Job Summary – (Role Summary) 工作概述﹣(职位概述) ·            The Online Specialist will be responsible for developing and maintaining online channel to enhance extensive marketing basis through third party booking center, social media and other online channels, and to maintain the brand image.  在线营销专员应该全面负责开发和维护在线市场渠道,使之在第三方订房中心，社交媒体及其他在线网络渠道提升广泛的市场基础。同时维护酒店品牌形象。   Essential Duties and Responsibilities – (Key Activities of the role) 主要职责﹣(职务的主要工作) ·            Create marketing plans for hotel to drive revenue across all online customers segments (leisure travel), and work with the property Director of Revenue Management to ensure a smooth execution 建立酒店营销计划，以提高在线客户市场（在线商）份额的收益，与收入管理总监沟通以确保营销计划的顺利实行。   ·            Own the results for hotel through tracking and analysis, using our proprietary performance measurement tool and other tracking systems. 通过业绩和其它方面的系统的分析，提高酒店的推广效率。   ·            Ensure property content / offers are up to date and consistent with brand strategies (if available). 确保酒店特别促销推广能及时更新，且符合其品牌战略（如有）。   ·            Supervise online marketing campaigns with approved online agency. 督导已授权的在线客户所进行的市场推广活动。   ·            Ensure brand consistency and reinforcement in all marketing copy, photography, communications and programs. 确保所有用于市场推广的印刷品、照片、通信及策划与品牌的一致性。   ·            Write/proof-read copy and creative for all promotional offers before submitting to upper management 向上级提交之前制定并审核所有促销计划。   ·            Research and develop promotions / partnerships with local social media and online to further hotels’ web presence and online revenue 通过与当地社交媒体及网络平台合作，选择合作伙伴，研究及开发促销计划，以增加酒店网页的内容及在线收益。   ·            Negotiate on behalf of the hotel in the region for new online marketing initiatives. 代表酒店在本地洽谈新的在线市场推广。   ·            Compile and write text, prepare photos & work with creative for the specific opportunities. 为推广机会撰写整合文字，准备照片及其它创意性工作。   ·            Locate and add our hotel to new partner marketing linking opportunities. 结合适当时机，与新合作伙伴合作推广。   ·            Act as the primary point person for all local and regional third party accounts as. 作为与第三方渠道客户联系的主要负责人。   ·            Plan and execute tactical marketing plan through strategic third party channels according to brand strategies。 依据品牌战略，通过第三方渠道，制定并执行具体的市场推广计划。   ·            Maintain ongoing communication with key local and regional third party accounts 保持与第三方渠道客户的沟通。   ·            Prepare weekly and monthly reporting from third party partners. 准备第三方渠道相关周报表及月报表。   ·            Design marketing strategies to drive stay-related revenue, as well as offers that will generate repeat business for hotel. 制定市场推广战略及促销计划，以增加入住收益以及持续性的收益。   ·            Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked.  与酒店运作部门沟通，以确保所有促销内容的准确性及合理性。   ·            Create and maintain matrix for hotel operations and reservations team on all promotions for the region to ensure consistency in offers and assurance that no overlap promotion exists. 高效认知及处理业务信息。   ·            Responsible for social media development and maintenance. 负责社交媒体的开发及维护。   ·            Responsible for online comments reply and compile for upper management. 负责在线评论并整合评论提交给到上级管理层。   ·            Abides by the Langham Place Employee Handbook. 遵守朗豪酒店员工守则。   ·            Abides by both the hotel and Langham Place policies and procedures. 遵守朗豪酒店的规章制度   ·            Analyses, evaluates and improves personal performance on a continual basis. 不断分析和评估个人表现，实现自我提高。   ·            Carries out other tasks as directed by Director of Revenue Management. 执行收益总监安排的工作任务。   2.     REQUIRED QUALIFICATIONS        资格 Required Skills – 技能要求 ·            Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company. 拥有在与他人交往时大多数时间所使用的沟通技能；完全代表酒店，品牌和公司与顾客，员工和第三方交往的能力。   ·            Demonstrated knowledge of effective hotel pricing concepts, yield management optimization and selling strategies, and ability to determine which concepts to apply in given market conditions. 拥有有效的酒店报价概念，优化收益管理和销售策略的知识，并具有在给定的市场条件下决定使用哪种概念的能力。   ·            Proficient in the use of Microsoft Office           精通微软办公软件   ·            Problem solving, analytical, reasoning, motivating, organizational and training abilities.           具有解决问题，推理，号召，组织和培训能力   ·            Good writing skills 良好的写作技能   Qualifications – 学历 ·            Bachelor’s degree in Hotel Administration or Business Administration.  具有酒店管理或商业管理的学士学位。 Experience – 经验 ·            2 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience. Previous online management experience is preferred. 2 年相关工作经验或类似的管理经验，或与此相当的教育与工作经验结合的背景。曾从事相关工作者优先考虑。