【职位描述】
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
The Marcom Manager is responsible for the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community. He / she is also responsible for gaining positive exposure for the hotel in mass media and the community, as well as building a solid presence in the market by maintaining good relationship with the press and the local community.
What will I be doing?
As the Marcom Manager, you will be responsible for performing the following tasks to the highest standards:
• Be familiar with hotel product knowledge and related activities.
• Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
• Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.
• Develop and implement the hotel's advertising budget and external advertising.
• Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
• Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.
• Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
• Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
• Ensure the hotel homepage, official Weibo and other online and social media platforms’ information is accurate and updated in a timely manner.
• Real-time monitoring of guest comments on various network platforms and replying promptly.
• Plan and execute hotel public relation activities and achieve expected ROI.
• Design prints according to hotel standards and ensure print quality.
• Manage a comprehensive targeted database and advertise hotel promotions.
• Monitor expenses according to the commercial development department budget to maximize return on investment.
• Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects.
• Assist with photography, video shooting and interviews of domestic and foreign media.
• Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.
• Prepare, plan and execute hotel public relations activities.
• Maintain normal communication with the local media.
• Monitor the design project.
• Responsible for the management of the Marcom department.
• Carry out any other reasonable duties and responsibilities as assigned.
• The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
我的具体职责是什么?
-作为市场传媒经理职位，您将应以最高标准完成以下任务:
- 熟悉了解酒店产品知识，以及相关活动。
-负责酒店所有产品的宣传与推广工作，包括但不限于客房，餐饮，宴会等。
- 协助相关部门完成酒店设定的收入目标及相关任务。
- 制定并执行酒店的广告预算和对外广告发布。
- 协调并执行与酒店所有营运部门的酒店活动和促销的沟通计划（如销售，餐饮等）。
- 确保酒店在主要客源地的主流平台上有良好的形象以及相对应的流量。
- 与媒体建立良好的关系（出版物、广播等），执行酒店的市场宣传活动。
- 全面监督酒店所有印刷产品以确保和集团指导方针的一致性。
- 确保酒店主页官微等网络及社交媒体平台信息准确并及时更新。
- 实时监测各个网络平台相关客人评论并予以及时回复。
- 策划和执行酒店公关活动的计划，并取得预期的ROI。
- 根据酒店标准设计印刷品并确保印刷品的质量。
- 管理一个全面有目标性的资料库，并发布酒店促销活动广告。
- 根据商务发展部的预算监控开支，最大化投资回报。
- 通过与酒店其他部门，或者外界组织，政府部门联络以协调并执行酒店不同项目。
- 协助国内外媒体的摄影，摄像和采访。
- 及时地更新图库和宣传资料袋以维持固定资本清单。
- 负责酒店准备，策划和执行酒店公关活动的计划。
- 与当地媒体保持正常交流和宴请。
- 监督设计项目。
- 负责市场传媒部管理工作。
- 如有必要，该部门有权更改或补充该职位描述。
- 完成任何其他合理的职责和被指派的职责。
【任职要求】
What are we looking for?
A Marcom Manager serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
• Hospitality: We are passionate about delivering exceptional Guest experiences.
• Integrity: We do the right thing all the time.
• Leadership: We are leaders in our industry and in our Communities.
• Teamwork: We are team players in everything we do.
• Ownership: We are owners of our actions and decisions.
• Now: We operate with a sense of urgency and discipline.
• At least 5 years working experience in the Marketing and Public Relations department of international brand hotels.
• Possess creative writing skills.
• Strong knowledge of advertising media planning and printing production.
• Knowledge in Word, Excel, web and basic knowledge of desktop publishing systems.
• Organized, detail-oriented and good administrative skill.
• Good communication with local news media.
• Fluent in spoken and written Chinese and English to meet business needs.
• Able to be resourceful, creative and maintain flexibility.
我们寻找什么样的人才?
希尔顿市场传媒经理职位始终要以宾客的利益为重并与其他团队成员密切合作。若要成功地应聘这一职位，您的态度、行为、技能和价值观应符合下列标准:
-· 诚挚待客： 自愿全心全意为宾客提供无与伦比的绝佳体验
-· 正直诚信： 时时刻刻为所应为
-· 领导核心： 力争在业界和所在社区都位居领导地位
-· 团队合作： 所有工作中积极发扬团队合作精神
-· 主人翁精神： 勇于为自己的行动负责并敢于做出决定
-· 即时行动： 以刻不容缓的态度和纪律运营
-· 拥有5年以上国际品牌酒店市场公关部工作经验
-· 创造性的写作技巧。
-· 丰富的广告媒体计划和印刷生产知识。
-· 电脑知识： Word, Excel
Web, Wechat, Weibo 和基本台式印刷系统知识。
-· 拥有组织能力，明确导向性的行政管理技巧。
-· 和当地新闻媒体的良好沟通。
-· 中英文口语和书写流利。
-· 具有策略性、创造性及灵活性。
