Strategy and Budget Management:· Set overall digital and ecommerce direction to help drive room and other related revenues (i.e. F&B, meetings, etc.) for a number of hotels in the area· Maintain overall hotel digital and ecommerce budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs with each individual hotel, etc.)· Identify, articulate and defend insights and recommendations to senior hotel management· Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on E-marketing essentials Digital Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile, etc.)· Serve as primary point of contact for each hotel within the responsible area for digital marketing/E-Commerce related questions and activities· Collaborate with partner agencies to develop annual business plans for responsible hotels to ensure sound comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, PPC, mobile and social activity· Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other conventional and unconventional internet advertising/acquisition models· Work with and manage agency to ensure PPC and SEO plans strategically and efficiently fit each individual hotel’s goals and objectives· Drive email marketing initiatives for responsible hotels along with Marketing Communication managers. Responsible for setting up accounts with approved vendors, drive quarterly/annual activity calendar, generating quarterly performance reports and conducting regular database audits. · Develop, measure and assist in executing social media activity, which will include assisting Marketing Communication managers put together creative strategies to generate Fan Base, working with agency on tagging and monitoring social media performance using approved tools. Also be responsible to drive/evaluate business case documents put together by hotels for use of Facebook or other social media channel requests.