· Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
制定年度收入计划、营销预算和预测。
· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
制定与收入计划相关的行动计划，以确保收入计划目标的实现。
· Provides a professional, advisory support service to the General Manager
为总经理提供专业的咨询支持服务。
· Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
协调所有维持和增加业务量的方法。包括广告、促销、个人销售、宣传、社区关系、特殊销售项目等。
· Create and implement special programs to achieve greater profitability through:
· 创建并实施特殊计划，通过以下方式实现更大的盈利能力：
- Increasing average rate
平均增长率
- Increasing overall occupancy
提高整体入住率
- Increasing business volume during off-peak periods
在非高峰期增加业务量
- Increasing local Food & Beverage and Banquet Sales
增加本地餐饮和宴会销售
· Enhance the image of the hotel in the local community
提升酒店在当地社区的形象。
· Participate as an active member of the community through associations, memberships and other trade organizations
通过协会、会员资格和其他贸易组织作为社区的积极成员参与。
· Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
定期审查销售和市场营销人员的活动报告，以确保达到目标和销售目标。
· Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
定期检查内部宣传品的视觉效果，确保其符合品牌标准
· Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
与餐饮部合作，组织和推广项目餐饮销售，包括但不限于锦标赛、舞会、派对、美食庆典等。
· Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
与酒店外的个人互动，包括但不限于客户、会议局、当地酒店协会、政府旅游局、航空公司、旅行社、旅行社、竞争对手和当地社区的其他成员。
· Investigate potential markets by:
通过以下方式调查潜在市场：
- Reviewing Sales Department and Front Office correspondence files
- 审核销售部门和前台的通信文件。
- Analyzing guest history and registration card files
- 分析客人历史记录和登记卡文件。
- Studying guest questionnaires
- 研究客人问卷。
- Reviewing government statistics on visitors to the city
- 审查政府对该市游客的统计数据。
- Analyzing competition's sales/promotion efforts
- 分析竞争对手的销售/促销活动。
- Studying various reference and industry publications for sales leads
- 研究销售线索的各种参考和行业出版物。
· Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
通过分析过去广告活动的市场效果，咨询负责人和广告代理，向总经理推荐对酒店最有效的广告类型。
· Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
与社区和邻近的航空公司、旅行社、商业机构和专业协会保持联系，为酒店获得新的和重复的业务。
· Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
定期审查公共关系活动，确保酒店在当地和全国媒体上的知名度。
· Manage the development of new products and services
管理新产品和服务的开发。
· Oversee the development of new marketing strategies
监督新营销策略的制定。
· Conduct market research
进行市场调查。
· Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives
与区域销售和营销人员保持良好沟通，并实施公司计划。
· Works with Human Resources on manpower planning and management needs
与人力资源部就人力规划和管理需求进行合作。
· Works with Director of Finance in the preparation and management of the Department’s budget
·与财务总监合作编制和管理部门预算。
base in chengdu
日常工作地点：成都
