1. To guarantee success in this function, the ideal candidate must have an understanding and familiarity with operating departments; an understanding of how to develop and execute strategic media pitches; marketing campaign; proven media relationships; strong writing skills and speaking ability; ability to handle multiple priorities and projects effectively.
为确保成功实践这项目标,公关经理必须对酒店运营部门有深入理解,并熟知如何执行并扩大媒体曝光率和市场活动,与媒体保持良好关系,同时具备优秀的写作与语言表达能力,具有同时有效处理多个重要事务和项目的能力。
2. In order for this position to function effectively, the execution of advertising, website update and maintenance, collateral development/marketing support materials and direct mail should be controlled and driven by each property’s Director of Sales and Marketing/General Manager, but Public Relations should be supportive of all projects and always available to offer approval.
为有效地发挥公关经理的职能,任何关于酒店的广告刊登、网站更新和维护、印刷品、市场营销的辅助材料以及营销邮件的发送,都需受到酒店市场销售总监或者总经理的批准。公关部在需要的时候,主动给予帮助与支持。
3. Develop and execute an annual Marketing and PR plan for the hotel which supports and enhances activities and initiatives outlined in the corporate marketing and PR plans.
根据集团市场公关计划,制定并执行酒店的年度市场公关计划,这些计划可有效支持并增强酒店的营销策略。
4. The Public Relations Manager is responsible for setting the direction of all marketing collateral, advertising, marketing activities, hotel promotion, partnership and database management for the hotel.
公关经理负责制定酒店所有印刷品、广告、战略合作、数据库维护,以及市场活动的方向目标。
5. Responsible for hotel all promotion photo shooting including hotel official shoots, seasonal promotion, personnel portrait. Manage the images properly for further usage.
负责酒店推广的照片拍摄,包括酒店官方照片,季度推广拍摄,人物拍摄。建立图片库进行有效管理。
6. Ensure all Marketing and Public Relations related material originating from hotel is appropriate, error-free and complements the brand.
确保市场活动相关宣传资料,公关相关宣传资料,电子商务相关宣传资料是正确无误的,以增强品牌意识。
7. Find out any opportunities to establish partnership with key banking, luxury retailer, premier shopping mall, airlines and non-profit organizations to drive hotel revenue and provide value-added experience.
寻求与银行,奢侈品牌,高级商场,航空公司,以及非盈利性组织的合作机会,以推动酒店收益增加,为客人带来物超所值的体验。
8. Be sensitive to all aspects of the hospitality industry, which could be translated into marketing and publicity opportunities.
对酒店业可能曝光于公众及市场活动的各方面,具有高度敏锐感。
9. Assist with website content and quality; ensure the success of the site through two-way communications with reservations and sales.
协助酒店网站更新,确保内容和质量,通过与预定部和销售部的双向沟通,以达到酒店网站的成功运行。