChat to support incremental online bookings (Rooms, F&B, Spa, etc).
§ 数字营销和电子商务职责数字广告、平台本地化、SEO、电子邮件营销、迷你网站（如适用）和其他辅助第三方收入项目。
Digital Marketing and e-Commerce Responsibilities (Digital advertising, Platform localization, SEO, Email marketing, mini-sites (if applicable) and other ancillary 3rd party revenue projects.
§ 酒店日常层面的数字化管理（即每天更新网站和/或每天发布社交媒体）。
Day-to-day hotel level digital management is generally required (i.e. daily website updates and/or daily social media posting).
§ 与合作伙伴机构合作，为酒店制定年度业务计划，以确保全面的战略建议，并确保实现SEO、PPC、移动影响、社交媒体广告、展示广告和其他数字活动的投资回报率目标。
Collaborate with partner agencies to develop annual business plans for hotels to ensure comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, PPC, mobile marketing, social media advertising, display advertising and other digital activity.
§ 与代理商合作并管理代理商，以确保数字媒体计划符合酒店的整体需求及目标。
Work with and manage agency to ensure digital media plans overall fit the hotel’s goals and objectives .
§ 直接管理中国的连锁媒体，推动数字营销活动，更广泛地促进该酒店的发展，增加在线收入。
Direct management of the Chain-funded media for China, to drive digital marketing initiatives which more broadly promote the hotel and drive online revenues.
§ 协助区域的工作，如hyatt.com和app本地化，全球和区域的营销活动，以及特殊的促销活动，如双十一活动。
Assist regional efforts such as hyatt.com and app localization, global and regional marketing campaigns, and special sales promotions such as 11/11.
§ 根据需要，与代理商合作并管理项目，如迷你网站开发，应用程序开发和其他数字营销活动。
Work with and manage agency for projects such as mini-site development, app development and other digital marketing initiatives for China as necessary.
§ 与当地数字和电子商务行业代表（如供应商、代理商、媒体合作伙伴）会面，了解本地的最佳数字营销实践。
Meet with digital and e-Commerce industry representatives in China (i.e. vendors, agencies, media partners) to gain insight on localized best practices.
§ 根据需要和适用情况管理酒店员工，监督酒店的数字活动，包括酒店的网站，确保内容是最新的和优化的。
Manage when needed and applicable, hotel associates that oversee hotel digital activities including the property’s websites, ensuring content is up to date and optimized.
§ 监督每周/每月的报告- PPC/SEO的分析和报告，展示活动等，以及官方网站的整体表现。评估与在线旅行社和批发的业绩比较，并努力将业务转向直接渠道。
Oversee weekly/monthly reporting – analysis and reporting of PPC/SEO, display campaigns, etc and overall website performance. Review comparison to OTA and wholesale performance, and drive efforts to shift business into direct channels.
营运
Operational
§ 保持对酒店及海南富力海洋欢乐世界的设施、特色和服务的详细认知。
Maintains a detailed knowledge of Hotel and Hainan R&F Ocean Paradise’s facilities, features and services.
§ 与其他部门紧密合作，评估并支持其内外部沟通需要。
To closely work together with other departments to assess and support their internal and external communications needs.
§ 建立并保存酒店媒体资料库和图片资料的档案。
To establish and maintain a press clipping library as well as a photo library for the hotel
§ 持续更新针对媒体的资料库。
To continuously update press kits.
§ 发展与政府、业界、协会等组织的良好联系，在公共场合代表酒店。支持社区内特殊活动和项目的进行。
To develop good community contacts among government, businesses, associations, etc. and represent the hotel at public functions. To support ad-hoc events and or projects in the community.
§ 持续进行对本地及国际市场竞争者的市场行为和公关行为的分析。
To maintain a perpetual analysis of competitor’s marketing and communication activities in the local and international markets.
§ 协助市场销售部总监保存精确并且更新的营销支出、未来的支出和年度剩余预算。
To assist the Director of Sales and Marketing by maintaining accurate records of up to date marketing expenditures, future commitments and remaining budget for the year.
