Job Description职位简介 • Lead the development and execution of comprehensive digital marketing strategies to drive B2B growth, brand awareness, and customer engagement for lyf. Collaborate with corporate and cluster teams to ensure localized and impactful marketing execution. 负责制定并执行全面的数字营销策略，以推动lyf的B2B增长、品牌知名度和客户参与度。与总部及区域团队合作，确保本地化且高效的市场营销执行。 Major Responsibility主要工作职责 Strategic Planning & Execution战略规划与执行 • Develop and implement integrated digital marketing strategies aligned with business goals to drive B2B growth. 制定并执行与业务目标一致的整合数字营销策略，以推动B2B增长。 • Plan and execute multi-channel campaigns including SEO/SEM, email marketing, social media, and content marketing. 规划并执行多渠道营销活动，包括SEO/SEM、电子邮件营销、社交媒体和内容营销。 • Collaborate with the corporate lyf team and marketing teams to execute China-specific marketing strategies. 与总部lyf团队及营销团队合作，执行中国区特定的营销策略。 Content Development & Management内容开发与管理 • Oversee the creation of high-quality B2B content (whitepapers, case studies, blogs, newsletters). 监督高质量B2B内容（白皮书、案例研究、博客、新闻稿）的创作。 • Create property-specific and locally relevant content for social media and other digital platforms. 为社交媒体和其他数字平台创建物业特定及本地化内容。 Lead Generation & Conversion潜在客户生成与转化 • Drive lead generation through targeted campaigns and optimize the sales funnel from awareness to conversion. 通过定向营销活动推动潜在客户生成，并优化从认知到转化的销售漏斗。 • Implement marketing automation tools and CRM systems to track and nurture leads. 实施营销自动化工具和CRM系统以跟踪和培育潜在客户。 Analytics & Reporting分析与报告 • Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics). 使用分析工具（如Google Analytics）监控和分析营销活动效果。 • Provide data-driven reports and recommendations for continuous improvement. 提供数据驱动的报告和改进建议。 Trend Research & Innovation趋势研究与创新 • Conduct research on market trends, youth culture, and lifestyle topics to enhance brand relevance. 研究市场趋势、青年文化和生活方式话题，以提升品牌相关性。 • Plan and execute innovative online and offline marketing initiatives. 规划并执行创新的线上和线下营销活动。 Stakeholder Collaboration利益相关者协作 • Work closely with sales, product, and customer service teams to align marketing efforts. 与销售、产品和客户服务团队紧密合作，确保营销活动的一致性。 • Manage relationships with external vendors and agencies to enhance campaign execution. 管理外部供应商和机构关系，以提升营销活动执行效果。 • In compliance with the Ascott Group's Environmental Health and Safety (EHS) guidelines and policies, pay attention to energy conservation and the safe operation in daily work, responsible for the risk management within the scope of his own position. 遵守雅诗阁集团的环境健康安全(EHS)方针政策，日常工作中注意节能和安全操作，对本岗位风险管理事件负责。 • Other duties assigned by superiors. 完成上级交办的其他任务。 Requirements资质需求 • Bachelor’s degree in Marketing, Business, or related field. 市场营销、商业或相关领域本科以上学历。 • 7-10 years of experience in digital marketing, with a focus on B2B and multi-channel campaigns. 7-10年数字营销经验，专注于B2B和多渠道营销活动。 • Experience in the hospitality or lifestyle industry preferred. 具备酒店或生活方式行业经验者优先。 • Proficiency in Google Analytics, SEO/SEM tools, marketing automation software, and CRM systems. 熟练使用Google Analytics、SEO/SEM工具、营销自动化软件及CRM系统。 • Strong understanding of digital marketing trends and. 深入了解数字营销趋势。 • Excellent data interpretation skills and ability to translate insights into actionable strategies. 优秀的数据解读能力，能将分析见解转化为可执行的策略。 • Experience in developing and managing KPIs to measure campaign success. 具备制定和管理KPI以衡量营销活动成效的经验。 • Exceptional written and verbal communication skills in both English and Mandarin. 优秀的中英文书面和口头沟通能力。 • Ability to create engaging content and present ideas effectively to stakeholders. 能够创作引人入胜的内容并向利益相关者有效展示想法。 • Ability to manage multiple projects simultaneously and meet deadlines. 能够同时管理多个项目并按时完成。 • Strong organizational skills and attention to detail. 强大的组织能力和注重细节。 • Passion for sports, culture, fashion, youth trends, and the hospitality industry. 对体育、文化、时尚、青年趋势及酒店业充满热情。 • Ability to work under pressure and adapt to a fast-paced environment. 能够在压力下工作并适应快节奏环境。