SCOPE                 Market Analyst assisting Director of Revenue andDirector of e-commerce in maximize all revenues to and for the Hotel includingbut not limited to Room, Food & Beverage and Catering revenues for TheLangham, Shanghai, Xintiandi. Create, maintain and update business analysis forpast and future business data from LHG defined market segments and online channelson a regular basis. Assist in collecting competitors’ intelligence; monitoringhotel’s inventory management and pricing in various distribution channels,analyze current OTA/CRM/media/ upselling programs. PRINCIPAL RESPONSIBILITIES   Businessanalysis Using the tools/systems provided and in compliance with the Langham Hotels Group (LHG), maintains, updates, analyzes and shares information of TLSHX business performance; competitors’ intelligence; business trends in rooms and non-rooms revenues by segment and channel; account contribution analysis; group selling guideline; a master calendar of external events, denial reports, function space analysis (as appropriate), guest capture rates (for Food and Beverage, as appropriate) Understands the composition of hotel profitability, and uses this to analyze and evaluate business from local accounts and groups so as to provide recommendations to s relating to future business trend, pricing direction and market mix control. Monitors demand periods for rooms through an analysis of historical data and current bookings.  Assists with tracking and analyzing of booking pace, group wash, cut off enforcement for groups as well as denied and regretted business. Track and establish pick up trends, occupancy histories and market segment development to facilitate accurate forecasting. Assist Director of Revenue in creating statistical information for management to support any financial explanation. Assist Director of Revenue in the budgeting processes. Provides reports and analysis used for the annual budget preparation on all revenue aspects of the business. Assists Director of Revenue in short/mid-term revenue-based forecasts. Market Intelligence collection andanalysis   Monitors competitor pricing for all revenue generating departments, understands the dynamics of the local market and the demand generators, prepares reports and analysis to be used by to the Revenue and E-commerce on a timely basis. Collate, maintain and distribute relevant business information obtained from both existing external and internal sources to the hotel’s revenue council. Assist Director of E-Commerce in obtaining information about competitors’ product, promotions, campaigns and strategies. Systems management and maintainence Learn and utilize IDeaS revenue management system with directions given by Director of Revenue on a regular basis. This includes assisting Director of Revenue with any manipulation of the yield hurdle points and daily inventory management where appropriate. Assist to monitor rooms inventory including allocation and groups to maximize yield in through proper restrictions and close-out. Assist Director of Revenue & Director of E-commerce in managing all channels (Opera, SynXis, GDS, Brand.com, Wechat Mall, Fliggy Mall and all other OTAs) including but not limited to room types and sell strategy.  Ensures hotels are in compliance with the LHG Best Rate Guarantee philosophy and brand SOP. Assist Director of E-commerce to manage F&B online channels including but not limited to Dianping, Meituan, Wechat, Fliggy. Support agent Assist in all revenue strategies and tactics implementation. Provide analysis and reports relating to Reservations and Front Office on upselling and reservations conversion. Conduct any special projects relating to market research and operational optimization (productivity analysis, resource planning, Key Performance Indicators and etc.). Support Director of E-commerce on weekly/monthly report including but not limited to OTA production reports, promotion summary report, LHG Adhoc reports. Others   Perform any duties assigned by the Management that deemed necessary. REQUIREMENTS Experience Business acumen Act professionally Job Skill / Knowledge Communication skills, both verbal and written Analytical and numerical skills; able to analyze and interpret basic financial and market data Organization and time management skills Comfortable with change management Confident and able to perform well under pressure Show initiative Builds rapport and is a team player Knowledge of SEP PMS functions E-commerce basic skills Computer Knowledge Excellent computational skills