· Revenue Strategy Formulation and Execution
· Lead the development and dynamic optimization ofthe hotel's pricing system, covering pricing strategies for rooms, banquetvenues, F&B packages, etc. Flexibly adjust prices based on market demand,competitive landscape, and holidays to ensure price matches value. Meanwhile,precisely control yield thresholds and achieve efficient resource utilizationthrough inventory regulation (such as room status management and banquet venuescheduling) to increase the revenue contribution of each unit of resource.
· 收益策略制定与执行
主导制定并动态优化酒店定价体系,涵盖客房、宴会场地、餐饮套餐等产品的价格策略,结合市场需求、竞争态势及节假日等节点灵活调整,确保价格与价值匹配。同时,精准把控收益阈值,通过库存调控(如客房房态管理、宴会场地排期)实现资源高效利用,提升每单位资源的收益贡献。
· Cross-Departmental Collaboration Management
Take the lead inpromoting collaborative efforts among revenue-generating departments includingSales & Marketing, Rooms Division, F&B Department, and BanquetDepartment to align cross-departmental revenue goals. Regularly organizerevenue analysis meetings to share market dynamics and customer data,coordinate the consistency of strategies among various departments in aspectssuch as group bookings and promotional activities, and ensure the optimal ratioof resource input to revenue output.
· 跨部门协同管理
牵头销售市场部、房务部、餐饮部、宴会部等创收部门的联动协作,推动跨部门收益目标对齐。定期组织收益分析会,共享市场动态与客户数据,协调各部门在团队预订、促销活动等方面的策略一致性,确保资源投入与收益产出最优配比。
· Market and Competitive Intelligence Analysis
Establish asystematic market monitoring mechanism to track competitors' price changes,promotional activities, customer feedback, etc., and regularly issuecompetitive analysis reports. Conduct in-depth research on the consumptioncharacteristics and demand trends of market segments (such as businesstravelers, leisure travelers, group customers, etc.) to optimize the customersource structure and increase the proportion of high-value customers.