Essential Duties and Responsibilities – (Key Activities of the Role) 主要职责 - （职务的主要工作） Manage the key Marketing Communication processes at residences including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to Marketing Communications standard operating procedures. 管理公寓的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、公寓推广及活动和社交媒体。 Deliver and execute an annual Marketing Plan for all residences events （ included Long stay residents activities）, public and media relations, loyalty and channel marketing and other marketing activities. 制定并执行公寓所有活动（ 包括长住客活动），公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。 Align marketing communication activities to residence’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity. 保持市场推广活动与公寓主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。 Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive residences awareness. 发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表公寓与媒体沟通，以促进良好的公关形象，提高公寓知名度和抵消负面影响。 Build continued residences awareness by delivering new residences stories and press releases of promotion or event to media, trade publications and local community. 通过发送新的公寓报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的公寓知名度。 Manage residences events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts. 管理公寓的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。 Develop residences and marketing collaterals according to Brand standards for promotions. 根据品牌标准，设计并制作公寓和市场推广的宣传印刷品。 residences image database from official residences photos, event photos, staff photos to use in residences promotion. 管理公寓图像数据库包括官方公寓照片、活动照片和员工照片等，用于公寓推广 Manage residences social media system and processes to support tactical campaigns, engage residences guests and build residences client database. 管理公寓社会化媒体平台，支持策略性促销活动，建立公寓客户数据库。 Manage the reputation and awareness of the residences and Brand in the local city and key feeder markets. 管理公寓和品牌在当地城市和主要客源市场中的声誉和知名度 Monitor awareness of competitor activities and use the information to develop Marketing strategies. 关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。 Required Skills 技能要求 Strong time-management skills and able to multi-task. 较强的时间管理技巧，能够处理多重任务。 Strong writing skills in Chinese and English. 较强的中英文书写表达技巧。 Proficient in the use of all Microsoft Office software. 熟练使用所有的Microsoft办公软件。 Proven ability to work with external vendors to deliver objectives. 能够与外部供应商合作，实现目标的实践能力。 Qualifications 学历 Bachelor’s degree in Marketing, Mass Communications, Media or related field. 市场营销、大众传播、媒体或相关专业的学士学位。 Experience 经验 At least 2 years of relevant work experience and work-related experience. 至少2年的相关工作经验或4年的大学教育和工作经验等效结合。

1. Set up the yearly branding image promotion plan. 制定年度公寓形象推广计划。 2. Develop the yearly poster publicity planning for important festivals and solar terms of the property. 制定年度公寓重要节日，节气的海报宣传计划。 3. According to the related Frasers Hospitality standard, review all the marketing documents before promote to the marketing, including all the design, pictures and video materials of the property. 根据集团以及管理公司的要求，审核公寓所有面向市场的宣传文案以及图片，影像资料。 4. Develops a public relations programmed for the apartment based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets 依照公寓的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。 5. Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity. 与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。 6. Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases 开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。 7. Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Sales Departments 通过杂志、报纸和个人关系发现销售机会，与销售部就销售机会进行协调。 8. Disseminates corporate press releases to appropriate local trade and consumer media 向合适的当地商业和消费者媒体发布公司的新闻。 9. Establishes a programmed for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc. 建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。 10. Prepares promotional press releases on personalities among guests and employees of the apartment and on newsworthy events in the apartment 在公寓的客人和员工中及公寓內开展的活动中公布促销信息。 11. Provides information to other departments on activities within and outside the apartment which may be useful when dealing with guests 向其它部门就公寓内外的活动提供信息，这些信息可能会在与客户交往中发挥作用。 12. Co-ordinates apartment photography when required 如有需要，协调酒店的摄影活动。 13. Monitors awareness of competitor activities and use information when developing strategies 观察竞争对手的活动并利用此类信息发展战略。22. 14. Perform other duties as assigned. May also serve as manager on duty. 履行分配的其他职责。可能需要担任值班经理。

该岗位需要服从全国调配 岗位职责 1、负责酒店人力资源部的管理工作。 2、负责制定酒店人力资源政策、制度。 3、建立酒店的招聘管理体系，有效控制员工流动率。 4、制定酒店人力资源规划，并组织实施。 5、组织完成年度培训计划，针对核心员工进行职业规划。 6、建立和谐的劳资关系。 7、建立绩效管理与考核体系。 岗位要求 1、从事酒店人力资源工作5年以上，其中2年以上管理经验。 2、熟知国家、地区劳动法律法规及相关政策。 3、熟练掌握招聘技巧，拥有良好个性与魅力的授课风格，培训技能娴熟。 4、具备英语听说读写能力。 5、管理类专业，接受过系统的人力资源管理理论培训。 请注意：你的简历信息将会被我们转发到我们的第三方招聘系统进行流程使用。我们会采用合理的安全措施来保护您的个人数据安全，如您继续申请该职位，即表示您已知晓并认可我们的操作。