DUTY & RESPONSIBILITY 工作任务和职责 • Create compelling pre and post-event marketing content to promote and drive participation in events, including designing posters, creating EDMs, crafting engaging social media posts, writing articles, and updating website content. 制作引人入胜的活动前期和后期营销内容, 包括设计海报、创作电子邮件营销（EDM）、撰写吸引人的社交媒体帖子、编写文章以及更新网站内容，以此来促进活动并提高参与度。 • Develop a comprehensive calendar of events and social media content to engage both in-house and external guests, generating awareness and encouraging participation. 制定详细的活动日历和社交媒体内容，以吸引住店客人和外部访客，提高知名度和参与度。 • Take charge of planning, executing, and evaluating events held within lyf, ensuring seamless organization and flawless execution. 负责规划、执行和评估在lyf物业内举办的活动，确保活动的顺畅组织和完美执行。 • Build and manage the events strategy and creative development, including budgeting, processes, program planning, and collaboration with internal and external partners. 建立并管理活动策略和创意开发：包括预算管理、流程制定、项目规划以及与内外部合作伙伴的协作。 • Forge partnerships with relevant merchants (e.g., F&B, retail, festivals, art, design, tech, crafts, concerts, sports) to establish special rates and preferred access for guests, known as #lyfperks. 与相关商家建立合作关系（例如餐饮、零售、节日庆典、艺术、设计、科技、手工艺、音乐会、运动等项目），为宾客设立特惠价格和优先访问权，即#lyfperks（专属礼遇）。 • Evaluate the return on investment (ROI) of events in coordination with the lyf Champion and/or corporate lyf team. 与lyf掌门或公司lyf团队协调评估活动后的投资回报率（ROI）。 • Monitor and promptly respond to guest feedback regarding events and partnerships. 监控并及时回应宾客对活动和合作商户的反馈。 • Showcase proficiency in organizing PR and promotional events, driving brand visibility and attracting target audiences. 展示在组织公关和促销活动方面的专业能力，提高品牌知名度并吸引目标受众。 • Collaborate with the corporate lyf team and cluster marketing team to execute marketing strategies and plans for lyf properties within the city. 与总部lyf团队和区域营销团队合作，执行城市内lyf物业的营销策略和计划 • Create property-specific and local-specific content for social media coverage, ensuring relevance and impactful storytelling. 为社交媒体报导创建物业相关的和本地化的内容，确保内容的相关性和影响力 • Develop and update the lyf neighborhood guide, providing useful and up-to-date information for guests. 开发并更新lyf住客指南，为宾客提供有用且新的信息 • Take ownership of updating the property webpage on the discoverasr.com website, ensuring accurate and engaging content. 负责更新discoverasr.com网站上物业网页内容，确保内容准确且具有吸引力 • Conduct active research on trends and latest topics to enhance the lyf brand's connection with the target audience through events and social media content. 积极研究风尚趋势和新话题，通过活动和社交媒体内容增强lyf品牌与目标受众的联系。 • Plan and execute effective marketing content both online and offline. 规划并执行有效的线上线下内容营销 REQUIREMENTS 资质要求 • Degree in related field such as marketing or event management. 相关领域的学位，如市场营销或会务管理 • Preferably to have at least 2 years of experience in community management, events planning, partnerships curation, marketing and social media marketing. 至少两年的社区管理、活动策划、合作伙伴关系策划、市场营销及社交媒体营销的经验。 • Hands-on experience with social media management. 有实际操作社交媒体管理的经验 • Creative mindset with the ability to think outside the box 具有创新思维，能够跳出传统框架思考问题 • Keen attention to detail along with strong organizational and project management skills. 注重细节，同时拥有较强的组织和项目管理技巧 • Proficiency in photo and video editing is a plus. 熟练掌握图片和视频编辑技能者优先 • Results-oriented mindset with the ability to execute tasks independently. 以结果为导向，能够独立执行工作任务 • Excellent communication, writing and presentation skills, preferably in both English and Chinese.优秀的中英文沟通，写作和演讲能力 • Possesses a lively, strong work ethic and entrepreneurial spirit. 具备活力、强烈的职业道德和创业精神 • Knowledge of current trends in marketing and community engagement. 了解当前市场营销和社区互动的趋势 • Familiarity with the local community 熟悉当地社区的情况 • Enthusiasm and passion for creating vibrant and inclusive communities. 对于创建充满活力且包容性强的社区充满热情和激情