Oversee all online distribution channels, aiming for regularized hotel revenue, and promote the hotel via global top-selling websites and effective distribution channels, including social media and online travel agencies. 负责所有网络分销的渠道，以酒店收益常规化为标准，并且透由全球畅销网站及有效分销渠道对酒店进行推广，包括社交媒体和网络分销旅行社。 Prepare various administrative documents as required by the hotel revenue team. 按酒店收益团队的要求准备各种行政文件。 Update and maintain hotel website content (official website, online travel agencies) through online media. 透过网络媒体来更新和维护酒店网页内容(官方网站，网络旅行社)。 Monitor price parity across online platforms. 透过网络平台来监控价格的平等性。 Monitor and analyze the performance of existing websites and paid online marketing programs, and evaluate newly developed online distribution opportunities. 监控和分析现有网站和付费网络推广计划的绩效并且评估新开发的网络分销机会。 Regularly review hotel pages on all distribution websites to keep content optimized, ensure all promotions and information are up-to-date and meet group standards, identify potential online partnership opportunities, and maximize conversion rates. 定期检查所有分销网站的酒店页面，使所有网页内容保持优化状态并且确保所有的促销信息和内容是更新的且达到集团标准的要求，发觉网络市场潜在的合作机会并且较大化转换率。 Provide ongoing technical support, updates, and marketing promotions for the Chinese brand website. 对中文品牌网站的持续性技术支持，更新和市场促销。 Monitor performance indicators of the hotel on all brand websites, including but not limited to page views, conversion rates, and revenue growth of hotel web pages. 监控酒店在所有品牌网站上的性能指标，包括但不仅限于酒店网页的浏览率，转化率和收益的增长率责任范围。 Collaborate with partner organizations to develop the hotel’s annual business plan, provide comprehensive strategic recommendations, and ensure ROI goals for SEO, PPC, mobile influence, social media advertising, display advertising, and other digital campaigns. 与合作伙伴机构合作，为酒店制定年度业务计划，以确保全面的战略建议，并确保实现SEO、PPC、移动影响、社交媒体广告、展示广告和其他数字活动的投资回报率目标。 Collaborate with and manage agencies to ensure digital media plans align with the hotel's overall needs and objectives. 与代理商合作并管理代理商，以确保数字媒体计划符合酒店的整体需求及目标； Assist with regional initiatives such as hyatt.com and app localization, global and regional marketing campaigns, and special promotions including Singles' Day campaigns. 协助区域的工作，如hyatt.com和app本地化，全球和区域的营销活动，以及特殊的促销活动，如双十一活动。 Collaborate with agencies and manage projects as needed, such as mini-site development, app development, and other digital marketing activities. 根据需要，与代理商合作并管理项目，如迷你网站开发，应用程序开发和其他数字营销活动。 Meet with local digital and e-commerce industry representatives (vendors, agencies, media partners) to understand local best practices in digital marketing. 与当地数字和电子商务行业代表(如供应商、代理商、媒体合作伙伴)会面，了解本地的数字营销实践。 Manage hotel staff as needed and oversee the hotel’s digital activities, including the official website, to ensure content is current and optimized. 根据需要和适用情况管理酒店员工，监督酒店的数字活动，包括酒店的网站，确保内容是更新的和优化的。 Supervise weekly/monthly reporting including PPC/SEO analysis and display campaign performance, as well as overall official website performance. Evaluate performance versus online travel agencies and wholesalers, and work to shift business to direct channels. 监督每周/每月的报告- PPC/SEO的分析和报告，展示活动等，以及官方网站的整体表现。评估与在线旅行社和批发的业绩比较，并努力将业务转向直接渠道。