1. Conduct public relations activities in accordance with the hotel's market objectives, liaise with the Marketing Department, identify target markets and enter these markets through public relations strategies.
2. Liaise with media personnel and plan press conferences and other press events. Liaise with media on behalf of the hotel to promote a good PUBLIC relations image and counteract any negative influences.
3. Develop and organize promotional activities, coordinate with relevant departments, invite guests and media to participate in promotional activities, prepare and conduct press conferences.
4. Accepted complaints, applications and inquiries from customers and media, and coordinated relevant departments to deal with them.
5. Build a good image in the local market by participating in various activities in the local market.
6. Determine the brand promotion strategy.
7. Hotel advertising, advertising copy and software writing and release, media industry public relations.
8. Overall image conception and design of the hotel.
9. Make posters, brochures, samples and other hotel publicity materials.
10. Responsible for maintaining and updating the hotel website.
1. 依照酒店的市场目标开展公关活动,与市场部门联系,确定目标市场并通过公关策略打入这些市场。
2. 与媒体人士联系,策划新闻发布会以及其他新闻活动。代表酒店与媒体联系,以促进良好的公关形象,抵消一切不良影响。
3. 开发和组织促销活动,与相关部门协调,邀请嘉宾和媒体参与促销活动,准备并进行新闻发布会。
4. 接受客户和媒体的投诉、申请和询问,并协调相关部门进行处理。
5. 通过参与当地市场的各种活动在当地市场上树立良好的形象。
6. 确定品牌的推广策略。
7. 酒店广告,广告文案与软件的撰写与发布、媒体行业公关。
8. 酒店的整体形象构思、设计。
9. 制作海报、宣传册、样本等系列酒店宣传材料。
10. 负责酒店网站维护与更新。