MARKETING & COMMUNICATIONS MANAGER
JOB DESCRIPTION
The successful applicant must have PR / Event experience in the consumer lifestyle and / or F&B, fashion sector, with a track record of working across prominent consumer campaigns and experience in media relations and social media campaigns. Reporting to the Marketing & Sales Director.
Key responsibilities:
- Create best-in-class experiences and shares it all through masterful storytelling in social channels: PR & social campaign in accordance with business calendar.
- Maintain and develop a strong media and KOL network in the lifestyle, night life and F&B press.
-Pitch story to media - online offline (including international press / journalist).
-Responsible with Communications of marketing / Event which include new media marketing campaign, in-store events / parties, as well as yearly budgeting proposal.
-Execute social media strategy; Instagram, Pinterest, Facebook..
-Manage the day to day community management of WeChat and e-newsletter for the Chinese market.
-Content development: Develop written materials of the highest quality including press materials of all kinds.
-Act a day-to-day partner to the operation manager, ensuring the monthly activity is reflective of what is happening in each market and lives and breathes at the local level (Shanghai, Beijing, Singapore.. etc).
-Support new market growth and expansion as well as successful new-store openings by creating sustainable and strategic community plans.
-Drive area-wide initiatives that create new guest acquisition and guest retention.
-Online to offline tactics and aggressive delivery of KPIs.
-Receive brief from outlet directors / Marketing director and implement it into execution plan.
Qualification Requirements:
-Understanding of Chinese social media platforms and best practices.
-Project management.
-Proven social media management results.
-Good communication skills in written and spoken English and Mandarin, and with strong presentation skills.
-Minimum 3 years of relevant account management experience in events industry.
Others:
-Ability to work to deadlines
-Ability to work quickly to change
-Creative and resourceful
-Outgoing, energetic, upbeat and FUN!
营销与传播经理
职位描述
申请人必须具有PR或餐饮、时尚领域的公关/活动经验，并具有在有一定知名度的消费者活动中工作的记录以及在媒体关系和社交媒体活动方面的经验。
主要职责:
- 创造一流的体验，并通过社交渠道分享这些精彩的故事: 根据商业日程安排开展公关和社交活动。
-在生活方式，夜生活和F&B媒体上维护发展强大一个媒体，并成为一名KOL。
- 向媒体推销故事-(包括国际新闻/记者)。
- 负责市场营销/活动的沟通，包括新媒体营销活动、店内活动/聚会，以及年度预算建议。
- 策划执行社交媒体策略; Instagram，Pinterest，Facebook..
- 管理中国市场，微信和电子通讯的日常社区管理。
- 内容开发: 编写高质量的书面材料，包括各种新闻材料。
- 作为运营经理的日常合作伙伴，确保每月的活动反映每个市场发生的事情以及地方 (上海、北京、新加坡等)的层层面面。
- 通过制定可持续的战略性社区计划，支持新的市场增长和扩张以及成功开设新店。
- 推动全区倡议，吸引新客户，留住老客户。
-积极提供关于关键绩效指标Online To Offline的线上以及线下策略。
- 听取销售总监/市场总监的简报，并将其落实到执行计划中。
就职资格要求:
- 了解中国的社交媒体平台和***做法。
- 拥有项目管理能力。
- 拥有经证实的社交媒体管理经验及成就。
- 良好的英语，普通话书面及口头沟通能力，并具备良好的表达能力。
- 至少3年活动行业相关客户管理经验
其他:
能够在最后期限前完成工作
- 能够迅速改变工作
有创造力，足智多谋
外向、精力充沛、乐观、有趣
