BASIC FUNCTION基本职责
The Director of
Sales & Marketing is responsible for planning and managing the overall
sales and marketing of the hotel to achieve optimal occupancy, maximizing
revenue, and meeting/exceeding hotel profit objectives. The Director of Sales
& Marketing is responsible for total revenue including group and transient
rooms, group food and beverage, meeting room rental, local catering, and other
revenues, as well as assisting and actively participating in yield management
strategies. Strategies include market mix, pricing, status, direct sales, and
marketing. Serves as an advisor to the General Manager on business
intelligence. Responsible for achieving sales targets for rooms and MICE and banqueting.市场销售总监负责制定和管理整个酒店的市场销售。以实现最高入住率，最大化收入及实现/超出酒店的盈利目标。负责整个酒店的收入，包括团队和散客住房，团队的餐饮，会议使用，宴会餐饮和其他的收入，协助和参与酒店收益管理战略，包括市场产品组合，价格制定，形势分析，销售提升和市场开拓。为总经理提供商业策略。实现客房，会议及宴会的销售目标。
DUTIES AND RESPONSIBILITIES职责和义务
Key Responsibilities:
1. Direct and manage all group, transient, and catering/banquet sales
activities to maximize revenue for the hotel.指导和管理团队客户，散客，宴会销售活动，以实现酒店收入最大化。
2. Prepare, implement and compile data for the strategic sales plan,
monthly reporting, annual goals, sales and marketing budget, forecasts and
other reports as directed/required.准备，落实和汇编战略销售计划，月度报告，年度目标，营销预算，预测和其他要求的报告。
3. Survey, review and analyze competition, market trends, customer needs
and comments in order to be proactive and adapt with business intelligence.运用自己的专业技能，调查，审核和分析竞争对手，市场趋势，客户需求和意见，以便能够及时的进行调整。
4. Develops and submits to General Manager new sales plans and programs and
determine the effectiveness of current plans and programs.制定并向总经理提交新的销售计划方案，确保当前计划方案的有效实施。
5. Manage/direct all Marketing activities, such as advertising, public
relations and promotional activities in conjunction with corporate marketing
and public relations departments.管理和指导所有的公关活动，包括广告宣传，公共关系和推广活动。
6. Actively participates in sales presentations, property tours and
customer meetings.积极参与销售宣传，客户参观及客户会议。
7. Manages performance issues that arise within the Sales and Marketing
teams.管理市场销售团队中的业绩问题。
8. Ensures appropriate hiring, training, motivating, coaching, counseling
and developing of department’s team members.确保团队成员的招聘，培训，激励，指导，辅导和发展。
9. Effectively communicates with other departments.与其他部门保持高效的沟通。
10. Conducts a daily briefing with department on current key activities.组织每日的例会，分享重要的接待活动。
11. Evaluate changes in guest needs, the guest mix and competitive set, to
recommend appropriate product/service and operational changes as necessary.评估客户需求、客户组合和竞争组合的变化，并根据需要提供适当的产品/服务和运营变化。
12. Ensures guest and employee satisfaction, while maintaining market
competitiveness and exceptional financial performance.确保客人和员工的满意度，同时保持市场的竞争力和出色的业绩。
13. Anticipate and address guest issues and establish proactive processes to
promote guest satisfaction.预测并解决客人的问题，建立有效的流程以提高客人的满意度。
14. Participate in community and professional organizations to maintain high
visibility and promote a positive image.参与社区和专业组织，以保持高知名度，树立正面形象。
15. Be an inspiration to all hotel staff to achieve luxury levels of
performance.激励所有的员工以实现出色的业绩。
16. Interacts in a positive way with all team members to ensure a luxury
guest experience.以积极的方式与其他部门进行沟通，以确保客人的体验。
17. Must be an example of the Wyndham Grand Values, brand standards, and a
champion of grooming and appearance guidelines.确保成为温德姆品牌价值观，品牌标准及仪容仪表的典范。
18. Responsible for ensuring the hotel sales targets for rooms and MICE and
banqueting is achieved, and for implementing and managing the sales performance
of each sales team member.确保实现客房，会议和宴会销售目标的实现，执行和管理每个销售团队成员的销售业绩。
19. Ensures compliance with all operating policies and procedures for sales
and contracting.确保所有销售和合同符合我们的政策和流程。
20. Ensures that hotel General Manager is constantly informed daily and
weekly, concerning market trends and competitor sales activities and rates, and
develops and submits action plans to the General Manager to develop and
increase the sales performance for rooms and MICE and banqueting. 确保酒店总经理了解每日每周的市场动态和竞争对手的销售活动及价格，并向总经理制定和提交行动计划，以发展和提高客房、会议和宴会的销售业绩。
21. Communicates closely with the Revenue Manager regarding the retail
segment result, and submits regular proposals how to increase the retail sales
segment. 与收益经理沟通了解各销售的业绩，并定期提出如何增加销售业绩的建议。
22. Ensure that customer segmentation and pricing strategy are correctly positioned.确保正确的客户市场的划分及价格政策。
23. Implement individual development plans for all Sales members.贯彻每个销售人员的发展计划。
24. Review of the implementation of the S&M plan strategies and
activities.回顾市场销售计划的策略及活动的执行。
25. Implement incentive program and measurable goals and targets by hotel
level.贯彻执行奖励机制目标的可执行性及目标性。
26. Establish an tracking system for all segments based on month end reports.建立每月月底所有市场表现的跟踪系统。
27. Complete other tasks assigned
by the leader 完成领导安排的其他工作任务
JOB SPECIFICATION工作要求
Education教育背景
Bachelor degree
preferred or equivalent experience.本科以上学历及相关经验。
Experience经验
A minimum of 5 years
experience in the international luxury hotel.至少5年酒店相关管理经验。
Competencies, Skills& Personality Traits
Required能力，技能及个性要求
1.
A
strong understanding of overall hotel business.对酒店整体业务有较强的了解。
2.
Ability
to study, analyze and interpret complex activities and/or information in order
to improve new practices or develop new approaches.学习、分析和了解复杂的活动或信息，以改进新的实践或发展新的方法。
3.
Must
have the ability to understand global markets that affect the business of the
hotel.了解全球市场对酒店业务的影响。
4.
Must
have strong decision making skills.较强的决策能力。
5.
Strong
oral and written communication skills.较强的口头和书面表达能力。
6.
Ability
to communicate at all levels.较强的沟通能力。
7.
Ability
to train and develop team members.能够培训和发展员工。
8.
Ability
to work effectively in a team environment and take initiative.在团队中能有效的工作并积极主动。
9.
Excellent
organizational skills.出色的组织能力。
10.
Analytical
skills.较强的分析能力。
11.
Be
proactive in achieving Rooms Revenue goals.积极主动的完成客房收入目标。
12.
Ability
to analyze financial statements and market data.具备分析财务报表及市场数据的能力。
13.
Ability
to develop and deliver effective presentations.具备制作及有效讲授演示文档的能力。
14.
Fluent
in English, and another foreign language .流利运用英语，同时具备其他语言更佳。
15.
Must
possess strong computer skills, including Microsoft Office, PMS .能熟练操作电脑系统包括微软办公软件及酒店管理软件。
