电子商务经理驱动酒店产品收益并通过各在线渠道加强酒店声誉。与销售/房务//收益/餐饮/宴会销售等团队密切合作，制定起宣传和收益的目标。在市场销售总监及收益总监的领导下，创建并实施必要的市场销售策略及价格策略从而取得酒店更好的收益。
我的具体职责是什么? 职位概述(要点)
作为电子商务经理职位，您将应以最高标准完成以下任务:
· 与市场传媒部紧密合作关系及扶持，依照所设置市场销售策略基础上实现目标。
· 执行市场传媒经理为各部门所设置的在线市场策略，其中将不限于销售/房务/餐饮/宴会销售（VIP活动/婚宴/社交活动等）。
· 概述和维护酒店品牌网站，特别优惠页面， 并确保内容与市场销售策略保持一致。
· 与集团办公室紧密合作，创建一次性电子邮件，创建集团的客户沟通电子邮件以及社交媒体推广。
· 在市场传媒经理的协助下，对各部门的每个在线活动进行有效性的追踪与跟进并提供研究和分析。
· 维护酒店会议网页，并确保内容的及时更新。
· 根据酒店具体的市场需求与供应商紧密合作开发新网站页面以及和新的网站功能。
· 良好的运用希尔顿集团的在线工具。
· 为各部门和活动进行方案推荐，其中包括但不局限于餐饮/宴会销售/VIP活动等。
· 把酒店推广发布至在线渠道，其中包括但不局限于网站/EDM/博客/论坛等。
· 创建与第三方网站或姐妹酒店的在线交叉推广机会。
· 管理包括社交媒体/博客/审查网站等的在线内容以及其名誉。
· 增强各部门的客户数据库。
· 如有必要，该部门有权更改或补充该职位描述。
· 完成任何其他合理的职责和被指派的职责。
The Ecommerce Manager drives revenue for hotel products and promote its reputation through various online channels. This role works closely with other team like Sales / Rooms /Revenue / F&B / Events to identify their promotional and revenue objectives. He / she creates and implements the necessary marketing initiatives with the Director of Sales Marketing and Director of Revenue Management in order to reach these objectives
What will I be doing? Position Summary (bullet points)
As the Ecommerce Manager, you will be responsible for performing the following tasks to the highest standards:
· Maintain a close working relationship and support with the Marketing Communications team to achieve objectives based on marketing initiatives.
· Execute online marketing initiatives set by the Marketing Communications Manager for respective departments, majoring in but not limited to, Sales / Rooms / F&B / Events (VIP events / weddings / social events / general property awareness events).
· Oversee and maintain the property brand website, special offer page, making sure contents are aligned with marketing initiatives.
· Work with corporate offices, create ad-hoc emails, guest communication emails and social media campaigns, creating cross-promotional opportunities with third party sites.
· Maintain meeting sites and make sure the contents are updated.
· Work with vendors to develop vanity site new pages and new website functions according to requirements.
· Assist the Marcom Manager in researching for new online opportunities for respective departments.
· Efficiently utilize Hilton online tools.
· Work on proposals for respective departments and events including F&B / Events / VIP events.
· Distribute promotions to all online channels including Website / EDM / Blogs / Forums, etc.
· Create cross-promotional opportunities with third party sites or sister properties.
· Manage online content including social media / blogs / censorship sites and maintaining the hotel’s reputation.
· Review and improve on the effectiveness of the initiatives.
· Carry out any other reasonable duties and responsibilities as assigned.
· The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
我们寻找什么样的人才?
希尔顿电子商务经理职位始终要以宾客的利益为重并与其他团队成员密切合作。若要成功地应聘这一职位，您的态度、行为、技能和价值观应符合下列标准:
· 市场销售以及传媒大学文凭。
· 拥有强大的在线分销销售经验以及电子邮件销售和网站优化。
· 必须有普通话和英语口头和书面沟通技巧。
· 基本SEO技巧，包括谷歌和百度搜索引擎优化规则，法规经验。
· 3年或以上酒店市场及推广经验为佳。
· 对于html以及css功能的技术。
What are we looking for?
An E-commerce Manager serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
· Tertiary qualifications in Marketing / Communications.
· Strong digital marketing experience, especially in the areas of email marketing and website optimization.
· Must have strong verbal and written communication skills in both Mandarin and English.
· Basic SEO skills, including google and Baidu SEO rules, regulations, white hat methods and experience.
· At least 3 years of experience in a hotel marketing / advertising role preferred.
· Skills in HTML and CSS advantageous.
