1.利用所有销售和营销沟通方式来管理所有酒店与外界的品牌联系，加强和维持酒店年度商业计划中所制定的品牌定位和概念 2.长期监控和评估本地、国内和国际市场趋势，以及竞争酒店和餐厅的信息，以确保本酒店的营销和运营具备最大竞争力 3.管理整合营销策略，包括酒店广告、促销、文件资料和电子营销，以确保它们的整合性、有效性，来保证合理的投入产出比、支出小于预算、并要与凯悦的品牌标准、政策和程序一致 4.管理每周收益会议和月度策略会议，以发展和调整营销策略、短期定价和渠道策略 5.制定简明清晰，可衡量的月度战略计划，以衡量工作的效力和效率 1.To manage all hotel brand contacts including all sales and marketing communications, to enforce and maintain the hotel’s brand positioning and concept outlined in the hotel’s Annual Business Plan. 2.To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge. 3.To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI,within budget, and comply with Hyatt’s brand standards, policies and procedures. 4.To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short term pricing and channel tactics. 5.Make a clear, concise and measurable Strategic Revenue Plan on monthly basis to track the work effectiveness in an efficient manner.