【职位描述】
与市场销售总监紧密合作并与媒体保持良好的关系;在遵循凯悦标准的前提下,确保酒店在公众中的高度曝光率以迎合商业需要。
To ensure high level exposure and public awareness of the hotel to meet business needs according to high standard while working closely with Director of Sales and maintaining good relationship with media
【任职要求】
数字营销
Digital Marketing
Develops and implements digital marketing strategies in line with the hotel’s overall goal on online business.
根据酒店总体在线商务目标发展及完善电子商务营销战略。
Assist the Director of Marketing Communications to execute and monitor all online advertising campaigns for optimal results.
协助市场传讯总监监控网络广告以达到最佳效果。
Management of search engine marketing campaigns to drive online exposure to hotel website.
搜索引擎营销活动的管理以达酒店网络的线上暴光。
Monitors the hotel’s online presence in major search engines and works closely with the Hyatt Digital Marketing team as well as the group’s appointed search marketing agency to ensure optimal results through search.
监控酒店在主要搜索引擎上的出现率,并同时与凯悦数字化营销团队及集团指定的搜索市场代理紧密合作确保通过搜索达到最佳效果。
Monitors the hotel’s website traffic analytics to identify trends and opportunities to grow online business
监控酒店网络通信量分析以确定线上商务增长的趋势及机会。
Keeps abreast of current and future competitors’ digital marketing activities.
与目前和未来的竞争者的电子商务营销活动保持一致。
Ensures that hotel presence in all approved online distribution websites are up to date and in line with the hotel branding
确保酒店在所有已批准的线上网站的信息更新,并与酒店品牌保持一致。
Explores new online business opportunities with third party sites, for rooms, F&B.
与第三方网站为客房、餐饮寻求新的网上商务机会。
Maintains positive communication and builds close rapport with the Corporate Digital Marketing Team, Corporate Partner and Loyalty Team, Corporate appointed Search Marketing Agency, external online partners.
保持积极的沟通及集团电子商务营销团队、集团伙伴、忠实团队、集团指定搜索代理商、外部网络合作伙伴保持密切联系。
行政
Administration
In coordination with the Hotel’s Communications team, ensure that the hotel’s key communication messages are optimally distributed on the internet for maximum exposure.
与酒店市场传媒团队协作确保酒店为了最大量曝光的主要通信信息在网络上是最佳分布的。
Manages the hotel’s social media engagement in the approved social media platforms in accordance to Hyatt corporate policies and guidelines.
根据凯悦集团政策及指导原则,管理酒店的社会媒体批准的社会网络平台上社会媒体参与。
Manages the hotel’s electronic direct marketing efforts to ensure that all electronic marketing messages are on brand and in line with corporate guidelines
管理酒店的电子邮件营销以确保所有电子营销信息带有商标并同时符合集团指导原则。
Monitors and manages the hotel’s online brand sentiment using the reputation monitoring tool to identify operational challenges that affect ratings and report them to management team for action.
通过使用信誉监控工具监控并管理酒店的网络品牌意见,确定影响评分的运营挑战并报告给管理层跟进行动。
Sits in and actively participates in the regular meetings, and implement actions relevant to the strategies set.
积极准备参加日常会议同时完成相关战略设置的行动。
With the guidance from the Director of Marketing Communications establishes position description, specifications and performance standards (PDR) for digital marketing team personnel (if applicable) within Hyatt guidelines.
根据市场传讯总监的指导,建立职位描述,根据凯悦集团的指导原则对电子商务营销团队进行说明及业绩评估。
Maintains active communications and builds teamwork amongst the key players instrumental in the achievement of the overall online objective of the hotel.
保持积极沟通,同时与有帮助的核心成员建立合作达到酒店整体网络目标。
Build positive working relationship with all departments of the hotel, ensuring the understanding of the concept of digital marketing.
与酒店所有部门建立积极的工作关系,确保对电子商务营销了解。
【职位描述】
黄山横江湾凯悦酒店将于2024年第四季度开业
您的职责是在遵循凯悦酒店集团的企业战略及品牌标准的前提下,保持所在部门的高效营运,并满足员工、客人及酒店业主的期望。 通过适当的销售和营销计划确定酒店在当地市场中的定位,并确保酒店产品和服务同营销企划所创建的定位及品牌承诺相一致。
【任职要求】
确保基本品牌标准的有效执行。
Ensures that minimum brand standards have been implemented.
确保“凯悦温情”和 “餐饮宝典20条”的有效执行。
Ensures that all Touches of Hyatt and the Food and Beverage Top 20 are implemented.
根据神秘客人访察结果,确保相关改进措施的执行。
Responds to the results of the Consumer Audit and ensures that the relevant changes are implemented.
与其他厨师、餐饮部经理灵活、密切合作,致力于酒店的整体成功及客人的满意度。
Works closely with other Culinary Chef, Food and Beverage Managers in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.
确保餐务部员工以支持和灵活的方式和“群策群力”的精神与其他部门合作。
Ensures that Stewarding associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
在运营繁忙时,餐务部经理应出现在运营第一线,并参与运营。
Is hand - on and present at all times in the Operation, especially during busy periods.
创建并严格控制所有运营设备、营业用品及备用品的存量,确保餐厅的顺畅运营。
Establishes and strictly controls inventories and par stocks in the operation for all operating equipment, Food and Beverage, FF&E items and to ensure that the outlet is adequately equipped.
每月进行运营设备及营业用品盘点。
Conducts monthly inventory checks on all operating equipment and supplies.
控制运营设备及营业用品的申请、储存及仔细使用所有设备和物品。
Controls the requisitioning, storage and careful use of all operating equipment and supplies.
就每日准备、服务及餐饮活动为员工召开班前沟通会。
Conducts daily pre-shift briefings to associates on preparation, service and F&B events.
在每日运营及质量控制方面与餐饮部、厨务部密切配合。
Liaises with the Food and Beverage Department and Culinary Department on daily operations and quality control.
确保为各餐厅提供洁净、干燥的运营设备。
Ensures that each outlet is supplied with clean and dry operating equipment.
确保为食品准备区域提供洁净、干燥的厨房用具。
Ensures that the food production areas are supplied with clean and dry kitchen utensils.
督导厨房及餐饮后场区域的夜间清洁承包商的工作。
Supervises night cleaning contractors in kitchen and back-of-house food and beverage areas.
确保严格遵守后场清洁计划和垃圾清运安排,并按所定标准清洁这些区域。
Ensures that back-of-house cleaning schedules and garbage runs are strictly adhered to and areas are cleaned according to established standards.
对餐饮设备的需要有全面的知识和理解,并与姐妹酒店建立密切联系,以在需要时借用设备。
Has thorough understanding and knowledge of all Food and Beverage equipment needs and network with sister hotels and other hotels to borrow equipment as and when needed.
确保后场工作区域干净有序。
Ensures that the back-of-house areas are kept clean and organised.