Duties and Responsibilities工作职责
1. Manage the key Marketing Communicationprocesses at hotel including MarketingPlanning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standardoperating procedures.
根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
2. Deliver and execute an annual Marketing Plan for all hotel events,public and media relations, loyalty and channel marketing and other marketingactivities.
制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。
3. Align marketing communication activities to hotel’s key businesssegments to ensure clear return-on-investment (ROI) for time and budgetinvested in the activity.
保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI)有明确的时间和预算支持。
4. Develops media contacts, plans press conferences and other PRactivities. Acts as hotel’s liaison with media to promote good publicity, drive hotel awareness and counteract bad publicity.
发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。
5. Build continued hotel awareness by delivering new hotel stories andpress releases of promotion or event to media, trade publications and localcommunity.
通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。
6. Manage hotel events including budgeting, guest list,agenda/programme, media participation, photography/video and gifts.
管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。
7. Develop hotel and marketing col-laterals according to Brand standards for promotions.
根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。
8. Manage IHG Hotel Content Manager system to update text and imagesthat optimizes the content quality and best represents the Brand standards.
管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准。
9. Manage hotel image database from official hotel photos, eventphotos, staff photos to use in hotel promotion.
管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广。
10. Manage hotel social media system and processes to support tacticalcampaigns, engage hotel guests and build hotel client database.
管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。
11. Manage the reputation and awareness of the hotel and Brand in thelocal city and key feeder markets.
管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度。
12.Monitors awareness ofcompetitor activities and use information when developing strategies.
关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。
Required Skills 技能要求
1. Demonstrated ability to interact withand present to customers, employees and third parties that reflects highly onthe hotel, owning company, the Brand and IHG.
展示与客户/员工和第三方之间互动与表述的能力，充分诠释酒店，业主公司/品牌和IHG。
2. Proven ability to lead, manage andmotivate a team.
领导/管理和激励团队的实践能力。
3. Able to manage projects with differentfinancial budgets and performance objectives.
能够以不同的财务预算和绩效目标/管理项目。
4. Strong time-management skills and ableto multi-task.
较强的时间管理技巧，能够处理多重任务。
5. Strong writing skills in Chinese andEnglish.
较强的中英文书写表达技巧。
6. Proficient in the use of all MicrosoftOffice software.
熟练使用所有的Microsoft办公软件。
7. Proven ability to work with externalvendors to deliver objectives.
能够与外部供应商合作，实现目标的实践能力。
