·        Produces a Public Relations Plan whichpromotes and maintains good public relations in order to maintain theprestigious image of the hotel.  Duties involve planning, directing, controlling, coordinating and participating in all Public Relations activities. 制作公关计划，促进和保持良好的对外关系，以保持酒店的声望。具体任务包括计划、指导、管理、协调和参与所有公关活动 ·        Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets . 依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。 ·        Develops media contacts, plans media activity and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity. 与媒体人士联系，策划媒体活动以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。 ·        Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases. 开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。 ·        Establishes sales leads from the study of magazines, newspapers, online media and from personal contacts. 通过杂志、报纸、线上媒体和个人关系发现销售机会。 ·        Disseminates hotel press releases to appropriate local trade and consumer media. 向合适的当地商业和消费者媒体发布酒店的新闻。 ·        Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc. 建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。 ·        Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel. 在酒店的客人和员工中及酒店內开展的活动中公布促销信息。 ·        Accepts clients complaints which related to the media crisis and accepts media complaints, requests, and inquiries and coordinates handling with departments concerned. 接受客户升级到媒体危机的投诉，和媒体的投诉、申请和询问，并协调相关部门进行处理。 ·        Liaises with Human Resource Manager on matters affecting hotel image. 与人力资源经理就影响酒店形象的相关事宜进行联系。 ·        Develop hotel gifts and giveaways. 准备酒店礼品和赠品。 ·        Builds profile within local market place through attendance at various events and local market place. 通过参与当地市场的各种活动在当地市场上树立良好形象。 ·        Co-ordinates hotel photography and video shooting when required. 如有需要，协调酒店的摄影摄像活动。 ·        Monitors awareness of competitor activities and use information when developing strategies. 观察竞争对手的活动并利用此类信息发展战略。 ·        Works with Director of Sales & Marketing on manpower planning and management needs. 和上级领导一起进行人力规划和管理需求