岗位职责 1、全面负责宴会和会议，展示会，婚宴等的销售、预订工作； 2、制定销售的市场推销计划、简历并完善销售部工作程序和标准，制定销售部规章制度并指挥实施； 3、参加酒店管理人员会议、完成上传下达工作； 4、安排布置并督导下属人员的正常工作； 5、建立改善宴会日记、客户合同存档、宴会订单和预报单的存档记录，使之成为有效的工作程序和管理手段； 6、与餐饮部总监和行政总厨沟通协调，共同议定宴会菜单及价格； 7、与其他部门沟通、协调、密切配合； 8、定期对下属进行绩效评估，按奖惩制度实施奖惩，并加强对员工的培训工作、提高员工素质。 岗位要求 1、具有酒店销售岗位工作经验，能结合行业特点开展整体市场营销工作，有一定的客户积累，团队合作精神； 2、具备组织能及执行有丰富的经验； 3、具有较强的管理能力、判断和决策能力、人际沟通协调能力、计划与执行能力； 4、工作细致、严谨，并具有战略前瞻性思维。

1.清楚地了解其分管区域的销售目标，并预先在销售计划中将其按年/月/周的目标进行细分。 2.代表酒店参与国内外各项销售活动。　 3.同时与现存客户和潜在客户保持经常联系。 4.提升公司的住房量，拓宽客户范围。 5.安排每日走访的客户，以期在客房及餐饮上为酒店寻求更多的业务。 6.以最有效的方式划分销售区域。 7.快捷高效地处理业务。 8.履行客户关系管理的职责，通过完成计划周详的客户拜访实现销售目标。 9.积极宣传酒店产品。 10.在拜访客户时，经常使用Cross Selling” 和 Upsell等销售技巧。 11.保证已与客人确认的客房，宴会及餐饮服务在客人未到或在酒店入住时完成。 12.提供售后服务，确保认真对待所有投诉，在必要时与相关部门进行沟通。 13.以专业的方式与客人互动，关注他们的需求及反馈。 14.按政策在规定时间内迅速回复客人要求。 15.保持与潜在客户的联系沟通以期将来使其成为酒店真正的客户。 16. 确保所有客户信息的时时更新，包括数据信息的更新，产品跟踪，客户动向。 17.向客人提供最精确最更新的信息。 18.与酒店各部门员工及所有客户保持良好的相互沟通和合作关系。 19.根据各自管辖区域撰写市场及竞争者情况报告。

岗位职责 1. 制定和执行电子商务战略、计划和活动：与关键合作伙伴和平台合作，以实现既定的业务目标。 2. 紧密协作：与电子零售合作伙伴和外部供应商/分销商合作，制定在线营销和销售计划 3. 在线商店的运营，包括产品列表、促销活动和客户服务。 4. 分析销售数据和消费者行为，以识别增长趋势和机会。 5. 电子商务团队实现业务目标，并保持高标准的工作表现。 6. 建立和维护，与关键利益相关者（包括合作伙伴、供应商和内部团队）的牢固关系。 7. 了解行业趋势、竞争对手分析和市场动态，以为战略和规划提供信息。 岗位要求 1. 具备电子商务行业的丰富知识和实践经验，深入了解市场动态和趋势。 2. 有管理电子商务运营的实际经验，包括产品上架、促销活动、客户服务和订单履行等方面 3. 具备分析销售数据、消费者行为和市场趋势的经验，以支持业务决策。 4. 熟悉各种电子商务平台和工具，并能够有效利用它们推动业务增长。 5. 具备开发和维护与合作伙伴、供应商和其他关键利益相关者关系的能力。

