市场销售部部门负责人
Job Summary – (Role Summary)
工作概述﹣(职位概述)
· Oversees and directs all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Sales and Marketing office.
对市场销售活动的各个方面进行监管和指导。职责包括对促销策略和市场计划的开发与策划实施监管;对市场销售计划的发展和实施进行监管和协助;管理市场销售团队,并汇报计划的有效性。本职位还需要与区域销售与市场办公室进行直接的例行交流。
Essential Duties and Responsibilities – (Key Activities of the role)
主要职责﹣(职务的主要工作)
· Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
制订年度收益计划、市场预算及预测。
· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
制订与收益计划相关的工作计划,以确保收益计划目标得以实现
· Provides a professional, advisory support service to the General Manager
向总经理提供专业的咨询服务
· Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
协调保持和增加业务量的各种方法,包括广告、促销、个人销售、宣传、社区关系、特别销售项目等。
· Create and implement special programs to achieve greater profitability through:
通过下列手段创建及实施特别计划以创造更大的效益:
· Increasing average rate
提高平均房价
· Increasing overall occupancy
提高整体入住率
· Increasing business volume during off-peak periods
提高淡季业务量
· Increasing local Food & Beverage and Banquet Sales
增强在当地的餐饮和宴会销售
· Enhance the image of the hotel in the local community
提高酒店在当地社区的声望
· Participate as an active member of the community through associations, memberships and other trade organizations
通过联谊、入会和加入其它行业组织来积极参与社区事务
· Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
定期检查销售与市场部员工的活动报告,以确保销售目标的实现
· Review regularly internal promotion pieces