Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets 依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。 Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments 通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调。Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc. 建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。Monitors awareness of competitor activities and use information when developing strategies 观察竞争对手的活动并利用此类信息发展战略。 Plans and coordinates sponsorship activities 策划和协调赞助活动。 Works with superior in the preparation and management of the Department’s budget 和上级领导一起进行编制和管理部门预算。Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel 在酒店的客人和员工中及酒店內开展的活动中公布促销信息。 Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests 向其它部门就店内外的活动提供信息，这些信息可能会在与客户交往中发挥作用。 Coordinates all activities with the Sales Manager 与销售经理就所有活动进行协调。 Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate 每日浏览媒体并保留与酒店相关的新闻剪辑，并视情将其呈送至总经理、其它部门、其它酒店和公关部门。 Liaises with Human Resource Manager on matters affecting corporate image 与人力资源经理就影响公司形象的相关事宜进行联系。 Co-ordinates hotel photography when required 如有需要，协调酒店的摄影活动。 Works with superior on manpower planning and management needs 和上级领导一起进行人力规划和管理需求。 Prepare sectional training plan/materials and execute the training on schedule. 制定部门的培训计划及内容，并按计划执行。