1. Business Strategy Development
Stays current with industrytrends and monitors strengths and weakness of competition; explores newbusiness opportunities; develops business plans designed to maximize propertycustomer satisfaction, profitability, and market share; ensures propertybusiness plans are aligned with the hotel’s business strategies; translatesMarriott global strategic plan into one that can be executed on property.
业务策略发展
紧跟行业趋势,监控竞争的优势和劣势;探索新的商业机会;制定商业计划,以最大限度地提高物业客户满意度、盈利能力和市场份额;确保酒店的商业计划与酒店的商业战略相一致;将万豪的全球战略计划转化为可以在房地产上执行的战略计划。
2. Business Strategy Execution
Executes business plans designedto maximize property customer satisfaction, profitability, and market share;ensures that property business plans and employees are aligned with businessstrategies; holds property leadership team accountable for successful deliveryof business plans; experiments with new ideas and takes calculated risks toimprove guest satisfaction and profitability; evaluates the success of propertybusiness strategies to inform future business plan enhancements; continuallyensures business plans and actions have a positive impact on propertyperformance.
业务策略执行
执行商业计划,以最大限度地提高物业客户满意度、盈利能力和市场份额;确保物业业务计划和员工与业务策略一致;管理物业领导团队,确保业务计划的成功交付;尝试新想法并承担可计算的风险以提高客人满意度和盈利能力;评估物业业务策略的成效,为日后改善业务计划提供资讯;持续确保业务计划和行动对酒店业绩产生积极影响。
3. Sales and Marketing
Works closely with Sales andMarketing team to develop revenue generating strategies for property;identifies new business leads, develops tailored sales approach, and activelypursues leads with Sales and Marketing team; validates that sales and marketingstrategy is aligned with brand strategy and is effectively executed against establishedgoals; verifies that property leaders understand and leverage Marriott demandengines to full potential; augments guest preference for property throughbooking ease and quality interactions with sales force.
销售及市场推广
与销售和市场团队紧密合作,制定物业创收策略;识别新的业务线索,开发量身定制的销售方法,并积极与销售和市场团队一起寻找潜在客户;确认销售和市场策略与品牌策略一致,并有效执行既定目标;核实物业领导是否了解并充分利用万豪的需求引擎;通过与销售人员的轻松预订和高质量的互动,增强客人对酒店的偏好。
4. Talent Management and Organizational Capability
Creates a cohesive andhigh-performance Executive Committee that continuously strives for positiveresults and improvement; coaches Executive Committee by providing specificfeedback and holds them accountable for performance; creates learning anddevelopment opportunities for employees; creates and effectively executesdevelopment plans for both direct reports based on their individual strengths,development needs, and career aspirations; ensures all managers are doing thesame for their direct reports; identifies resource needs to strengthen propertyteam; creates succession plans for future job openings; actively supports thestaffing process; ensures effective work processes, systems and teamwork are inplace to maximize individual and overall property performance.
人才管理与组织能力
建立一个有凝聚力和高绩效的执行委员会,不断努力取得积极成果和改进;通过提供具体的反馈来指导执行委员会,并对他们的表现负责;为员工创造学习和发展的机会;根据两名直接下属的个人优势、发展需求和职业抱负,制定并有效执行发展计划;确保所有经理对他们的直接下属都做同样的事情;确定资源需求,以加强物业团队;为未来的职位空缺制定继任计划;积极支持人员配置流程;确保有效的工作流程,系统和团队合作到位,以最大限度地提高个人和整体业绩。
4. Business Information Analysis
Reviews business related data such as market share, financialperformance, inventory, employee engagement, and customer satisfaction;analyzes business information to proactively address changing marketconditions, ensure property operates within budgetary guidelines, and achievesprofit margin goals; uses business information to identify indicators ofproduct and service successes and opportunities for improvement; integratesbusiness information into business plans.
商业信息分析
审核业务相关数据,如市场份额、财务业绩、库存、员工敬业度和客户满意度;分析商业信息,积极应对不断变化的市场状况,确保酒店在预算指导下运营,实现利润率目标;使用商业信息识别产品和服务成功的指标以及改进的机会;将商业信息整合到商业计划中。
6. Employee and Labor Relations
Verifies that all employees aretreated fairly, and with respect; builds rapport with employees by fostering anenvironment of open communication and spending time with employees on thefrontlines; makes self-available to employees (“open door policy”); verifiesthat pay and benefits are appropriate for labor market; celebrates the successof employees in a public way; works with Human Resources to maximize employeeengagement and monitor local labor environment to address issues as needed.