§ 作为酒店网页的管理者，进行和酒店相关的宣传和广告，确保网页信息的更新及网络预订的最好收益。
To serve as the Webmaster for hotel’s Webpage and Internet related exposure and advertising, maximize online business, and ensure all information is up-to-date.
§ 注意关于社区、业界、政界和社会的各项可能影响酒店财务业绩的因素。
To be aware of community, business, political and social factors that may affect the hotel’s financial performance.
§ 确保其他市场传讯部员工与其他部门互相支持、灵活协作，在群策群力的氛围内工作。
To ensure other Marketing Communications associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
人事
Personnel
§ 协助招聘和甄选市场传讯部员工，按照酒店相关方针并且根据参选者工作能力甄选员工。
To assist in the recruitment and selection of all Marketing Communications associates. To follow hotel guidelines when recruiting and use a competency-based approach to selecting associates.
§ 确保所有市场传讯部员工准时到岗、按照部门仪容标准正确穿着制服、保证高标准的个人卫生和仪态。
To ensure the punctuality and appearance of all Marketing Communications associates, making sure that they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
§ 进行年度绩效发展会议，帮助市场传讯部员工设立专业发展目标。
To conduct annual Performance Development Discussions and to support Marketing Communications associates in their professional development goals.
§ 与进修及培训发展经理和部门培训员探讨，为市场销售部员工设计并执行高效的培训课程。
To plan and implement effective training programs for Marketing Communications associates in coordination with the Learning and Development Manager and Departmental Trainers.
§ 通过适当培训、教学和探讨发展行市场传讯部员工个人的技能，提升其工作效率。
To maximize the effectiveness of every Marketing Communications associate by developing each individuals’ skills and abilities through the appropriate training, coaching, and/or mentoring.
§ 鼓励员工的创新性，认可其对酒店成功运营的贡献，并指出日后的挑战。
To encourage associates to be creative and innovative, challenging and recognizing them for their contribution to the success of the operation.
§ 支持人本品牌理念的实施，示范并加强凯悦价值观和文化特色。
To support the implementation of The People Brand, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
§ 确保市场传讯部员工对员工规章政策完全了解并严格执行。
To ensure Marketing Communications associates have a complete understanding of and adhere to associate rules and regulations.
§ 确保行市场传讯部员工执行酒店、公司和当地所有和防火、安全有关的规章制度和政策。
To ensure Marketing Communications associates follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.
§ 根据员工敬业度调查结果，协助酒店变革的实行。
To support the implementation of changes as a result of the Associate Engagement Survey.
§ 既要注重提高生产力水平也要谨慎地把利用率和工资成本控制在可接受范围，确保设备的适度增减和能源的有效利用。
Focuses attention on improving productivity levels and the need to prudently manage utility/ payroll costs within acceptable guidelines, ensuring optimum deployment and energy efficiency of all equipment.
§ 确保新技术和设备的应用，提高生产力。
Ensures new technology and equipment are embraced to improve productivity.
其他
Other Duties
§ 与酒店竞争者、商务合作伙伴和其他组织的相关代表之间保持专业的紧密联系。
To maintain strong, professional relationships with the relevant representatives from competitor hotels and other organizations.
§ 对由行业、公司和酒店导致的市场传讯功能变化做出反应。
To respond to changes in the Marketing Communications function as dictated by the industry, company and hotel.
§ 熟知酒店的员工手册内容，严格执行酒店的规章制度，尤其是有关消防、卫生、健康、安全的制度、酒店故事情节以及设计概念、乐园日常运营知识、凯悦天地关键性政策和规则。
Reads the hotel's associate Handbook and have an understanding and adhere of hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health, safety, storyline and concept direction, ocean paradise daily operations, World of Hyatt critical policy and rules.
§ 出席所要求的培训课程及会议。
To attend training sessions and meetings as and when required.
§ 执行其他分派的合理职责。
To carry out any other reasonable duties and responsibilities as assigned.
