1. Manage
all issues to do with marketing in F&B department, including but not
limited to: tailoring, managing and analyzing all promotions, packages, and
advertising campaigns for F&B.
负责管理酒店餐饮部所有与市场营销相关的活动。包括但不仅限于餐饮部所有直销、促销和传播相关的活动的发起、管理和分析。
2. Trace
F&B market trends, identify upcoming challenges and opportunities. Advise
on how to market F&B outlets and how to drive departmental revenue. Attend
daily morning briefing, weekly guest comments hearings, monthly revenue
analysis and the annual budget review.
关注并跟进本部门的市场趋势、面临的挑战和机遇,并就如何推广餐饮设施和创造更多收入提出建议。参加每日的晨会,每周的宾客意见会议,每月的收益会议和每年的预算流程。
3. Making
F&B marketing plans and budgets. Monitoring the plan implementation.
制定和实施餐饮市场的营销计划和预算。
4. Taking
lead in sales practices, selling almost everything from dragon boat festival
dumplings, moon cakes, Christmas Eve Party tickets, Valentine Set Dinners as
well as restaurants and banquet spaces.
制定和实施餐厅和宴会的零售销售,像粽子、月饼、圣诞票、年夜饭和情人节套餐等。
5. Set
up an F&B loyalty program as per corporate instructions.
根据集团标准,建立餐饮忠诚客户计划及系统。
6. Doing
all the budgets, plans and reports.
制定各项预算、计划和生产效率报告。
7. Doing
departmental yearly budget and fiscal plan. Monitoring budget, introducing more
products and services, reducing waste and driving revenue.
制定部门年度预算与财务计划。监管预算,增销更多的产品和服务,避免浪费,提高营收。
8. Training,
managing and championing the F&B sales team.
管理、培训和负责酒店餐饮销售团队。
9. Participating
social media campaigns for F&B marketing.
参与酒店与餐饮相关的社会媒体的市场营销计划。
10. Bearing
an in-depth understanding of the departmental goals. Ensuring food and services
meet guests’ request and maximize guest satisfaction.
深入了解和认知部门目标,确保餐饮产品和服务满足客人的需求并最大化顾客满意度。
11. Keeping
all sales-and-marketing-related F&B documents in good order and making
timely updates. These documents might include marketing materials, application
forms, campaign tracing documents, pre-event and post-event P&L statements,
market trends forecast, etc.
确保正确维护和更新餐饮部市场营销相关的文档,如宣传资料及相关申请表格,促销活动的跟踪文档及活动前后的损益假设数据,餐饮销售趋势报告等。
12. Offering
timely and appropriate training and education to all F&B team associates on
brand standard, code of conduct…etc. to make sure all associates materially and
mentally prepared for their work. Ensuring tools and equipment supply.
遵照品牌标准、服务行为及政府法规为全体员工提供恰当的教育和培训。确保员工获得正确的培训,并为员工配备完成工作所需的各种工具和设备。