Duties & Responsibilities: 1.Responsible in achieving the Brand and Hotel positioning objectives locally and internationally through marketing and promotion activities. 2.Assists Director of Sales & Marketing in the development of Public Relations and Promotion plans and in budget preparation. 3.Represents and promotes the hotel by maintaining constant contact with the media, local community, the customer base and Marriott offices. 4. Supervisors Marcom department to ensure all daily tasks are completed in a timely fashion. 5.To protect the correct image and positioning of the hotel and Brand by meeting corporate standards in all collateral and advertising material. 6.To develop and follow through in public relations activities and be responsible for the production of promotional materials, press kits and arrange press and media coverage. Job Knowledge / Skill: 1.Min 3-5 years experience in similar capacity with international chain hotels. 2.Knowledge of local & international market.  3.Excellent written and spoken Mandarin & English are a must. 4.Good interpersonal & communication skills.

JOB OVERVIEW The Director of Marketing & Communication will execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors) This role also manage the hotel’s marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media, as well as collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions. DUTIES AND RESPONSIBILITIES Prepare and manage the department’s Marketing budget as part of Business Planning: •Assist DOSM in preparing all Marketing sections of the Sales & Marketing department annual budget •Assist DOSM in monitoring Marketing revenue targets and controlling Marketing costs to ensure performance against budget •Assist DOSM in preparing the hotel’s short term and long term strategic plan for all Marketing priorities Support DOSM and Director of Human Resources to maximize Sales and Marketing staff resources •Assist in recruiting in line with company guidelines •Prepare detailed induction program for new staff •Implement department standards and procedures •Regularly communicate with staff to maintain good relations •Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures •Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities •Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity •Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness. •Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community •Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts •Develop hotel and marketing collaterals according to Brand standards for promotions •Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards •Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion •Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database •Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets •Monitor awareness of competitor activities and use the information to develop Marketing strategies •Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions •Develop awareness and reputation of the hotel and the brand in the local community •Perform other duties as assigned. QUALIFICATIONS AND REQUIREMENTS Required Skills •Demonstrated ability to interact with and present to customers, employees and third parties that reflects highly on the hotel, owning company, the Brand and IHG. •Proven ability to lead, manage and motivate a team •Able to manage projects with different financial budgets and performance objectives •Strong time-management skills and able to multi-task •Strong writing skills in Chinese and English •Proficient in the use of all Microsoft Office software •Proven ability to work with external vendors to deliver objectives Qualifications •Bachelor’s degree in Marketing, Mass Communications, Media or related field. Experience •At least 3 years of relevant work experience or 4 years of combined university education and work-related experience.

职位描述 Job description 1.负责酒店内所有由市场部组织和策划的特别活动和促销活动。 Accountable for supporting all publicity campaigns in the hotel for special events and promotions, organized and planned by the Marketing Department. 2.在单体酒店层面协助提升品牌形象。 To enhance the image and brand awareness on a consolidated and individual level. 3.确保所有推广符合品牌标准，并在所有可用媒体渠道和其他传播渠道中为酒店获得最大限度报道。 To ensure standardization of all consolidated promotional collaterals obtains maximum editorial coverage in all available mediums and sources. 4.负责组织协调或直接赞助慈善和文化类活动。 Coordinate and direct sponsorships of charity, cultural and philanthropic events. 5.保持、加强并且进一步发展与区域和国际媒体之间的互动与合作。 To enhance, maintain and develop close working relationships with regional and international media executives and journalists. 6.保持与九龙仓酒店集团传讯部和高级平面设计师的互动联系，以确保所有印刷品和广告设计符合品牌标准并能根据集团层面的变化及时调整。 Liaise with WHM Communications Department and Senior Graphic Designer to ensure adherence to corporate image and any changes from corporate level in all collateral and advertising production. 7.制定和提交创意的公关活动方案。 Provide creative input for all consolidated PR & Ad campaigns. 8.负责收集和处理所有营销或公关项目所需的数据和信息。 Assisting in collecting data and information necessary for processing any marketing or PR projects. 任职要求 Qualifications 1.至少三年在中国国际酒店市场销售部工作经验。 Minimum 3 years experience in Sales & Marketing with International Hotels in China. 2.较强的组织和行政能力，良好的新闻媒体关系。 Strong organizing and administration skills. Good press/media contacts. 3.独立工作和良好沟通技能。 Independent, have good communication skills.

