To develop, implement, maximize, monitor and evaluate the hotel’s Marketing Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.
To assist in the preparation and update of Departmental Operations Manuals.
To attend regular departmental communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
To analysis the current revenue generation trends of the hotel in order to identify critical areas for Revenue Enhancement.
To develop and implement integrated solutions which enable the hotel to leverage increased profitability via Business Intelligence and Revenue Management practices, focusing on revenue engineering at all profit centers of the hotel and improving efficiency in cost control.
To assist in monthly and weekly reforecasting.
To assist in managing costs based on key performance indicators.
To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information
To assist the Director of Marketing / Sales and the revenue departments in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.
To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimize displacement and maximize total hotel revenues.
To monitor and provide feedback on the hotel’s effective use of systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximize hotel competitive advantage in the marketplace.
To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.
To conduct training with Front Office employees to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.
To assist the Director of Marketing / Sales and the management team to have a structured approach to strategic marketing making use of all internal and external tools available to the hotel and providing standard analytical reporting to ensure the adopted strategies are measurable (i.e. promotion tracking).
To undertake in depth business analysis of each revenue generating department, making recommendations concerning the ideal customer market / base, overall strategy and promotional tactics.
To assist the Director of Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
To actively participate in the formulation and submission of the Annual Business Plan.
To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.
To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviors.
To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.
Revenue Management / Pricing and Distribution
To optimise forecasting through the use of Business Intelligence and Revenue Management applications (IDeaS software where available).
To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
To provide strategic, critical input for the weekly yield meeting. In the absence of a Regional Revenue Manger, to chair and take ownership of the yield meeting.
To monitor and constantly adapt pricing strategies in the context of competitor strategies and market fluctuations.
To define discounting strategies and adapt product packaging according to customer needs and consistency of product delivery.
To ensure distribution through all channels is in line with hotel Distribution strategy and closely monitor business shifts between channels (Channel Management).
To assist in the recruitment and selection of the Marketing Analyst. To follow hotel guidelines when recruiting and use a competency-based approach to selection.