§ 通过分析商业趋势,协助营销总监、销售总监和所有产生收入的部门将收入最大化,关注酒店机遇,确保不断进行商业情报数据的挖掘、管理收入、定价和分销策略,将数据适当保存,送达相关部门
To
assist the Director of Marketing / Sales and the revenue departments in
maximising revenue and yield through business trend analysis, highlighting
areas of opportunity and ensuring delivery and maintenance of optimum data
mining, revenue management, pricing and distribution strategies on an ongoing
basis.
§ 协助管理剩余空房和预测散客和团体所需房间、确保酒店使用最佳策略和管理方式、减少不协调的安排、将酒店收入最大化
To
assist with inventory and forecasting methods of both FIT and group business,
to ensure optimal strategies and controls are in place to minimise displacement
and maximise total hotel revenues.
§ 监测和提供反馈,例如关于酒店是否在商业情报、收入管理、库存管理和灵活定价方面有效使用了凯悦系统、工具和程序,以使凯悦酒店在市场上最具有竞争力
To
monitor and provide feedback on the hotel’s effective use of Hyatt systems,
tools and procedures in areas of business intelligence, revenue management,
inventory management and dynamic pricing to maximise Hyatt’s competitive
advantage in the marketplace.
§ 管理酒店运营各过程的重新研究和加强实施,以确保数据的清晰和完整性
To
manage the re-engineering and enforcement of business processes in all areas to
ensure data cleanliness and data integrity.
§ 与酒店前台员工进行培训、确保客人入住和离开程序正确,以保证数据完整有效便于研究
To
conduct training with Front Office employees to ensure correct procedures are
in place at check in and check out to ensure the availability and validity of
data for analysis.
市场和商业情报
Marketing and Business Intelligence
§ 再分析Cognos数据和二手资料(PMS报告)的基础上为营销团队成员提供商业情报
To
provide the hotel Marketing Team with business intelligence based on Cognos
data mining solutions and secondary resources (PMS reports).
§ 确保Cognos数据的准确和有效性
To
ensure the accuracy and validity of the data presented in the Cognos cubes.
§ 利用以下工具如Competitive Intelligence, Rate View / Phaser, Hotelbenchmark.com,GDS系统如(i.e.
Gallileo Focalpoint / MySabre),相关网站和公司资源为酒店提供外部市场情报
To
provide the hotel with external market intelligence using tools such as
Competitive Intelligence, Rate View / Phaser, Hotelbenchmark.com, access to a
Global Distribution System (i.e. Gallileo Focalpoint / MySabre), Internet web
sites and corporate resources.
§ 协助营销/销售总监和管理层成员建立以结构化手段设计营销策略的方式,利用酒店内外部工具提供标准的研究报告,确保所采用的策略是可测量的(例如跟踪促销效果)
To
assist the Director of Marketing / Sales and the management team to have a
structured approach to strategic marketing making use of all internal and
external tools available to the hotel and providing standard analytical
reporting to ensure the adopted strategies are measurable (i.e. promotion
tracking).
§ 承担对各个收益部门的深入商业研究,为其推荐理想市场和顾客类型,全局策略和促销技巧
To
undertake in depth business analysis of each revenue generating department,
making recommendations concerning the ideal customer market / base, overall
strategy and promotional tactics.
§ 协助餐饮部门(餐厅和服务)建立和维持顾客数据库(凯悦美食会)
To
assist the Food and Beverage Department (outlets and catering) in establishing
and maintaining customer databases (Club at the Hyatt).
§ 协助营销/销售总监为销售团队提供策略性指导,协助销售经理建立个人企划书、为公司型客户分类(重要客户管理),同时协助建立月度报告书
To
assist the Director of Marketing / Sales in the strategic direction of the
Sales Team by assisting the Sales Managers with their Personal Business Plans,
corporate account classification (key account management) as well as ensuring
monthly reporting needs are met.
§ 积极参与年度企划书的建立和提交
To
actively participate in the formulation and submission of the Annual Business
Plan.
§ 以利润最大化为目标,经常开发和更新酒店“理想”客户分类,并且根据研究为相关部门作出建议