Job Purpose:     工作目的 Responsible for the hotel's art, planning, advertising design, publicity and management work, to ensure the consistency of the hotel's internal and external image. 全面负责酒店的美工、策划、广告设计、宣传与管理工作，确保酒店对内对外形象的一致性。 KEY RESULT AREAS 主要工作职责 1.    To develop and foster a positive image and relationship between the hotel and the public, vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing 树立饭店良好形象并与公众（卖主、供应商、客户及社会）建立良好的关系 2.    The Marketing Communications Manager performs her duties within the framework defined by the Banyan Tree Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing 遵循集团和下属酒店所列的各项规定及本酒店的规章制度，在市场销售总监具体指导下，履行自己的职责 3.    The Marketing Communications Manager draws up the Public Relation action, advertising and media plan on an annual basis for the hotel 每年为饭店制定公关及媒体宣传计划 4.    Organize regular visits by professional persons from the media and members of the trade to the hotel 定期组织新闻界和商界人士参观饭店 5.    Ensures that stationary and printed items are standardized and conforms to the Banyan Tree standards 确保所有文具和印刷品完全符合集团标准 6.    Ensure optimum publicity is created for all major hotel happening 饭店的每次宣传都有助于为饭店建立良好的声望 7.    Supervise taking of photographs and prepare news release of events undertaken by the hotel 管理有关为饭店拍照撰写的新闻事宜 8.    Organizes both internal and external PR activities. e.g. inter-departmental or in-house activities 组织店内外公关活动，例如部门内或店内活动 PERSONAL SPECIFICATION 个人能力描述 ·    Excellent Negotiation skills 优秀的谈判技巧 ·    Excellent Communication skills 优秀的沟通技巧 ·    Pleasantly Personality, persistent 性格开朗，坚持不懈