1. 发展、执行、优化、监测和评估酒店的营销策略（目标、策略和行动）以达到和超过预测收入，如房务部、餐饮部和所有其他可产生收入的部门
To develop, implement, maximize, monitor and evaluate the hotel’s Marketing Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.
2. 协助准备并更新部门运营手册
To assist in the preparation and update of Departmental Operations Manuals.
3. 定期参与部门交流会议，确保部门简报和会议按需要有效进行
To attend regular departmental communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
4. 分析当前酒店收入发展趋势，以确定提高酒店收入的重要市场地区
To analysis the current revenue generation trends of the hotel in order to identify critical areas for Revenue Enhancement.
5. 为酒店开发和执行一个通过商业情报和收入管理措施来增加酒店利润的整体解决方案，关注并分析酒店所有利润产出部门，并增强成本控制。
To develop and implement integrated solutions which enable the hotel to leverage increased profitability via Business Intelligence and Revenue Management practices, focusing on revenue engineering at all profit centers of the hotel and improving efficiency in cost control.
6. 协助月度和周度收入再预测
To assist in monthly and weekly reforecasting.
7. 根据重要绩效指标协助管理成本
To assist in managing costs based on key performance indicators.
8. 确保关于酒店、公司和本地和财务报告、资金、执照的所有规章制度和政策被正确遵守，及时精确地进行财务报告
To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information
9. 通过分析商业趋势，协助营销总监、销售总监和所有产生收入的部门将收入最大化，关注酒店机遇，确保不断进行商业情报数据的挖掘、管理收入、定价和分销策略，将数据适当保存，送达相关部门
To assist the Director of Marketing / Sales and the revenue departments in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.
10. 协助管理剩余空房和预测散客和团体所需房间、确保酒店使用最佳策略和管理方式、减少不协调的安排、将酒店收入最大化
To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimize displacement and maximize total hotel revenues.
11. 监测和提供反馈，例如关于酒店是否在商业情报、收入管理、库存管理和灵活定价方面有效使用了系统、工具和程序，以使酒店在市场上最具有竞争力
To monitor and provide feedback on the hotel’s effective use of systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximize hotel competitive advantage in the marketplace.
12. 管理酒店运营各过程的重新研究和加强实施，以确保数据的清晰和完整性
To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.
13. 与酒店前台员工进行培训、确保客人入住和离开程序正确，以保证数据完整有效便于研究
To conduct training with Front Office employees to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.
14. 协助营销/销售总监和管理层成员建立以结构化手段设计营销策略的方式，利用酒店内外部工具提供标准的研究报告，确保所采用的策略是可测量的（例如跟踪促销效果）
To assist the Director of Marketing / Sales and the management team to have a structured approach to strategic marketing making use of all internal and external tools available to the hotel and providing standard analytical reporting to ensure the adopted strategies are measurable (i.e. promotion tracking).
15. 承担对各个收益部门的深入商业研究，为其推荐理想市场和顾客类型，全局策略和促销技巧
To undertake in depth business analysis of each revenue generating department, making recommendations concerning the ideal customer market / base, overall strategy and promotional tactics.
16. 协助营销/销售总监为销售团队提供策略性指导，协助销售经理建立个人企划书、为公司型客户分类（重要客户管理），同时协助建立月度报告书
To assist the Director of Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
17. 积极参与年度企划书的建立和提交
To actively participate in the formulation and submission of the Annual Business Plan.
18. 以利润最大化为目标，经常开发和更新酒店“理想”客户分类，并且根据研究为相关部门做出建议
To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.
19. 紧密与行销企划经理合作，确保选择的行销企划策略与酒店目标客户类型、喜好和行为一致
To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviors.
20. 为行销企划部门提供关于目标市场的量化信息、包括市场大小、产出、预定、过往促销结果等，协助其进行计划和计算投入产出比
To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.
21. 收入管理/定价和分销
Revenue Management / Pricing and Distribution
22. 通过商业情报和收入管理软件（IDeaS软件）的使用，优化收入预测
To optimise forecasting through the use of Business Intelligence and Revenue Management applications (IDeaS software where available).
23. 确保对散客和团体客人的剩余房间数据控制，以及酒店整体的剩余房间控制
To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
24. 为周度营业产出会议提供策略型、重要的数据，当区域收入经理缺席时，主持并且管理营业产出会议
To provide strategic, critical input for the weekly yield meeting. In the absence of a Regional Revenue Manger, to chair and take ownership of the yield meeting.
25. 根据竞争者策略和市场浮动的改变监管并且经常调整定价策略
To monitor and constantly adapt pricing strategies in the context of competitor strategies and market fluctuations.
26. 根据客户需要和产品提供的前后一致性制定优惠策略、调整产品打包
To define discounting strategies and adapt product packaging according to customer needs and consistency of product delivery.
27. 确保所有销售渠道都和饭店销售策略一致，并且紧密监督不同渠道之间的流动（渠道管理）
To ensure distribution through all channels is in line with hotel Distribution strategy and closely monitor business shifts between channels (Channel Management).
28. 协助招聘和甄选市场分析师，按照酒店相关方针并且根据参选者工作能力甄选员工
To assist in the recruitment and selection of the Marketing Analyst. To follow hotel guidelines when recruiting and use a competency-based approach to selection.
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