Each brand within the MGM series under the group has distinct brand positioning and characteristics. As the Director of Brand Experience at the hotel, you are required to base your work on the overall content guidelines of the hotel's brand book. Grounded in the hotel's brand positioning, you should create a series of brand - experience scenarios that suit the hotel and its brand according to local circumstances. Highlight and strengthen the "entertainment elements" to guide guests to fully understand and experience, enhancing the uniqueness and attractiveness of the hotel brand. This will form a distinct market competitive edge for the hotel brand, thereby increasing its popularity and reputation in the local market. The implementation of this series of brand experiences requires collaboration with all departments of the hotel to be reflected in the corresponding experience scenarios.集团旗下美高梅系列的各品牌均有独特的品牌定位与特色。作为酒店的品牌体验总监，需依据酒店品牌手册的整体内容指引，立足酒店品牌定位，因地制宜打造一系列契合酒店与品牌要求的品牌体验场景。通过突出并强化 “娱乐元素”，引导宾客充分认知与体验，增强酒店品牌的独特性与吸引力，塑造鲜明的市场竞争优势，进而提升酒店品牌在当地市场的知名度与美誉度。这一系列品牌体验的落地，需要与酒店各部门协作，在相应的体验场景中予以呈现。 一、 Brand Experience Design 品牌体验设计 1. Project Investigation 项目摸底 Keep a real-time and in-depth understanding of the actual operation of the hotel abreast of the actual operation status of the hotel in real time, including the current situation of equipment, facilities, staffing, service processes, etc. 实时洞悉酒店实际运营全貌，涵盖设备设施、人员配置、服务流程等各方面现状。 Thoroughly understand the brand positioning and core propositions of the hotel's brand, precisely grasp the hotel brand direction, and clearly define the core values, target audiences and unique selling points. 深度领会酒店所属品牌的定位与核心主张，精 准把握品牌方向，清晰界定品牌的核心价值、目标受众以及独特卖点。 2. Market Research 市场调研 Thoroughly study local market trends, consumer needs and preferences, analyze the brand experience scenarios, services and product features of competitors, and regularly submit detailed market research reports to lay a solid foundation for the planning of hotel brand experiences. 深入研究当地市场动态、消费者需求及偏好，分析竞争对手的品牌体验场景、服务与产品特点，定期提交详细的市场调研报告，为策划酒店品牌体验提供有力依据。 Pay attention to industry trends and popular elements, and explore ways to integrate emerging experience forms into hotel operation services and product design, ensuring that the hotel brand always exudes freshness and attractiveness. 关注行业趋势与流行元素，探索将新兴体验形式融入酒店运营服务与产品设计，确保酒店品牌始终洋溢新鲜感与吸引力。 Ensure the most efficient integration and utilization of local and owner resources to strengthen the operational advantages of the project. 确保最 大效益利用当地和业主资源为其项目强化运营优势。 3. Design in Combination with Brand Positioning 结合品牌定位设计 According to the brand book of the hotel's brand and the hotel brand positioning, plan and design brand - featured experience scenarios, services and products that are innovative and attractive. 依据酒店所属品牌的品牌书以及酒店品牌定位，策划并设计具有创新性与吸引力的品牌特色体验场景、服务与产品。 JOB QUALIFICATIONS 岗位要求 1. Bachelor's degree or above, majors in marketing, hotel management, media, etc. are preferred. 本科及以上学历，市场营销、酒店管理、传媒等相关专业优先。 2. More than 5 years of work experience in marketing, brand promotion or customer experience management in the hotel industry. Those with successful brand service and product design and promotion cases are preferred. 具有 5 年以上酒店行业市场营销、品牌推广或客户体验管理相关工作经验，有成功的品牌服务与产品设计及推广案例者优先。 3. Be familiar with the local hotel market, and those with in - depth understanding of local culture and consumption habits are preferred. 熟悉当地酒店市场，对当地文化、消费习惯有深入了解者优先考虑。 4. Have sharp market insight and innovative thinking, and be able to accurately grasp market trends and design innovative and attractive brand services and products. 具备敏锐的市场洞察力与创新思维，能够准确把握市场趋势设计出具有创新性与吸引力的品牌服务与产品。 5. Be proficient in various marketing tools and promotion channels, and have excellent content creation ability. 熟练掌握各类营销工具与推广渠道，具备优秀的内容创作能力。

Responsible for the overall planning, execution, and evaluation of the hotel's public relations strategy, including media relations, event planning, cross-brand collaborations, public sentiment monitoring and crisis response, as well as KOL/KOC relationship management. Aims to enhance the brand awareness, reputation, and market influence of Shenzhen Prince Bay MGM Hotel, supporting the overall marketing and revenue objectives of the hotel. 全面负责深圳太子湾美高梅酒店的公共关系策略规划、媒体关系维护、品牌活动策划、舆情管理、KOL/KOC合作及跨界联名项目，提升酒店品牌在华南地区乃至全国的高端影响力与美誉度，支持酒店整体市场营销与收入目标的实现。 1. Establish and maintain long-term relationships with luxury lifestyle, travel, finance, and fashion media, regularly planning press conferences, interviews, and media experience activities. 建立和维护与高端生活方式、旅游、财经、时尚类媒体的长期合作关系，定期策划媒体发布会、专访及体验活动。 2. Monitor public sentiment related to the hotel, submit regular analysis reports, and develop and execute response strategies and crisis communication plans. 监测酒店相关舆情，定期提交分析报告，制定并执行舆情应对与危机管理预案。 3. Oversee end-to-end planning and execution of hotel brand events, festival celebrations, themed dinners, and art-cultural projects. 统筹酒店品牌活动、节日庆典、主题晚宴、艺术文化项目的全流程策划与落地执行。 4. Collaborate with F&B, Banquet, and Rooms departments to create in-hotel events with high communication value and guest experience. 协同餐饮、宴会、客房等部门，打造具有传播价值和体验感的店内活动。 Build and maintain the hotel’s KOL/KOC resource system, develop tiered partnership strategies, and plan content collaboration projects across platforms. 建立并维护酒店KOL/KOC资源体系，制定分级合作策略，策划平台内容合作项目。 JOB QUALIFICATIONS 岗位要求 1. 5 years’ experience in a similar capacity 同岗位5年以上工作经验 2. Knowledge of local market and business practice.  了解本地市场和商业活动情况。 3. Be proactive in identifying leads and convert them into promotional opportunities.  积极的审视市场形势，并具有挖掘宣传机遇的洞察力。 4. Ability to comply reports as required using appropriate computer software.  具有良好的计算机软件应用的能力，能够处理和制作各种类型的报告文件。