●      Responsible for key accountmanagement on an assigned account base or geographic area, ensuring revenuemaximization, achievement of personal targets and increasing fair market shareversus competitor set. 负责管理指定的重要客户，从而保证最大收益，完成个人的销售目标和增加竞争群的市场份额。 ●      Responsible for prospecting newaccounts. 负责勘探新客户。 ●      Responsible for all segments ofassigned geographical markets, which may include, but not be exclusivelylimited to European markets. 其中包括负责所有市场被指定划分的区域，但不是只局限于中国市场。 ●      Conduct site inspections.            实地视察。 ●      Adhere to the Corporate SOP’s. 坚持企业的标准程序。 ●      Follow up of tentative bookingsin the assigned markets. 跟进在指定市场的初步预定。 ●      Detailed knowledge ofcompetitor set.            熟知竞争对手信息。 ●      Detailed knowledge of allservices provided by the Hotel and all relevant facts and figures of hotel.            熟知酒店所提供的产品及酒店相关的事实和数据状况。 ●      Responsible for timelycontracting from the client base responsible for. 负责及时与客户方沟通。 ●      SMART contracting to ensureoptimum yielding during annual rate negotiations. 运用SMART原则来保证年度最佳谈判价价格。 ●      Attend trade shows, salesblitz, workshops, etc. in the assigned markets.            在指定的市场中参加展览、旋风式销售拜访、研讨会等活动。 ●      Assist the Director of Sales /Director of Sales & Marketing in defining an annual sales action plan andexecute set actions accordingly. 协助销售总监/市场销售总监制定销售计划和执行销售行动。 ●      Assist the Director of Sales /Director of Sales & Marketing with the preparation of the annual budget byproviding statistics and forecasts of account productions. 参与销售总监/市场销售总监策划年度预算和预测客户的产量。 ●      Execute sales actions withinset cost budget structure.       在成本预算的结构设置内执行销售行动。 ●      Document all sales actions inSFA (S&C).            在SFA (S&C) 中记录所有的销售活动 ●      Update OPERA contact databaseat all times. 随时更新OPERA数据库。 ●      Cross sell other KempinskiHotels. 交叉销售其他凯宾斯基酒店 ●      Understand, and follow theCompany Sales Vision.             理解并执行酒店的销售愿景。 ●      Participation in Duty Managerrota.            参与安排值班。 ●      Understand and strictly adhereto the Rules & Regulations established in the Employees Handbook and theHotel’s policy on Fire, Hygiene, Health & Safety. 理解和严格遵守员工手册中酒店对消防，卫生，健康和安全的管理规章制度。 ●      Ensure that all potential andreal hazards are reported and rectified immediately. 确保所有潜在和现有的危机都立即报告与纠正。

●      Direct receipt, qualificationand coordination of event & group requests (incl. leads, RFPs, etc.)defined by their direct supervisor. 直接接收、评定和协调来自直接上级的订单(包括信息，RFPs,等。) ●      Handle requests according tothe relevant standards within a maximum of 5 (business) hours of its receipt.            在接到订单后5（工作）小时内按章相关标准处理请求。 ●      Apply the Kempinski MICE SOP’sfrom group enquiry to contracting.            将凯宾斯基MICE执行标准从集团要求落实在合同中。 ●      Ensure the ideal and mosteffective utilisation of the meeting and conference rooms.            确保最理想和有效的利用会议室。 ●      Carry out site inspections withpotential MICE clients in coordination with the Field Sales department.            配合销售团队发掘潜在MICE客户。 ●      Realise up sell possibilitiesto meet and surpass Group & Event budget goals.            有意识的提升销售可能性，以达到并超出宴会收益目标。 ●      Thoroughly input, supervise andmaintain the requests in the Opera S&C System according to the data inputstandards. 根据相关数据输入标准，完成、监督并维护Opera S&C系统中的输入。 ●      Create activities to ensureongoing maintenance of bookings.            创造活动以确保后续持续的预定。 ●      Generate proper proposals andcontracts.             创建恰当的报价书及合同。 ●      Follow up on sent out proposalswithin 24 hours (1 working day) to ensure the client has received theinformation and to clarify possible questions and issues.            24小时内（一工作日）追踪已发出的报价书，以确保客户已收到并清楚细节。 ●      Handle the enquiries untilconversion to definite bookings including negotiation, contracting, and siteinspection before handing over to the Event Manager (or to the Group &Event Coordinator).            处理客人的疑问包括谈判、签约和视察直到确定。 ●      Ensure a proper handover of theconverted business to the Event Manager / Group & Event Coordinator withall relevant information forwarded.            保证相关信息全部转交至宴会协调员。 ●      Introduction of the EventManager / Group & Event Coordinator to the client.             将团队宴会销售总监引见给客户。 ●      Conduct exit interview withimportant customer after their event – asking for future business.            宴会后回访客户，以求日后合作。 ●      Cross-sell to other hotelswithin the Kempinski Group (and GHA).            交叉销售至其他凯宾斯基酒店（或GHA集团酒店）。 ●      Conduct regular competitionchecks. 常规竞争检查。 ●      Review monthly results andforecasts to recommend and execute activities required to ensure the hotelincreases the market share and maximises its revenue.            审核每月的真实收益和预期目标，推荐并执行相关活动以确保酒店市场的增长，并最大化收益。 ●      Proper maintenance of LOS/CANand UNC business.            维持丢失、却小 和 无法确定的客户。 ●      Further administrative tasksand other possible assigned duties.            其它管理任务及可能被分配到的工作。 ●      Performs any other duties asassigned to them by management.          执行分配给他的任何其它管理职责。

