Event Strategy & Development - Design and implement an F&B event plan, including brunches, guest bartender aperitifs, live music nights, four-hands dinners, and special activations. - Identify new business opportunities and innovative formats to increase foot traffic and sales. - Collaborate with internal teams (marketing, PR, operations) to ensure effective event promotion. B2B Event Space & Sales Management - Develop a sales strategy for event space management and private events, collaborating with companies, luxury brands, and strategic partners. - Handle commercial negotiations, contracts, and pricing to maximize profitability. - Coordinate suppliers and operational teams to ensure flawless event execution. Catering Sales & External Client Acquisition - Identify and develop a portfolio of external clients for catering services, including corporate clients, luxury brands, and private events. - Build long-term partnerships to position catering services as a premium offering in the market. - Oversee logistics and execution of catering services to maintain brand excellence and client satisfaction. Citywide Event Integration & Strategic Partnerships - Establish relationships with key city events, festivals, and cultural institutions to create collaborations and increase brand exposure. - Develop exclusive activations during major local and international events (e.g., fashion weeks, art fairs, music festivals). - Work closely with city officials, tourism boards, and event organizers to secure premium positioning for brand initiatives. Expansion of Sales Channels - Develop and implement strategies for the external sale of F&B products, expanding distribution and strengthening brand positioning. - Identify partnerships and co-branding opportunities to increase visibility and sales volume. Budget & KPI Management - Monitor event costs and revenues, ensuring budget adherence and revenue targets. - Analyze event ROI and propose optimizations to maximize profitability.