Ensuring accuracy of the property content and presentation on the brand and GHA websites, as well as third party portals, directories and websites where the hotel is listed and/or distributes inventory. 确保陈列在凯宾斯基官网和GHA网站上的内容信息正确无误，以及酒店在第三方网站，目录和分销库存的数据正确。   Establish relationships with corporate and regional offices. 与总部和区域办事处建立联系。   Report and act upon the Kempinski website statistics (key performance indicators); 在凯宾斯基网站上报告和进行数据统计（关键绩效指标）。   Assist in reaching the targeted website sales and distribution goals. 协助完成目标网站的销售和分销目标。   Maintain and develop hotel website as a source of bookings/revenue; 维护和发展酒店网站而获取预订/收入的来源。   Assist in ensuring that hotel website is correctly distributed in Kempinski.com 协助保障酒店在凯宾斯基网站上正常分布运行。   Ensuring the feed of information to the main web influencer and managing the communication with all relative social media channels. 确保主要网络信息的提供与管理社交媒体上的沟通交流。   Contribute to the hotel content for the brand website (Kempinski.com) as required and according to the given deadlines and policies. 根据规定的时间期限和政策要求更新品牌网站上的酒店信息。 Ensure website content is always up to date in all languages available, updated according to the CMS corporate guidelines. 根据CMS公司相关更新准则来确保网站内容至始至终是最更新的可适用性。   Liaise with the corporate office for any website enhancements. 联络集团总部解决网站增强型功能。   Review and maintain rate and room type descriptions in OWS (e.g. translations, images, etc.) in coordination with the relevant stakeholders. 与相关人员协调，在OWS（例如文字，图像等）保持房间价格和类型的一致性。   Establish, develop and maintain a keyword matrix for the hotel and consider when designing website content. 在设计酒店网站内容的时候考虑建立，发展和维护酒店的标志性模型。   Ensure all content (pictures and text) is according to corporate standards. 确保所有的内容（图片和文字）都是根据集团标准。   Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Revenue Managers. 与酒店的市场和收益经理协商，在官网制定并上线促销活动的特价和包价内容。   Review and amend hotel information available on Kempinski.com. 回顾和及时修改凯宾斯基网站上的酒店信息。   Flexibility to assist corporate office on website related tasks. 灵活的帮助集团总部在网站上的相关事宜。 Develop and implement e-marketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion. 发展和执行网络营销是为了增加酒店网站中客人的有效访问率，从而提升和增加转化收益。   Identify and develop joint e-commerce initiatives with qualified local, regional and/or national partners/sites. 确定和发展电子商务与有效的地方、区域和/或国家的合作伙伴/网站联合。   Establish and implement the hotel’s annual advertising plan for electronic channels assist on matters related to creative and media planning for PPC. 在酒店每年广告计划中建立和实施电子商务渠道中的PPC相关媒体计划事项。   Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc. 确保品牌和营销信息在电子渠道中符合整体营销活动，即特殊促销/优惠等。   Research and Benchmark electronic media adverts and articles to ensure that the hotel remains a market leader in coordination with public relations department. 与酒店市场传讯部协作合作研究电子媒体广告和文章的基准，以此来确保酒店成为市场的领导者。   Review and monitor your hotel’s primary competition set on a regular basis and ensure/maintain competitiveness throughout the markets. 定期回顾和审查市场上主要竞争酒店的信息以此来确保酒店在市场上保持一定的竞争力。 Update and manage the corporate representation and social media channels as per corporate policies and guidelines. 根据企业政策和指导方针更新和管理企业在社交媒体上的形象。   Ensure the monitoring and active respond of the corporate social media and review site tool. Ensuring consistent representation of the brand. 确保监督和给予社交媒体和评论网站给的积极回应以此来确保集团品牌保持始终如一的品质。