·
Assist in drawing
up the marketing plan annually with the Director of Sales and Marketing.
协助市场销售总监制定年度市场计划。
·
Produce a demand
forecast weekly; deploy transient/group inventory restrictions and pricing
strategies, designed to maximize revenue from a rate and occupancy perspective.
准备每周预测报表， 调整各市场分额的房间分配和价格策略， 通过价格和住房率分析将收入最大化。
·
Ensure that the
hotel has the optimal mix to maximize revenues and profitability.
确保酒店各市场分类最佳搭配，最大限度提高收益及利润率。
·
Ensure optimal
pricing for all market segments, specifically focusing on Corporate, Groups and
retail.
确保所有细分市场的最优定价，特别是针对公司客户，团队客户及散客。
·
Implement pricing
as per Accor’ pricing policies.
按雅高集团的要求制定价格体系。
·
Ensure that pricing decisions are appropriately folded into the
distribution channel strategies of the hotel, specifically for brand websites,
third parties and GDS.
确保价格体系按照集团要求体现在相关销售渠道，包括集团网站，第三方和全球预定系统。
·
Consult with Sales peoples on rate/inventory suitability of all
potential group business.
与销售人员协商所有团队的价格和房间数量。
·
Oversee the management of group block activity. Ensure that group
cut-off dates, rooming lists, group block activity (i.e., pick up, attrition)
are being well managed.
监督团队预定情况，确保团队预定的截止时间、分房清单、控制团队房间预定（确认取消及减少情况），从而确保对其良好的管控。
·
Drive the revenue strategy meetings in accordance.
主持酒店的收入策略会议。
·
Pro-actively identify and analyze business opportunities from a net
profit standpoint and make the appropriate business decisions and advice the
Director of Sales & Marketing and General Manager / Resident Manager e.g.
comparing wedding business with a business meeting with rooms.
从最大化酒店收入的角度通过分析给出管理层决策的建议。
·
Monitor to maintain consistency with property level inventory strategies
and align with best available rate pricing philosophy.
监控以保持市场分类策略的一致性和最佳价格体系。
·
Analyze channel performance both, Accor channels (brand website, GDS)
and third parties.
分析各销售渠道的产量包括集团网、全球预定系统和第三方。
·
Mentor, coach and supervise Reservation Manager.
指导、培训及管理预订部经理。
·
Reporting on key strategic issues such as channel performance, ROI of
promotions etc and ensuring that data entry and output is “clean” in all
relevant Accor systems.
汇报主要市场策略相关事宜，包括各销售渠道产量， 酒店各促销活动的收益情况并确保提交雅高集团各数据准确无误。
·
Prepare competitor set analyze reports daily (Average rate, occupancy,
RevPar, Market Share, RPI).
准备每日竞争对手分析报告（平均房价、入住率、每间可售房收入、市场分额占比和零售价格指数）。
·
Responsible for all relative Revenue, forecast and analyze reports.
负责所有相关收入、预测和分析的报告。
·
Monitor the market trend and competitor’s movements and give feed back
to the Director of Sales & marketing.
注视市场趋势和竞争对手动向并向市场销售总监反馈。
