Responsible for the overall planning, execution, and evaluation of the hotel's public relations strategy, including media relations, event planning, cross-brand collaborations, public sentiment monitoring and crisis response, as well as KOL/KOC relationship management. Aims to enhance the brand awareness, reputation, and market influence of Shenzhen Prince Bay MGM Hotel, supporting the overall marketing and revenue objectives of the hotel. 全面负责深圳太子湾美高梅酒店的公共关系策略规划、媒体关系维护、品牌活动策划、舆情管理、KOL/KOC合作及跨界联名项目，提升酒店品牌在华南地区乃至全国的高端影响力与美誉度，支持酒店整体市场营销与收入目标的实现。 1. Establish and maintain long-term relationships with luxury lifestyle, travel, finance, and fashion media, regularly planning press conferences, interviews, and media experience activities. 建立和维护与高端生活方式、旅游、财经、时尚类媒体的长期合作关系，定期策划媒体发布会、专访及体验活动。 2. Monitor public sentiment related to the hotel, submit regular analysis reports, and develop and execute response strategies and crisis communication plans. 监测酒店相关舆情，定期提交分析报告，制定并执行舆情应对与危机管理预案。 3. Oversee end-to-end planning and execution of hotel brand events, festival celebrations, themed dinners, and art-cultural projects. 统筹酒店品牌活动、节日庆典、主题晚宴、艺术文化项目的全流程策划与落地执行。 4. Collaborate with F&B, Banquet, and Rooms departments to create in-hotel events with high communication value and guest experience. 协同餐饮、宴会、客房等部门，打造具有传播价值和体验感的店内活动。 Build and maintain the hotel’s KOL/KOC resource system, develop tiered partnership strategies, and plan content collaboration projects across platforms. 建立并维护酒店KOL/KOC资源体系，制定分级合作策略，策划平台内容合作项目。 JOB QUALIFICATIONS 岗位要求 1. 5 years’ experience in a similar capacity 同岗位5年以上工作经验 2. Knowledge of local market and business practice.  了解本地市场和商业活动情况。 3. Be proactive in identifying leads and convert them into promotional opportunities.  积极的审视市场形势，并具有挖掘宣传机遇的洞察力。 4. Ability to comply reports as required using appropriate computer software.  具有良好的计算机软件应用的能力，能够处理和制作各种类型的报告文件。