·
Produce the Annual Revenue Plan, Marketing Budgets
and Forecasts
制定年度收入计划,和预算
·
Producing, implementing and monitoring action plans
to ensure Revenue Plan objectives are achieved
制订与收入计划相关的工作计划,以确保收入计划目标得以实现。
·
Procures new and repeat business for the hotel by
monitoring contact with airlines, travel agencies, commercial houses, private
clubs and professional associations within local, domestic China
and international markets. Maintains contact with planners, corporate accounts,
incentive buyers, airlines and wholesalers, through personal sales calls,
telephone contacts and written communications
与当地的、中国国内的和国际市场上的航空公司、旅行社、商行、私人俱乐部和行业协会保持联系,以发展新客户及保持老客户。通过个人销售拜访、电话和书面交流等与策划者、企业客户销售人员、奖励购买者、航空公司、旅游批发商等保持联系。
·
Creates and implements special programs to achieve
greater productivity through:
设计并实施特别项目,通过如下手段取得更高的效率:
Increasing average rate
提高平均房价
Increasing overall occupancy
增加整体入住率
Increasing business volume during off-peak periods
增加淡季的业务量
Increasing local Food and Beverage Banquet sales
增加当地餐饮和宴会的销售
·
Manages key accounts
管理重点客户
·
Directs all sales
activities for Sales personnel to ensure they meet the goals of the Revenue
Plan
指导销售人员所有销售活动,确保能够达到收入计划。
·
Enhance the Image of the
hotel in the local community
在本地区提升酒店形象
·
Participate as an active
member of the community through associations, memberships and other trade
organizations
通过参加协会组织,会员和其他贸易机构的活动成为社区活跃的一员
·
Coordinate all methods of
maintaining and increasing business volume. This includes advertising, sales
promotion, personal selling, publicity, community relations, etc.
整合所有方法以维护和增加业务量。包括广告,促销,人员推销,宣传,社区关系等。
·
Oversees the selling and servicing of group
business
监管团队业务的销售和发展。
·
Review regularly the Public Relations activities to
ensure high awareness of the hotel in the local and national media
定期回顾公共关系活动,以确保地方和国家媒体对酒店的高度认知
·
Manage the development of new products and services
管理新产品和服务的发展
·
Oversee the development of new marketing strategies
监督新的营销策略的发展
·
Conduct market research
执行市场调查
·
Maintain good communication with Regional Sales and
Marketing personnel and implement corporate initiatives
与区域市场销售人员保持良好的沟通和实施企业倡议
·
Organize and promote, in cooperation with the Food
& Beverage Department special projects to stimulate Food & Beverage sales
within the community, including, but limited to, tournaments, balls, parties,
gastronomic festivities, etc.
与餐饮部共同组织和推动一些特别的项目,以刺激社区内的餐饮销售,这些项目包括但不限于:比赛,舞会,派对,美食节等。
·
Organizes and attends major sales/PR related
functions within the hotel
组织和参加酒店的大型与销售和公关相关的活动。