雇员及劳资关系
确保所有员工都受到公平和尊重的对待;与员工建立融洽的关系,营造开放的沟通环境,花时间与前线员工沟通;使员工可以自行使用(“门户开放政策”);核实工资和福利是否适合劳动力市场;公开庆祝员工的成功;与人力资源部合作,最大限度地提高员工的敬业度,监控当地的劳动环境,根据需要解决问题。
7. RevenueManagement
Works with Revenue Management team to develop effectivepricing strategies, balancing seasonality, economy, customer segments, propertyobjectives and customer satisfaction; established revenue strategy that supports the hotel’s positioning inlocal market; ensures demand forecastingand sound revenue practices are in place to maximize yield; identifies ways to grow occupancy, RevPAR,and market share by researching and staying aware of competitorstrategies; controls labor and capitalexpenses.
收益管理
与收益管理团队合作制定有效的定价策略,平衡季节性、经济性、客户细分、酒店目标和客户满意度;建立收益策略,支持酒店在当地市场的定位;确保需求预测和合理的收入实践到位,以最大限度地提高收益;通过研究和了解竞争对手的策略,确定提高入住率、每间客房平均收益和市场份额的方法;控制劳动力和资本支出。
8. OwnerRelations
Builds strong rapport with property owners throughproactive and on-going communication; keepsowner informed of brand initiatives and guest experiences; provides owners within-depth analysis of property performance, incorporating guest, financial andemployee business data; manages an effective balance between owner interestsand Marriott brand interests and develops solutions that create value for both;develops and effectively promotes ideas for improving property service andprofitability to ownership.
老板的关系
透过积极和持续的沟通,与业主建立良好的关系;向业主通报品牌活动和客人体验;为业主提供深入的物业业绩分析,包括客人、财务和员工业务数据;在业主利益和万豪品牌利益之间进行有效平衡,并制定为双方创造价值的解决方案;开发并有效地推广改善物业服务和盈利能力的理念。
9. Customerand Public Relations Management
Interacts with guests and othercustomers on a frequent basis to obtain feedback about their experiences onproperty; utilizes guest/customer feedback to recognize outstanding employeeservice performance and improve service delivery; emphasizes and holdsleadership team accountable for addressing service failures or potential servicefailures, and for developing innovative ways to exceed guest expectations;establishes presence in the market by actively promoting an exemplaryproperty/brand image, involving oneself in the local community, and bydeveloping strategic alliances with local officials, businesses, and customers;anticipates needs of large groups or high profile guests in order to deliverflawless service; verifies that products, services, and events attain theappropriate publicity (“PR buzz”).
客户及公共关系管理
经常与客人和其他顾客互动,以获得他们对酒店体验的反馈;利用客人/顾客的反馈来认可优秀的员工服务表现并改进服务交付;强调领导团队对解决服务失败或潜在的服务失败负责,并开发创新的方法来超越客人的期望;通过积极推广模范物业/品牌形象,参与当地社区,并与当地官员,企业和客户建立战略联盟,在市场上建立影响力;预见大型团体或高级客人的需求,以提供完美的服务;验证产品、服务和事件是否获得了适当的宣传(“PR buzz”)。
10. Company/Brand Policy, Procedures, and StandardsCompliance
Verifies property compliancewith legal, safety, operations, labor, and Marriott brand product and servicestandards; conducts both routine and short-notice quality assurance audits withspecific departments; holds employees accountable for performing audits on aregular basis; conducts detailed walk-throughs to ensure building, publicareas, kitchen, and grounds are well-maintained, safe, and meet or exceed guestexpectations; validates that employees are appropriately trained and performingto standard.
遵守公司/品牌政策、程序和标准
核实酒店是否符合法律、安全、运营、劳工以及万豪品牌产品和服务标准;与特定部门进行例行和短期的质量保证审核;督促员工定期执行审计工作;进行详细的检查,以确保建筑,公共区域,厨房和地面维护良好,安全,并满足或超过客人的期望;确认员工接受了适当的培训并按标准执行。