Job Summary – (Role Summary)
工作概述﹣(职位概述)
· To manage sales activities and events inline with the annual sales and marketing plan and to achieve/exceed budget and sales strategy for your hotel.
按照年度市场销售计划管理销售工作和活动，完成并超越酒店的预算和销售战略目标。
Essential Duties and Responsibilities – (Key Activities of the role)
主要职责﹣(职务的主要工作)
· Monitors competitors activities and assists in marketing intelligence
监督竞争对手的活动并协助监察市场动态。
· Refers sales leads to appropriate personnel within the InterContinental Hotels Group
在洲际酒店集团的范围内将销售线索提供给适合的人员。
· Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
根据在销售策略中既定目标，向新的、现有的、有可能的客户进行销售，并与其谈判商定最适合的价格以争取最大的利润。
· Services existing business through management of account bases
通过客户管理，向现有的客户提供服务。
· Sell all facets of the hotel
销售酒店的所有设施。
· Manage the corporate head office and the preferred hotel history for that company
管理公司总部档案和了解公司优先使用的酒店记录。
· Develop and maintain a regular pattern of sales calls, meeting with principals of target market
设立和保持定期的销售拜访模式，与目标市场的主要人物会面。
· Provides direction on, and conducts market research and analysis
指导和进行市场调研和分析。
· Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business
根据酒店的营业需要，与业务联系人、会务策划者、游客和会展局、旅行社、旅游运营商、航空公司、公司客户、政府部门和其它客人发展并保持联系。
· Builds profile within local market place through attendance at various events and local market place
通过参与当地市场的各种活动在当地市场上树立良好形象。
· Conduct client interviews
对客户进行拜访。
· Entertain clients
招待客户。
· Plan and conduct familiarization tours and site inspections
策划并实施使客人熟悉环境的现场考察活动。
· Travel when required to promote the hotel and develop potential business
需要时出差对酒店进行推销，发展潜在的业务机会。
· Maintain regular contact with the IHG hotels in your region and the regional reservation office
与所在区域内的洲际酒店集团成员和区域预订办公室保持定期联系。
· Monitors existing business and inputs into sales strategy meetings to maximize business
监测现有业务，并在销售策略会上提出建议以扩大业务。
· Grows existing business and establishes and pursues leads which will develop business
发展现有业务，并建立和寻找发展业务的机会。
· Interfaces with operations on a timely basis
及时与运营部门进行沟通。
· Initiates and prepares tenders for business
起动和筹备业务招标工作。
· Assesses sales and marketing data
评估市场销售数据。
· Assists with the preparation of new products and services
协助新产品和服务的准备工作。
· Assists in the evaluation of sales and marketing activities
协助评估市场销售活动。
· Analyses sales mix and likely impact on hotel goals
分析销售综合计划和可能对酒店目标产生的影响。
· Implement direction from Director of Sales and Marketing and Regional Managers
按市场销售总监与地区经理们的指示执行相关工作。
· Liaison with advertising agency
与广告机构保持联系。
· Stock control of collateral
宣传品的库存控制。
· Collateral input
设计宣传品内容。
· Execute advertising/creative briefs in a timely manner
及时进行广告设计的说明工作。
· Works with superior on manpower planning and management needs
和上级领导一起进行人力规划和管理需求
· Works with superior in the preparation and management of the Department’s budget
和上级领导一起进行编制和管理部门预算。