1.Brand.com ●Analyse website userbehaviours, site performance, traffic, source of referrals, etc., and actaccordingly. ●Ensure website content(pictures and text) is always up to date in all languages available, accordingto corporate standards and as per the CMS and content guidelines (onKempinski.com and gha.com). ●Monitor and assist the RevenueManager/Director in ensuring rate parity throughout all electronic distributionchannels. ●Liaise with the regional andcorporate offices for deploying website enhancements and functionalityupgrades. ●Review and maintain rate androom type descriptions in correspondent systems (e.g. translations, images,etc.) in coordination with the Revenue Director/Manager. ●Support and liaise with variousdepartments to ensure optimal content delivery (PR, F&B, Marketing, Sales). ●Create and implementpromotional content for special offers and packages in coordination with thehotel’s Marketing and Revenue Managers. ●Enhance brand.com revenue shareYoY. ●Drive brand.com sales,including Add-Ons, and uplift revenue YoY. ●Uplift brand.com KPIs,including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue,etc. 2.Website Analytics ●Analyse website user behaviours, site performance, traffic,source of referrals, etc., and act accordingly.●Own and lead the website production and prepare action plansto enhance performance.●Provide monthly reports on website KPI to the managementteam of the hotel and the regional and corporate offices as defined by theregional office.3.SearchEngine Optimisation (SEO) ●Review the ranking of the hotelwebsite on search engines and update the hotel website with relevant searchterms and adequate keyword frequency to ensure that it gets the best possiblenatural page rank in the languages available. ●Establish, develop and maintaina keyword matrix for the hotel and consider it when designing website content. ●Update and optimise metatitles, descriptions and image tags in all languages. ●Follow corporate guidelines forSEO content management and best practices. 4.Digital Paid MediaStrategy ●Develop and implement digitalmarketing campaigns (Paid Search, Display, Paid Social Media, Meta Search,etc.) for the hotel in key feeder markets. ●Implement and manage thehotel’s annual advertising plan for all digital channels. ●Ensure that brand and marketingmessages on electronic channels are consistent with overall marketingactivities (e.g. special promotions/offers, etc.). ●Liaise with the Marketing/PRteam and the creatives of media campaigns. ●Ensure proper management of thehotel’s annual online advertising budget so it is aligned with the budgetguidelines. ●Own digital campaignperformance and ensure profitability. ●Establish a good relationshipwith the media and other stakeholders. ●Report digital campaign data tosenior managers and identify improvement opportunities. ●Review and monitor the hotel’sprimary competition set on a regular basis online and ensure/maintaincompetitiveness and ‘web appeal’. ●Monitor, report and act uponbrand-name hijacking that dilutes direct web revenues. ●Stay up to date with recentmedia technicalities and identify business opportunities. 5.Online Travel Agents ●Review and maintain the hotelrepresentation on OTAs including content, images and review score. ●Maintain a good relationshipwith the OTAs Account Managers and meet along with the Revenue Director atregular intervals to discuss performance and opportunities. ●Manage the relevant OTA’s mediainvestment such as sponsor listings etc… 6.Social Media ●Update and manage the hotel’stechnical representation in relevant social media channels as per corporatepolicies and guidelines. ●Copywriting and visuals shouldbe provided by the Marketing & PR team. ●Assist the Marketing/PRdepartment in planning the content strategy and calendar of posts for thehotel’s relevant social media accounts. ●Ensure the content wellrepresents the hotel and is in line with corporate guidelines. ●Stay up to date with socialmedia trends and functionalities and liaise with the Marketing teamaccordingly. ●Monitor the hotel’s socialmedia representation and use the online reputation management tool, maintaininga consistent representation of the brand. ●Ensure KPIs are withinbenchmark and as set by the regional and corporate offices. 7.eMailMarketing/Newsletters ●Formulate a newsletter strategytogether with the other hotel teams (Marketing, PR, F&B, Spa, etc.). ●Prepare and send with regularfrequency (minimum once a month) email newsletters to all qualifiedguests/individuals who have subscribed to receive the hotel’s e-newsletter. ●Ensure emails are in line withthe strategy and corporate guidelines (e.g. Corporate Identity, preferredvendors and systems). ●Actively develop the hotel’snewsletter database while ensuring GDPR compliance. ●Analyse email productivity andprofile segmentation. 8.Photo Optimisation ●Ensure the pictures loaded onall brand and third-party websites and social media are in accordance withcorporate identity guidelines. ●Identify signature shotsrepresenting both the hotel and the brand and liaise accordingly with themarketing team. 9.Training/Education ●Participate in mandatorycorporate and regional web-related trainings and brief the respective heads ofdepartments when necessary. ●Participate in the monthlyRevenue & eCommerce corporate calls. ●Stay up to date with new markettrends and digital technologies.