Have more than five years work experiences in hotel and more than three years work experiences of MARCOM 具有五年以上酒店工作经验，并有三年以上市场传讯工作经历 Have a whole knowledge and master the facility, service project character, hotel operation guideline and sales strategy 全面了解并掌握酒店的设施设备、各种服务项目、产品特点、酒店经营方针及销售策略等 Have a good knowledge of news, advertisement, advertising and other professional knowledge, know well about the marketing, and expanding operation, know about the situation of travel area and hotel management knowledge, master the public relation, psychology and physical science and other basic knowledge 掌握新闻、广告、宣传等专业知识，熟悉营销和推广业务，了解旅游业现状及酒店管理知识，掌握公共关系学、心理学、行为科学等基础知识 Know well the policy, laws, regulation of government 了解政府有关政策、法律和条款规定 Use foreign language conversation with the foreign customers, and have the ability to read and translate foreign language professional data, possessing strong foreign conversation and write skills 通用外语与外宾进行熟练会话，并能阅读和翻译一门外文有关专业资料，具有较强的外语会话和写作能力 Possess extensive social activity and strong organizing abilities. 具有广泛的社交活动能力和较强的组织协调能力 Possess good PR visualize                                                           具备良好的公关形象

岗位职责 1、通过公关和促销活动实现集团和酒店在本地和国际上的定位目标。 2、协助销售总监开发公关促销计划及制作预算。 3、与媒体、本地社区、客户及酒店总部保持密切联系，代表、宣传酒店形象。 4、保证所有的宣传资料和广告都达到集团的标准，维护酒店的良好形象和定位。 5、开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。 6、开发并跟进酒店的各项市场活动。 岗位要求 1、与媒体、各营销渠道及组织机构沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务，积极主动组织丰富的市场公关及广告媒体的会议活动，发布酒店重大事件及促销新闻。 2、建立，保持与广告商和公共关系组织的关系。在本地市场内，通过参加各种营销活动，树立酒店的形象，计划与协调酒店赞助的活动。 3、主动承担发展，执行酒店年度公关计划和广告活动。在销售总监的指导下，组织活动包括邀请媒体，本地重要人物，公司客户，旅行社和其他相关客人。

1、负责通过酒店公关活动及品宣实现酒店精准的市场定位目标； 2、开发酒店公关促销活动，计划及制作预算及落实执行； 3、与媒体保持密切联系，对媒体宣传资料及安排在媒体报道；提高酒店在市场的曝光率 4、保证所有的宣传资料，开展的活动中公布促销信息，广告都达到酒店标准，维护良好形象和定位； 5、与媒体、各营销渠道及组织机构沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务； 6.接受客户和媒体的投诉、申请和询问，并协调相关部门进行处理。 7.通过向酒店，媒体VIP提供人性化的服务保持良好的公共关系。例如，为贵宾的预订提供后续服务，定制安排赠送欢迎信。 8.定期整理酒店照片，视频档案，案例。审核设计海报，案例照片和视频，发布于各在线平台的酒店介绍及售卖的产品信息。 配合酒店各餐饮，宴会，客房不同版块，定期策划和协调执行市场推广活动。 职位要求： 1、优秀的语言表达能力，能够在公关活动中进行富有感染力的主持及发言； 2、较强的观察和应变能力，优秀的人际交往和协调能力，较强的社会活动能力； 3、了解电子商务、大众传媒，平面创意和具有创新性的写作与审核能力。