● Supervise preparations and definition of the Sales & Marketing Plan and manual for the department and participate in setting up the sales & marketing policies, procedures and objectives.
监督准备和制定市场销售部计划、部门手册,并参与制定市场销售部政策、标准程序及工作目标。
● Determine the corporate/travel trade marketing and sales strategy related to pricing and promoting to meet the objectives outlined in the Sales & Marketing Plan.
制定及决定针对各种商务及旅行社市场的销售策略、价格策略以及相应的促销活动等,旨在完成市场销售计划的各项目标。
● Clearly understand and communicate the Corporate and Regional Strategic Sales Objectives to the Sales & Marketing team.
清楚的理解并传达给市场销售团队有关凯宾斯基集团及区域的各种销售策略及战略目标。
● Handle budgets for miscellaneous sales activities and promotions.
负责制定销售活动及销售促销等费用的预算。
● Actively involved in the recruitment of all members of the Sales & Marketing Team in conjunction with People Services.
积极配合人才服务部门的工作,参与市场销售部所有成员的招聘工作
● Identify, retain and develop Talent within the team.
能够识别、保留、并发展团队内部的人才。
● Ensure that regular and appropriate communication is carried out with the Global Sales Offices that assist the Hotel Sales & Marketing team in achieving their goals.
确保与全球销售办公室保持定期和适当的沟通,从而协助饭店市场销售团队达到销售目标。
● Carry out on-boarding for all Sales & Marketing colleagues.
为市场销售部同事提供部门入职培训。
● Follow the sales and marketing results (accounts’ room night productivity, revenue, etc.) and propose corrective actions if needed.
根据市场和销售结果(公司的房晚数及收入的产量报告),制定出正确的整改行动计划。
● Maintain and maximize the utilization of all automated sales and reservations systems involved with group business.
维护和最大限度的利用关于团队生意自动化销售及预订系统
● Supervise the existence of an efficient follow-up on all leads to maintain a good relationship and generate group/individual leads for the hotel.
监督及管理所有生意跟进的有效性,保持良好的客户关系并为酒店创造更多的团队/散客生意来源。
● Maintain permanent files for all corporate, group and travel trade account with strong room/night potential.
维护所有重点的商务客户、团队客户及旅行社客户的永久档案,包含潜在的房晚数。
● Maintain and improve the efficiency of reservation centers, to ensure that information in reservation system’s database is updated. Coordinate such insertions to be realized correctly with the Reservations Manager.
维护并提高预订中心的效率,确保预订系统中的所有信息的更新。与预订经理协商并保证所有信息的正确性。
● Through various tools (e.g. media, social events, gatherings with competition etc.), explore economic data, new developments in certain companies’ structures, new assignments, industrial complexes, new business centers, new projects which all could be of interest and benefit of the hotel and distribute this information to relevant staff.
通过多种的方式(例如:媒体、社交活动、与竞争对手聚会等)发掘有利于酒店发展的各种经济信息、某些公司的新举措及发展、新的任命、有潜力的工业园区、新的商业中心、新项目等等,并将这些信息传送至相关的销售人员。
● Keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.). Also explore and compare corporate traffic amongst the competition.
紧密关注竞争对手酒店的各种策略及信息(包括出租率、组织构架变化、改造、特殊促销活动、价格政策、市场活动、主题活动等信息)。并且发掘与比较各竞争对手酒店与客户的往来情况。
● Propose ideas for promotional materials to be distributed during sales calls, international trade shows and for other promotional activities.
为用于在各种销售拜访、国际展会、及其他促销活动中发放给客户的促销资料提供有创造性及建设性的想法。
● Supervise (and handle when necessary) the group and individual reservation requests. Follow-up the progress of the booked business.
监管(亲自处理,如果有必要)每一个团队及散客的预订需求。执行正确的订房预订程序。
● Set up the corporate rates for local/international companies / travel trade accounts as well as other commercial accounts.
设立价格策略,主要针对本地和国际性公司、旅行社及其他客户群体。
● Collaborate with all local and overseas customers, make personal calls to accounts and trace potential customers.
与本地及海外的客户保持紧密的合作,主动联络这些客户并跟进各种有潜力的客户。
● Supervise the existence of an efficient customer database system (SFA), which will be capable of identifying to report sales calls and other sales activities and maintain a vigorous updating exercise in certain periods of time.
管理好现有的客户数据库系统,该系统可以帮助酒店在一个固定的时期识别或确认销售拜访及其他销售活动,并保证在一定的时期进行更新。
● Maintain a fair account distribution amongst the sales employees who will be responsible to manage (visit, handling complaints, update information and follow up) their own account group.
保持公平地给每一个负责管理客户的销售人员(需要拜访客户、处理投诉、更新信息及跟进生意)分配市场及客户群体。
● Cascade all relevant key information to the Sales & Marketing team.
向市场销售团队传达所有与其相关的信息。
● Update customers with the latest development of the hotel and inform hotel management of all changes in the customer profile.
及时的向客户更新酒店最新的发展及变化,并向酒店管理层报告客户的变化趋势。
● Propose and coordinate the promotional activities undertaken by sales department and / or Food & Beverage.
协同销售部或餐饮部一起策划并开展各种促销活动。
● Supervise the coordination with the other department heads to ensure quality of guest / group satisfaction
与其它部门经理通力合作,确保服务质量及客人和团队的满意度。
● Project and prepare the participation procedure for domestic or international trade shows, fairs, exhibitions, workshops, road-shows, sales blitzes etc. and participate in such professional business related events.
计划及准备国内国外各种展会、交易会、展览、研讨会,路演,销售闪电战的参与程序,并且参与各种相关的商务活动。
● Supervise the quotations of group and travel agency rates as well as international corporate rates offered for multinational companies (directly or through travel consortia’s). Make sure that the respective Kempinski Global Sales Offices are informed of such quotations.
负责管理及各种大型团队和旅行社的报价,包括给各种跨国公司的报价(直接预订或通过旅行公司)。并确保将该报价通知相应的凯宾斯基全球销售办公室